Using integrated marketing to subvert SEO

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I have previously shared the "small and medium enterprises should be how to optimize the website SEO" content, is because we all SEO optimization to see the importance. This is true, but sometimes you do SEO very well may also result did not expect good, because the integration of marketing did not do a good job, the use of integrated marketing can subvert SEO.

SEO is not omnipotent

SEO is important not wrong, but SEO is not omnipotent, we must recognize this problem. Even if SEO optimization is very good to get the site rankings, but if the Web page production is not good or bad user experience, but also let our SEO results in vain, so the user experience is also a very important link. I know a website is, no one is responsible for SEO optimization, but the use of a variety of promotional methods embedded SEO, the site is also very healthy, ranking and traffic are better, so Sep is not omnipotent.

II. Integrated Marketing

The above mentioned no one to do SEO instead of using a variety of promotional methods embedded SEO, is an example of integrated marketing, of course, the most important thing is the user experience. How to do a good user experience? I have also written a "user experience is to do the top priority of the electrical quotient", in fact, the most important point is from the user's point of view to think about problems, experience and think of their own website, Web architecture, page design, color matching, information display and so are we should consider the place.

Third, the user experience is the most important

In fact, do SEO should be clear such a principle: search engine is always for users, no matter how the rules change, always aim to let users quickly, simple to find their own content. Understand this principle, we can know why the rules, rankings will be constantly changing, the reason is because the user's search habits are changing. So the user experience is the most important, how should we in the future from the perspective of integrated marketing to optimize the user experience?

1, understand the user needs. Analysis and research users, know the needs of the audience, can not blindly optimize, but the direction of the site optimization;

2, to provide users with what. Know the user needs, so we have to let them want to understand the information quickly displayed in the site, so that users can quickly access;

3. Interact with users. To maintain contact and interaction with users, so that users push us forward, we can do a good job of optimization and promotion, in order to win a better user experience, to get the love of search engines;

4, the website Trust degree. Also belong to the category of user interaction, not only to show your brand image so simple, but should listen to the voice of users. Their doubts and feedback to the rapid processing and solutions, so that users get the answer they want, give their due attention and recognition, access to the user's trust in the site.

Now know what I said. Use of integrated marketing can subvert the reason for SEO, because the search engine is to put the user experience into a very important position, the same we can only win the love of search engines.

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