V5shop Shop System teaches you: 1 seconds to attract users to click on the Mail marketing theme

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; e-mail marketing is the most "ancient" method of website promotion, which is used by almost every enterprise. But how high is your business's chances of using email marketing? Does your client open your email in 1 seconds or delete your email in 1 seconds?

When a user receives a message, the first thing they see is the subject of the message, so a valid message must have an attractive and effective theme. The basic principle of e-mail theme design is to make the message subject play its proper marketing role. Specifically, there are the following points:

1, is to inform rather than sell
　　
The best title tells the Subscriber what the message is, and the worst title tries to sell the product via email. Don't let your headline read like an ad. The heavier the business flavour in the title, the less likely the message will be opened.

2. Do not use the surname and name in the title
　　
Personalization is important for e-mail content, but it does not apply to headings. Spammers will steal names on the internet, and they know all their names and email addresses, so they add names to the title, such as "Arthursweetser: This is a service for you." But the recipient was also smart, and he could see if the email was spam.

If you add a name to the title, you may be treated as a spam sender. A study by Mailermailer in 2008 showed that messages with personalized headers were nearly as effective as those with no personalized headers. The message opening rate with personalized headers is 12.4%, and the click Rate is 1.7%; no personalized headers for the message open rates are 13.5%, the CTR is 2.7%. However, even if a name should not be used in the title, the location (such as the city name) can indeed raise the opening rate.

3. Use the name of the company in the title
　　
Many studies have shown that putting the company name on the person's line and header row increases the opening rate. Jupiterresearch research company found that adding a company name to the title would increase the opening rate from 32% to 60%, far exceeding the title of not adding names.

4. Test several times before first sending
　　
Which title can achieve the best results? Your readers will tell you-they will tell you in their response. That's why you have to have a test plan. It is most difficult to identify which title is the best in several headings. In fact, few email experts can accurately guess which title gets the highest opening rate. MarketingSherpa reported that 70% of mail senders regularly test titles.

Come up with two or three good headings to introduce your email content. Suppose you're going to email 1 million subscribers next week, which title works best? If conditions permit, send each title to the thousands of subscribers you plan. See which title works best. You may find that there is a big difference between the headings that may represent the difference between tens of thousands of of dollars in earnings. e-mail is so cheap and fast that such tests are possible.

Archiving is an important factor in success or failure, and if you don't keep track of it, you'll make the same mistakes again and again. And, you will forget what to do to achieve the desired effect.

5, test all the results are very good
　
Do not test headings with open rates alone. Sometimes, a very low rate of open mail will have a very high conversion rate. There may be a lot of people who are not interested in your information, but a group that is interested in it will open, click, and buy it. If you understand this, you will subdivide the masses, send messages to those who open the mail, and give other information to the rest of the people.

This article is provided by V5shop online shop system Provider official website: http://www.v5shop.com.cn