Using social networks for brand marketing

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The network society is gradually formed, formed a bustling social environment on the net, in the network this fictitious society, the Netizen seeks the information which caters to own value, with everybody participates in the social topic comment, shares each kind of emotion stimulation, the network to the human thought behavior formation profound influence, Social networking is mainly manifested in people's participation in affairs, in some affairs, to form a consistent or contrary view, as long as the internet business has enough charm, network social networking has a wide range of participation and depth of appeal.

The glamour of Web affairs is the key to leveraging the tools of social networking.

In the age of social media, the web is reshaping influence, which enables friendly, real-time communication between individuals, businesses and customers. The more telephones there are, the more they can facilitate the sharing of information and the more people involved, and the results of the survey show that social networks are no longer patents for Gen Y. In this situation, many big companies are in the front, they have been focusing on social networks, accumulating listening and participating experiences, and then deepening the relationship at the right time.

BIMC investigation and analysis of brand integrated Marketing Communication network: Social interaction is a direct cause of social members ' interactions, and social networking is a kind of broader social activity with no geographical restrictions, no unfamiliar restrictions, social speed, social speed and large breakthrough of time and space constraints. and through the social factors is the charm of network affairs, the greater the charm of Internet affairs, the more people put the network as the possibility of real life, the more people involved in the network affairs, the more the network office to bring people's emotional appeal is stronger.

To create an effective way to use social network brand marketing, and give full play to the appeal of social network, its propaganda effect will be far greater than the effect of traditional media brand, as long as the reason is that the network for the brand of propaganda to become a social network environment, and network social environment into the brand values, brand This can affect the depth of the consumer, and the network of promotional speed space and break the traditional media limitations, so that social network brand marketing is the future development trend of brand marketing.

The social network not only uses the network media the carrier function, moreover applies the social culture and the thought communication to people's influence function, causes the network to become the Social Life Network Edition which the people interacts with each other. At present, most of the network promotion activities, mechanical release of brand information, the lack of organic integration of such information into a kind of people can accept the cultural system, brand propaganda can not penetrate into people's life habits and values, brand penetration is seriously inadequate.

So how do these social media applications measure results? Network event Marketing expert Xiangru that: quantitative indicators, such as site traffic, site clicks, open rate, number of clicks, online time, response and non-return rate, message rate and comment rate, and so on, these indicators are also useful, But successful social networks rely more on qualitative evaluations, interactive atmospheres, quality and customer benefits. These qualitative results can be widely used in marketing, which is an important basis for the implementation of the project, and has achieved the expectations of the executives ' return on the social network investment.

At present, as a commercial practice, social media is still in the initial stage of development. Executives must pay close attention to the charm of Internet affairs, in the brand propaganda more to integrate the brand information into the network social emotional communication, imperceptibly put the brand into the social life, so that the brand has a certain social role, social value, occupy a certain social status.