Using soft marketing to eliminate the internal hidden trouble of network sales

Soft marketing is China's oldest and most professional marketing means, but due to the emergence of network news, forums, SNS, micro-blog flooding. Led to many enterprises that soft marketing is just a dispensable means of speculation, brand and sales play a key role.

The author of 12 years of soft marketing experience analysis, soft marketing can not only be used for event PR, attack opponents, enhance the impact of the brand, more direct impact on the most lethal E-commerce link-sales revenue. Soft marketing can eliminate the harmful effects of sales, while driving direct sales, it is not only the means of speculation is also a tool for sales.

1. Brand influence

Electronic mall brand influence size, will directly around the user's purchase determination, shorten the purchase process, reduce the risk of losing customers. The number of users of electrical goods card memory is limited, only according to the effect of brand communication to remember the first 1-3-digit brand name. will automatically appear in the mind is likely to sell the electronic mall, brand influence will be preconceived, affect the user's purchase direction.

For example: If you want to buy a book, you will Think of "excellence", "when" to buy digital products, you will think of "Jing Dong", "New eggs"; To buy women's bags, you will think of "wheat bag, walk show"; buy clothes, you will think of "every guest, Taobao Mall" and so on. And the way to enhance the brand influence, we need to continuously penetrate the positive brand information into the Netizen's brain.

2. Brand Authority

Electronic Mall in the hearts of netizens, will naturally produce sequential purchase order, which is due to the surrounding environmental impact or purchase habits. At this point, the brand authority will improve the number of users in the mind of several shopping sites priority values. Simply put, is the Internet users in the same purchase environment, will give priority to the authority of higher shopping malls to buy goods. is an important factor in increasing the sales chance.

For example: netizens want to buy a brand of clothing, if Taobao store crown and well-known business shopping mall price the same. Then netizens will, to a large extent, choose the goods of the well-known shopping mall, because the service is more secure, the purchase risk is lower. If all is the website of the company, and the price is similar, this time contact website Positive brand information more, the website is in the Netizen Heart Authority degree is higher, the purchase tendency is stronger.

3, Brand Trust degree

To promote users in the process of purchasing goods, the shortest time to buy goods, and do not appear the key factors of parity, is the Netizen's brand trust in the electronic mall. Only the Internet Users Trust mall's highest cost-effective, the most guaranteed service, can appear without thinking fast purchase.

For example: Internet users to buy a mobile phone, if the purchase on a well-known website, after accepting the price, will soon form a purchase. Because you do not have to worry about the quality and quality of goods, as well as after-sales service. But if it is in the group buying network or a never-known mall, see the phone. Netizens will unjustly ask friends or relatives or find information about the website to ensure that they will not buy fakes or be cheated. and the trust of the brand, by the purchase experience, positive brand information, Word-of-mouth transmission impact.

4, Brand reputation

Brand reputation is the ultimate goal of all electric business website, it will not only let the old members of the mall to form loyalty, and will also promote the netizens actively help the mall to spread Word-of-mouth. Virtually saved a lot of publicity costs, and increased the number of potential members.

For example: Netizens have bought a shopping mall after the merchandise, will be active or passive to the side of friends and relatives, colleagues, users to show the purchase process, virtually for the mall did brand publicity. And the spread between consumers, is the most persuasive and affinity. Directly help the mall to promote the promotion of the same time also increased sales chance.

Rome, Rome. In the hearts of netizens, the formation of brand reputation can not be completed overnight. It does not depend on the intensity of advertising or a comprehensive promotional approach in a few weeks. But rely on brand coverage, positive brand information, brand reputation and other comprehensive conditions.

The establishment of brand image is the eternal theme of electric power, but in the final analysis or to make the site to achieve profitability, the site brand has the value of existence. We can see that the impact of Internet users to buy electrical goods in the psychological process of the four elements, in fact, and "positive brand information" has a direct relationship. and soft marketing just have to shape "positive brand information" role, this is the soft marketing can promote e-commerce sales revenue of the core role.