Using the celebrity to carry out network marketing to choose the right way

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In recent years, presumably the word Internet marketing is familiar. It is becoming more and more necessary in our life. Network Marketing is a new kind of marketing method which is based on international internet and uses the interactive of digital information and network media to assist marketing target. Simply put, network marketing is the Internet as the main means to achieve a certain marketing goals marketing activities. Many enterprises in the marketing process is to fancy the network speed of transmission, audience wide, the impact of large and so on, they hope to use the network to guide the public, create a brand marketing miracle. Enterprises want to stand out in the vast amount of information on the Internet, causing public attention and trust, network marketing is undoubtedly the best choice. Here are a few enterprises to use the celebrity to carry out network marketing case.

In the 2008, the Olympic Games can be held in Beijing, China, is proud and proud of the Chinese people, can say that the dream of several generations. Many companies also use celebrities to carry out marketing in the Olympics. Before the opening of the Olympic Games to Liu Xiang as the spokesperson of the ads flooded the network, television, newspapers and the city's various eye-catching positions, the endorsement of products covered from beverages, financial products, sporting goods, health products, electronic products and many other industries. There are many domestic and foreign group giants and a large number of industry giants. The use of "celebrity endorsement + advertising planning + seize the eye-catching position" of the marketing strategy to spread money, they look forward to the efforts of the pay can be exchanged for a generous return. But the result of this return is "big surprise". In the face of such a result, many companies chose the "Silence Is Golden" way of action, quietly removed all the ads related to Liu Xiang. Although Liu Xiang's exit, let a lot of people very disappointed, but the Olympic Games before his agent in the hearts of the people left a deep impression, especially his agent of Coca-Cola ads ~ Hurdles to make people remember, from this point of view, the enterprise with the Olympic champion to do marketing purposes to achieve, It's like Heng's ad event that challenges consumer endurance--"It's better to be scolded than to be remembered."

Mayor Zhou, Master of Tsinghua University, Yicheng mayor, the major network media rushed to report, caused by the sensational effect of Hubei Yicheng more than 60 years later entered the national vision. A few years ago, the famous Nobel laureate, Herbert Simon, predicted the current economic trends: "With the development of information, the value is not information, but attention." This view is portrayed by the IT industry and the management community as the "attention economy". The celebrity of the mayor of Yicheng has revealed a significant "attention economy" value, and potential opportunities for development and wealth are unlimited. The mayor of the post is a lot of people know the Yicheng, which for the future development of Yicheng brought a lot of opportunities, I believe Zhou is already a Yicheng card.

Moreover Mercedes-Benz China 4S store by celebrity Zhang to carry out network marketing, it is learned that Mercedes-Benz China 4S Shop Senior sales consultant in the Super female contest after the second day, to Jane Zhang wrote a direct mail letter. The letter said, "Jane Zhang, for you, your most suitable model should be e-class." Or, E-class elegance, taste more suitable for you and all super girls different people. So, I'd rather make an exception. Even if you do not buy a Mercedes Benz, you will be a sophisticated, elegant e-class car model to give you. "Jane Zhang received, as long as there is the movement of communication, as long as there is a comment on the action, as long as the action of praise, direct mail letter effect reached."

Now a variety of network marketing methods too much, should be based on their own actual situation, choose suitable for their own development, in-depth planning of network marketing development strategy, and finally according to the strategic objectives of a phased choice for their own network marketing development tool.

Web name: Flying star 928L Network Marketing net (www.928l.com) Founder Welcome to submit, learn, communicate