Using SEO to do some personal summary of network Marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The purpose of enterprise construction station, generally or in order to do marketing, so the establishment of the station should always revolve around "to bring their own business" this core, the other things are for this service. The following combination of SEO and their own operation practice, to summarize the marketing-oriented enterprise Web site building some experience.

1, standing in the user's point of view for keyword analysis.

Generally speaking, you should not use the company's name as the main keyword. Few people to the enterprise name for the keyword search, so this is done as the main keyword to build a station, marketing effect may not be too good. But here are some of the less well-known small businesses, if your company is like Lenovo, Haile such a big brand company, not to mention. From the customer's point of view, if he needs the product, it is likely to search the product keywords, if he needs services, will search for service keywords, if the local market, it may be in the search time to add geographical constraints. To allow customers to search these words when they can find their own company, they have to put their own target keyword to the above.

Select the main keyword, on this basis to carry out a reasonable long tail word expansion, so that the users to their own site are basically potential users, which is to enhance the conversion rate of the site is a key factor.

2, as far as possible the pursuit of visual effects and SEO harmony and unity.

Do SEO know, visual effects and SEO effect will have conflict of places, such as pure flash site, such as pictures, JS Navigation, and so on, although now the search engine progress, you can identify the text and links in Flash, but there are still many deficiencies. When you build a station, you can't simply pursue visual effects. I was originally to do a pure Flash website for a living, rely on flash and Photoshop for a few years to eat rice, the design of the visual effects of the site is not called a first-class, but is also considered as a model like. But since the contact with SEO, the original kind of "dazzling" site suddenly lost interest. Such a site, suitable for design companies to display their own art design works, used to do marketing-oriented enterprise website, is unworthy.

Of course, not to say that the station is completely disregard of visual effects, it is from one extreme to another extreme. The site has a pleasing look, can give customers a good first impression, to promote conversion rate has a lot of help, this is also very important. How to combine the visual effect and SEO, need some skill. This requires site construction stations to color collocation, pictures and animation processing, CSS style sheet and program code, SEO have a considerable understanding. Unfortunately, many of the company's art will only do gorgeous effect of the picture and no SEO knowledge, coupled with the programmer does not understand the SEO, it is easy to fall into the blind pursuit of the misunderstanding of the effect, thus creating a one in the search engine appears to be "Qi-shaped" corporate website.

3, around the customer psychological strong copy writing.

There are a lot of companies, maybe your chairman and CEO are very "great" people, so the site often meet the "chairman of the speech" category. In fact, from the user's point of view, such copywriting writing is of no value whatsoever. Users don't care what your company chairman says, but whether the product or service you provide on your site meets his needs. In addition, write a Chairman speech, give customers a feeling that you are high above, but will lead to customer antipathy, your chairman again cattle, what do you care? So, if your fame is not as big as Lee Kai-fu, or to discard these bureaucratic practices, write more useful things for customers, This will be psychologically let the client give you a high score, which is conducive to the conversion rate is also very good.

For small and medium Enterprises website, it is better to put down the price, stand in and customers equal exchange, wholeheartedly for customer service position, and site visitors to the soul dialogue, so that customers feel that the cold behind the website, are warm-hearted for his people. In this way, the site visitors will be discouraged, so as to give you a message consultation, or direct telephone contact, place an order. Company news, product or service introduction, corporate blog, case display, and so on, should consider before writing: I write these things, the customer saw what kind of feeling? Is it helpful to close the psychological distance of the client? It's a lot of work on copywriting. These imperceptible things, are unknowingly in the promotion of Web site conversion rate played a great role.

Also have to mention a little, the website copywriting writing is carries on the long tail keyword development The good place. How to put the long tail words naturally into the Web site copy writing, but also need to pay attention to attentively.

4. Reasonable website (inner chain) structure.

Site navigation clear, structured, visitors come to the site, can quickly find what they want, and can easily switch between the various sites, so that customers "retreat" freely, which can leave a good impression on customers, in this respect must not let the user heart add "blocking." This is also the process of SEO more crucial link.

5, user-friendly website function design.

Website should have what function, also should stand in the user's angle to consider, instead of just put a few columns even if finished. Product evaluation, advisory messages, order submission, etc., before setting up these functions, give yourself a question, set these things, is the customer want? How to set, how to layout, in order to be more beneficial to user operation? How to cater to the visitor psychology more? These details are done in place, the customer can unknowingly in your recruit , thereby enhancing the conversion rate of the website.

6, make full use of their own products or services to the professional advantages of the site outside the chain construction.

For the enterprise station, can be related to their own business or complementary sites to establish a partnership, so naturally attached links, so that users do not feel that these links are blunt, psychologically unacceptable. In addition, more to do with their own products, business-related, the user has the actual value of the content, pay attention to link skills, to attract outside the active chain to their own, these can effectively increase the site's outside the chain of chips, but also responsible for the performance of customers.

"Wordy said so much, in fact, the most fundamental point, is to stand in the user's point of view to the problem." Grasp this point, the other things are natural, and naturally.