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Vertical Search Marketing is also known as local marketing, this is the next big thing SEO industry, now every Web site management is trying to high flow of keywords as the site's target keyword, ignore the low flow of keywords, but I think, enterprises should be low flow keywords first, then the high flow of keywords.
Let's use an example to illustrate how these things can be solved in practice. Suppose we have an SEO or website construction company in Shenzhen, and I have a website related to this, then I will be my site's initial promotion keyword selected as: Shenzhen SEO or shenzhen website construction, such as these low flow of keywords, rather than go straight relatively high volume of keywords, For example, Beijing SEO or Beijing website construction or SEO use, or high traffic high hot keyword, such as SEO, website construction.
These targeted low competitive keywords are easy to capture. The concept of vertical search marketing comes from vertical search engines, which are designed for national, state or city and specific industrial products, services or information, thus saving your search time.
The vertical search strategy will make your visitors ' graphics always upside down as you target viewers from low-density to high-density keywords, so it's easy to improve your Alexa rankings and Google PR. The basic point of a marketing strategy is to start with a low flow keyword and then rise to a high flow of keywords. First catch your local market, and then try to go to the more popular keywords.