Vietnam "Tickle Dance" marketing and advertising may be more itchy

Recently, the network and red a "so-called" "Divine Comedy"-"Vietnam itch Dance", the reason why it is because the film has been discovered in a large number of "strange itch difficult", "no exercise" dance action, coupled with the music of the brain wash the melody, so that the Vietnamese Divine Comedy on YouTube clicks up to 500 million, not only that, It is also rushing to launch a flurry of domestic microblogs.

For this "Divine Comedy", the author must precede it with a "so-called", intended to refer specifically to the person who made it. As we all know, behind every famous "Divine Comedy" There is a production team, for example, "Jiangnan style" and "Love Business", their production team is the music team, and "Vietnam itch Dance" This is different, its team is a group of marketing team, according to the author of a well-known Beijing Word-of-mouth interactive marketing company.

Because the production team of each Divine Comedy product is different, the purpose of this product is different. The purpose of the love business is to need the song red, red, singing its people and other characters; and the purpose of the Vietnamese itch dance is to push the Divine Comedy at the same time, more stir fire it needs marketing goals-you see or not, as long as a query to know that the Divine Comedy for a Picon do advertising, currently and by the media called the Chinese version of overseas advertising. However, I think this is a Chinese edition Word-of-mouth marketing. Perhaps this Divine Comedy to cater to the characteristics of advertising, but, from the production techniques and promotional methods, Word-of-mouth marketing accounted for 90% of ingredients (said the author is more tangled, in fact, the final purpose of Word-of-mouth marketing is advertising.) ）

From the content of the Divine Comedy, the first minute is full of melody, action, picture, and this in Word-of-mouth marketing called "Introduction", luring users to the bait, that is to see it. From the development to the climax this is called the G-spot is also in order to cater to the user, until the last appearance of the ingenious advertisement is "master", but it is soft or hard, depending on the combination of the previous. Obviously, this Divine Comedy union is very good, Pican Wang appeared is more ingenious accidental, even that period of time "should it play" the same.

Again from the structure analysis, the whole of the Divine Comedy and even the keyword "itch" are in the display of user behavior and user needs, and with the short lean advertising, it's a little longer, and even compare the direct characteristics of advertising, it is more obscure. Finally, the characteristics of the marketing, the user's needs are all a Vietnamese woman holding the Chinese Picon, the voice of the whine to explain.

Finally from the http://www.aliyun.com/zixun/aggregation/11268.html "> Communication channels, the whole of the Divine Comedy completely out of the category of advertising, the choice of free UGC platform-video sites, micro-blog, forum, SNS and other platforms, and abandoned the category of advertising, directly into the interactive phase.

As of now, the "Divine Comedy" on the Marketing campaign is in full swing, have the properties of Word-of-mouth marketing, the discussion is also "Twitter", but the "master" information is a bit covered by the head, only the Xiaoxiang morning news, Nanfang Daily and the mass network and other media slightly mention--or perhaps the media to see the news hot spots contain ads , not a direct report.

Even so, it is the best Word-of-mouth marketing case this year. However, this Divine Comedy should not be directly to the "master" to be overturned, was aborted. So, I am lonely intolerable put forward a few follow-up "Master" small gimmick, promote Word-of-mouth marketing grafting ads-although not to do a leather Wang ads everywhere, but also to the icing on the cake.

1, ranking keywords

Money into the Divine Comedy has come out, and the fire, but also by the media reported. Then, advertisers simply overturn the past Word-of-mouth marketing behind the hidden theory, directly stand out, aiming at the search engine open, directly on the keyword ranking.

After all, now is the user hot state, will all the time to search "Vietnam itch Dance" to learn more. So, if you're searching for keywords, the first one shows "the Vietnamese Tickle Dance Picon makes you more exciting," "The Vietnam Tickle Dance, Pican is the dose" information, and is the direct purchase of information, and then jump to the purchase of the platform, even if the final promotion of how much sales, but also to bring some users, At the same time, the most important is to inform all users, the Vietnamese itch dance is we do, and do very good.

Therefore, ranking is the key to improve the "master" visibility of the key.

2. Centralized communication

On Sina Weibo may be able to see the # Vietnam Tickle Dance # Such a communication keyword, in a broad sense, it is called a centralized topic of discussion. But in the micro-blogging reform, this kind of topic slowly become a bit inconsistent with the real, on the contrary or scattered. After all, Sina Weibo, once it has been called a "charge", will not be run by outside companies.

To this end, in the name of the charge, the author believes that in fact, Pican king Advertising should spend a small sum of money to do big things, on to the "this" position to get through your data, get through your visibility, through the brand, through your ren du two veins. Finally complete the true sense of centralized communication.

3, since the media is necessary

From the media here plainly is the past public relations companies, advertising companies to do additional blog marketing costs transferred to micro-letter and Tiger sniffing, titanium media platform, do another kind of centralized transmission, after all, now the user has circle effect, the kind of more scattered blog marketing weakness Obviously can't keep up with the rhythm of the media.

Moreover, the cost is not too much, but it will play a big role.

So what are the advertisers hesitating about? With the Vietnamese itch dance such a brilliant idea, and now this violent spread of momentum, still care about spending money to do big things? Direct advertising, combined with Word-of-mouth marketing, let itch dance more itch!