Video Marketing makes simple videos that target users actively search

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Have you ever thought that if your target user actively searches for videos of your product category and your product videos are just being searched for, what will be the sales of these products?

Many friends believe that video production is a very complex thing, not only need a lot of manpower and material input, but also make exquisite, in order to attract users to watch, however, when the author of their own video site data analysis, but found that they produced those video on-demand rate is the highest, but it is some very plain video, They share the same characteristics-sharing videos that have substantial help to the browsing population.

The advantages of video promotion

What are the advantages of video advertising? In addition to the audio-visual factors that can have a combination of sound and painting, the most important thing is to have a close relationship with the memory of the human brain, I believe we all know that the efficiency of the memory is much better than the pure text memory, if you can combine the picture, voice and memory, then the effect better

The certainty of things, video is far more accurate than other media. For example, the same mouse product, if the simple use of words to describe, even with very beautiful writing to describe the product, the effect is not as attractive as a delicate picture. Similarly, even if the mouse advertising picture design is again attractive, but consumers often need to understand the full range of the characteristics of the mouse products, then have audio-visual combination of network video, not only through a variety of ways to show the characteristics of the mouse, but also to allow sales personnel in the video to carry out the actual operation, The information it conveys is far richer than the picture information.

Therefore, when we have a limited amount of time each day, video this memory effect of a better product presentation, often because of its own rich image characteristics, so that the audience can be in a short period of time to understand the specific situation of products, and thus become more and more popular.

Second, let the target user willing to accept the video guide

Online video has been going on for nearly 10 years, from the early PC end to the current handset side, from SD video to Super HD video, so many people have the habit of watching online video. At the same time because of the increasing popularity of smartphones, so that everyone can become mobile phone video producers, so in such a large environment, the use of video product promotion has everything.

Many digital product enthusiasts know how to use video websites to understand the latest digital features, but there are still few businesses that use video to introduce products. For example, when I was a moderator of a tablet computer forum a few years ago, has been through DV recording the tablet test video and put it on the Youku, so that other friends on the forum to understand the product, through the video can let them understand the tablet and other tablets of the pros and cons, and then can think about whether to buy. To my surprise, because the video can make the forum friends have a more intuitive impression, many of them are willing to pay attention to some minor flaws in their products and choose to buy them, as one friend put it, "the problem with the tablet is actually the same, but at least I can get a video of what this tablet can do, Can not do anything, the heart bottom. As for other brands of tablet computer to see the introduction is also very exciting, but there is no video contrast, the heart will inevitably whispered, or choose seeing for the real good. ”

Through the above cases, we can see that, as long as the product introduction video to promote the ability to handle well, then give consumers feel is completely different. Many businesses talk about product videos, the first reaction is the advertising nature of the promotion of video, the requirements of how to look good, how to make consumers bright, however, we sometimes have to jump out of marketing to look at marketing, perhaps from another more prosaic point of view to promote the video, you can get more satisfactory results.

At present, there are many digital products in the test video, the common feature of these videos is hard advertising sales link less, replaced more is a more flexible soft promotion. First, through High-definition video, so that the target user experience a professional video production attitude, and some even have the title and background music, coupled with reasonable editing techniques and the magnetic voice of the host, so that watching video friends feel that they are enjoying the introduction of digital products, is the information sharing between enthusiasts, This is the process of imperceptible, those digital products function, utility and even the brand and model and other important information are accepted by the audience, the promotion of the product also successfully completed.

Third, simple and plain product video effect is not bad

Many times when we want to do a project, we always want to do things more perfect, thinking that it will let the target user acceptance, in fact, for consumers, perhaps those simple and plain product video is what they want.

We all know that if you want to make a complex video of TV ads, it is necessary to invest a lot of human and material resources, while the network video and television media is different, the network video is recommended to the video site home page probability is not high, so it is more often hidden in a corner, Although we can use the SEO way to optimize, but it is targeted at the consumer group is still a strong product positioning target users, that is, "there is a need to search, there is a search to watch." ”

However, precisely because of this precise positioning, consumers will have the opportunity to become an accurate customer once they have the relevant Sohu demand. Based on this situation, we have the product video is also necessary to optimize the SEO. Since it involves optimization, so rich content is essential, at this time, simple and down-to-earth product video introduction, so that consumers can get the information they want from these videos, the effect is quite obvious.

Case: Lithium polymer batteries that do not explode even if the nails are inserted (Fig 1)

Figure 1

Believe that as long as the battery has a little research friends, will know that the positive and negative battery can not be directly contact, otherwise it will cause short-circuit or even explosion. With the continuous development of batteries, there are many such as lithium iron phosphate, such as the emergence of polymer batteries, can be avoided because of positive and negative connection between the explosion of the situation, these higher safety factor of the battery market prospects are relatively good, then how to promote? believe that the most shocking way is to witness, However, we can also choose to do without video clips to understand the product, as long as it can attract interested target groups to pay attention to, then through the contact information on the video related products to negotiate the logical.

Iv. Summary

Marketing methods are diverse, we might as well because of their actual ability to develop more marketing tools, video marketing as a relatively novel marketing method, has its unique advantages, and ordinary text or picture comparison, video can let us more intuitive understanding of products, so has a very good promotional significance.

With the growing popularity of smartphones, we can use our fragmented time to watch videos anytime, anywhere. If we can create videos of the products they are interested in for the target audience, so that they can understand the function, function and practical application of the product in a short time, the opportunity to negotiate will inevitably increase.

The author of this article Dengjianfeng, reproduced please indicate the source, thank you for your support.