Using Word-of-mouth marketing to reduce the waste of search engine marketing advertisement

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Before the search engine appears, the enterprise carries on the network marketing activity often to purchase the flow through the portal website, but because the price which buys the flow from the portal website is expensive, is not the average small and medium-sized enterprise can afford.

At that time, due to the flow of the portal has not been accurately optimized, enterprise purchase to find that not all of the traffic is their own accurate users, there is a large number of waste of traffic, the portal era in the purchase of traffic, the proportion of waste is nearly 80%, but the enterprise knows that some of the flow is wasted, But they lack the technical means to identify which parts have been wasted.

Fortunately, the companies that bought these portals were big companies.

It was not until the advent of overture and Google search engines that the search engine creatively developed a search-and-stream approach to match ads based on the intent of the searcher. This display of advertising has a strong correlation with the needs of searchers, click on the user is the basic precision customers, advertisers, although the need to obtain a single click to pay higher advertising costs, but due to avoid the purchase of a large number of invalid traffic, in the overall marketing costs can save more, Advertisers are willing to pay higher unit prices for accurate traffic.

Ggoogle, so that each small and medium-sized enterprises can afford to do network marketing, and also has a certain effect, so Google keyword ads for the representative of the search engine marketing, almost has become a network of small and medium-sized enterprises to promote the standard.

But it is far from the end of the story.

Search engines provide a means for customers to quickly find your business, but at the same time this means serving your competitors. In the portal era, customers find your business by clicking on the display ads of the portal, if the customer has a potential demand, usually he is yours, because in the portal age, the customer wants to find your competitor to compare, this is a very troublesome matter, because then is the Gateway control network intersection, the portal wants you to see what, You can only see something.

In the search engine era is not the same, when the user typing a search intention, will often show dozens of companies, including natural search results and bidding rankings, but the problem comes out, you are not the only search results, the customer came to you here is very easy, for you is also very accurate, but the customer change you, It's the same with your competitors.

So under these conditions, the customer is formed a habit of looking at the baby, customers often do not search for a keyword, and then see who is in front of the click on who to do business with, customers will often click on 3-5 or more sites, and ultimately to see who he believes more credible, and then will call the site's enterprises to consult.

Although the visitor to us is very valuable, is accurate, but the customer leaves you the cost is also very low, this is why many companies spend a lot of money to do Baidu bidding, see the flow up a lot, but there is not much substantial effect of the fundamental. Do not solve how to let customers believe that the enterprise more credible problem, this large amount of advertising costs are wasted situation will continue, simply rely on increased advertising input to solve the effect of the problem, will only cause a greater waste of advertising.

In other words, the enterprise can finally capture this customer, and not only the customer search did not search in the problem, but the customer came in, think your business is more credible question.

Of course, there is nothing more than customer Word-of-mouth can reflect the credibility of a business, Word-of-mouth Bee Network Marketing system is to solve the search engine auction advertising waste problem.

Let's imagine that the same customer through the search intention, click to open 3 sites, when 2 of them are very common information scarce enterprise station, only to show the customer what I can do, and a site not only to show the customer what I can do, but also to show my history customers to my praise, Show my customer's advice to me and my response to customers, (demo see Dong Jingyi Blog: http://www.djycn.com See the lower right corner of the suspension bar, click into the Word-of-mouth Center. So it is obvious that the new customer will be interested in the site, which is being staged on numerous websites using the Word-of-mouth Network Marketing system every day.

For the simplest example, two merchants on Taobao sell the same products, a sale of 90 yuan, but there is no evaluation, the other one to sell 100 yuan, but the following praise such as the tide, more customers will choose this high praise such as the tide of merchants to buy, that is, customers in expensive and cheated between prefer to choose expensive also do not want to be cheated. This fully illustrates that the evaluation of historical customers will have a great effect on the decision making of new customers ' orders.

In the word of mouth before the bee, although Word-of-mouth marketing everyone feels very important, but the enterprise in the Internet Word-of-mouth Marketing in the end how to do, after all, not a standardized approach, so many enterprises also did not realize that the customer evaluation is the important asset of Word-of-mouth marketing, customer evaluation is a natural advertising, The important work of Word-of-mouth marketing is to collect customer evaluation and two times to develop and utilize customer evaluation.

So, in the search engine bid advertising price rising up today, rely on simple increase in advertising investment, will only make search engine advertising prices more out of value, and ultimately the whole industry to participate in bidding enterprises will suffer, and click on the consumption of advertising fleeting, today's investment can not be accumulated for tomorrow's performance services, Point is gone, rather than the cost of advertising is consumed by the auction, it is better to do word-of-mouth marketing, from the perspective of Word-of-mouth Marketing, improve the conversion rate of each visit flow, so as to realize the promotion of enterprise benefits cost-effective.

I believe that word of mouth collection and redistribution is a long-term and continuing task, with the development of the Internet, more and more businessmen to join, the importance of Word-of-mouth will become more and more prominent, enterprises or early or late to do, rather than be forced to do, rather than from now on the initiative to do, enterprises earlier use of Word-of-mouth Bee collection Customer evaluation, The higher the credibility of the future, the sooner the enterprise will taste the value of Word-of-mouth bee marketing benefits.

Personal blog: http://www.djycn.com qq:543646