Using online customer service to build new Enterprise marketing mode

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In the popularization of digital information technology today, the rapid development of the network has greatly influenced the marketing model of the enterprise. The traditional marketing era, which relies on the establishment of the enterprise itself, the invariable business model and the traditional media to realize the benefit return, has gone with the wind, and the one-way service creation has been very difficult to ensure that the enterprise obtains the absolute advantage in the intense commercial competition. When the traditional marketing concept is challenged by the new forces of the network, how can the enterprises complete the new transformation in the marketing War of the old and the newly?

As we all know, in today's internet era, the development of network leaps and steps to change the consumer's buying habits, enterprises and consumers two-way interaction has been unable to avoid the Internet. Because the network has the infinite openness and the extremely strong mutual interactivity, the consumer's discourse power is greatly enlarged, gradually participates in the value creation process, moreover the purchase demand along with the on-line information diversification has produced the huge uncertainty. This makes the enterprise marketing difficulty greatly enhanced, the change of consumer status requires enterprises to carry out the marketing should be interactive, targeted, then, real-time listening to the voice of consumers, instant two-way communication is essential.

As enterprises in the exploration of new forms of marketing needs of the deepening of the clear, Guangdong well-known SaaS software provider Qun Ying Network company is also actively follow up research and development, the newly launched a lifelong free nature of the CC online customer service system, designed to help enterprises expand network Marketing new models.

The emergence of CC online customer service system has brought a new idea breakthrough to the marketing pattern. As a new marketing tool, it crosses the limitation of time and space, can communicate with consumers in a two-way way, and has objective data record and statistics for the whole situation operation. Compared with traditional marketing means, it has incomparable function and advantage.

According to the introduction of the network company, CC online customer service mainly provides three aspects of marketing management applications:

First, the line under the interactive communication, establish a two-way channel of strong communication.

The construction of communication channel under the network environment is a problem that most enterprises can easily ignore. The solution of the CC online customer service system is to provide a two-way communication mode, which is intended to help companies turn every potential site visitor into a loyal consumer. And in order to ensure that customers in 24 hours at any time to receive timely consulting services, CC online customer service can be switched offline when the status of the mobile phone session, really do the customer's consumer demand and enterprise marketing purposes to implement, to achieve the line under the linkage of communication, to ensure the quality of corporate marketing results.

Second, accurately grasp the role of visitors, effective customer relationship management.

Customer relationship Management is the weak link of Enterprise's network marketing. Because the identity of the site visitors is not clear, the enterprise can not be very good according to its immediate situation to carry out effective marketing work. For different intentions, different identities of visitors, the enterprise treatment will only lead to the loss of customer resources, the effect is ineffective. The CC online customer service System solution offers four different types of visitor role recognition, the maximum transparency of the visitors ' identities, enterprises can grasp the role of visitors in the first time information, to facilitate the excavation of potential customers, to seize the loyal customers, binding key customers, targeted to carry out effective customer relationship maintenance and management.

Third, objective statistical data, provide the decision basis of network Marketing

Through the CC online customer service system, enterprises to the visitors in the region, the number of visits, the proportion of visits, visits, customer service dialogue and other data can be seen at a glance, based on the objective data provided by the system to determine which belong to the key market, the discovery of key customers, so that every investment in marketing to achieve maximum benefits, To minimize the amount of invalid traffic that is brought about by blind promotion.

Talking about the future development direction of network Marketing, Zhou, an executive director of the network, said that today's enterprise marketing has moved to the era of value creation by consumers, enterprises must treat their consumers with a new perspective. How to use Network information technology means to narrow the distance between enterprises and consumers, so that consumers truly participate in value creation, is the development of CC online customer service system.