Valentine's Day website marketing Seven Steps

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Valentine's Day website promotion, as the name implies is Valentine's Day, the use of Internet means to carry out marketing activities.

According to the folk, China's network marketing industry was originally from the Valentine's Day Network marketing began to develop gradually. Although the true Chinese Valentine's Day is only the lunar tanabata, but the Chinese have been accustomed to two Valentine's Day together. Even the western February 14 "foreign" Valentine's Day is more popular than the Chinese Tanabata "Earth" Valentine's Day. Based on the basic national conditions of "two Valentine's Day together," many manufacturers have been eyeing the two auspicious auspicious and opportunistic profiteering. Especially in the field of network marketing, is to fight the death and death, see the 2009 "foreign" Valentine's Day is about to bring, in order to meet the new year after the first network marketing war, the special summary of "Valentine's Day Network marketing seven steps" to share with you.

The first step: website cosmetic

The so-called "have friends from afar", of course, to clean the gate first. What is the main facelift of the website face-lifting?

First, the creation of creative logo. Logo is a website logo, embodies the overall style of the site. For example, Google, Baidu two major search engines, every festival or event will produce a special logo.

Second, the theme of Valentine's Day. Edit some articles on the Internet that are relevant to the topic and encourage original content. Topics can be more eye-catching and attract users ' attention. The topic also gives a calm, trusting feeling, in addition to the topic content is equivalent to help the reader classification, so as to improve the user experience, can be seen the role of the festival theme is serious.

Third, the design of alternative advertising. such as the production of Valentine's Day-related Web site couplet, comedy window, funny flash, funny little video and so on.

Four, the website background changes. If the condition is ripe, may consider the whole station the CSS background to replace, lets the customer sign in your website to feel the festive warm breath, thus linger over.

Step two: Don't let discounts obscure your eyes

Many manufacturers have a misunderstanding of the site, that Valentine's Day network marketing is discounted discounts, think that discounts can increase sales. In fact, Valentine's Day Network marketing process, the value of emotion far more than discount. Users immersed in the festive atmosphere, immersed in a romantic atmosphere, and all these factors are not driven by price. At this point, we have to consider how to let our goods carry feelings. Therefore, we have to do is not blindly discount, but to tap the connotation of goods, the goods to make one of the most special and meaningful packaging. Let Valentine's Day gifts carry more emotional ingredients than prices and discounts. When a friend receives a gift, the first time to think about it must be "what this gift represents".

Step three: E-card to the real name

Whether it's Valentine's Day or any other holiday. Businesses that conduct online marketing usually send an electronic greeting card as a blessing. Of course, most of the time with the E-card sent to the list of goods, especially the special offer list. Here I would like to remind that the electronic greeting card is best to send a real name. I believe many friends have experience, when you receive an email "Dear * * Members" (real name) and received a "dear friend" (QQ mass mail) between the two feelings obviously different.

Fourth step: The line should be combined

Valentine's Day, the line under the online activities can play an exaggerated role, so that sales increased greatly. Online activities, such as buy one send one, gift points, enjoy different levels of discounts, gifts and so on. Similarly, can also make some romantic points, such as the purchase of the same amount of gifts can be counted as "predestined person", you can get the other person's contact. Not only is online activity easy to carry out, offline activities are also easy to carry out OH. For example, a one-time purchase of 200 Yuan gift can get the company's Valentine's Day night, organized by the singles party tickets. Or buy 500 yuan gift, you can attend the party directly. Line online under the combination of Valentine's Day this online marketing battle is the winner of the game.

Fifth step: Creative blessing can not be less

Creative blessings can be collected online, you can also think more. Mainly through QQ, MSN these timely communication tools to disseminate. For example, the design of a creative dot gif animated pictures, plus their own website address or slogan, may be in QQ to get netizens ' recognition, so that mutual transmission. Creative blessings focus on creativity, and in addition to the spread of this idea.

Sixth step: Community Marketing is the key

Community marketing, especially in emotional and marriage-type community marketing is the inevitable choice. For example, the domestic more famous emotional community 51 nets, there are other precious nets, marriage nets and other marriage network are targeted relatively strong target group. In addition, you can do some free community promotion, Baidu Bar, Baidu know, Soso ask, Yahoo Knowledge Hall, Sina love to ask and so on. For example, you can ask "Valentine's Day to send what gift is better", and then write their own good answers, conveniently clip their own advertising.

Seventh step: First strike for the strong

Valentine's Day Network marketing is a festival network marketing, because of its timeliness, specificity and other characteristics, so the response to fast, strong execution. Ancient cloud: First strike for strong.

Finally, according to the report of an authoritative network marketing organization, it is best to launch a promotion for Valentine's Day in the first two weeks before the product is launched, and then to promote it 3-5 days before the arrival of Valentine's Day.