Viewing blog marketing from the stylist's blog (III.)

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Yesterday wrote about the enterprise how to carry out blog marketing, today from another angle to analyze the stylist blog!

From another point of view, the choreographer is also a blog about GBS event marketing, dance division by constantly throwing news events, cause everyone to the stylist of the blog attention, happy girls this program attention. The following from the incident marketing point of view to analyze the artist's blog.

From the above, we can see that the artist's blog visit to a certain blog is very concerned about, I am here to count the number of visits over 8W blog, such as the following table:

A total of 11 blog posts visited more than 8W of traffic, of which 8 are recommended to the homepage of the blog.

Event marketing requires an event tipping point, as a happy girl, itself is an event tipping point, in order to continue to get more people's attention, attract everyone's eyeballs. Dance Division has thrown Zeng Life, supporting the top 10 behind the senior officials, shoe-throwing events, 5 into the 4 results of the forecast analysis, 4 into 3 forecast analysis, Contest Insider analysis of several events, continued to arouse the attention of everyone, and finally aroused everyone's attention to the program of Happy Girls.

The decision event marketing effect is good or bad is can cause the mass media reprint and the recommendation. Dance Teacher Blog is in Sina opened the blog, in the absence of recommendations, under the premise of relatively few people, if Sina recommended to the homepage of the blog, or even Sina homepage, will receive great attention. The dance division these throws the event, has 8 has obtained the Sina recommendation to the homepage, to the event promotion has played the very good role.

For event marketing, must be carried out under a clear purpose, otherwise there may be an uncontrollable situation. Stylist's blog is very focused on this aspect, it is clear that this series of events hype only for one thing, so that more people pay attention to the Happy girls this program. From the incident to see, the early events are more happy girls around the news, not contest the game itself, but to the next few events, the choreographer will focus on the event itself, 5 into 4 of the forecast and analysis, 4 into the 3 Forecast analysis, Contest Insider analysis three events, so that the event hype back to the game itself, The focus of attention focused on the game itself, the control is very good, very good to complete the event marketing purposes.

For the whole event marketing process, the most likely to let the dance master is not control good is the Zeng event brought about by the sensational, originally in small Cecilia Cheung after the lack of speculation in the contest competition, there is a Zeng, the stage teacher also vigorously to promote a, to attract eyeballs, But this incident caused by the sensation is completely beyond the control of the stage master, and even a lot of negative news, caused by SARFT to the GBS dissatisfaction (dance guru blog revealed), so the choreographer intentionally also wrote an article to cool down, but unfortunately the effect is very poor. From this episode can be seen in the event marketing, there are certain risks, sometimes the impact of the event is difficult to control, resulting in negative effects. So the enterprise in the event marketing process, need to monitor the event in time, try to control the event hype in a range.

The entertainment industry is the place where event marketing is most frequently used, and there are often gossip stories about a star. The main thing is that these events are gossip, and many people are concerned. Similarly, in enterprise event marketing, choose the entertainment, we often pay attention to the event to hype, is a very good plan, after all, like the king of the events of the event marketing people do not want to happen, such a small number of events, more often need in a not very big event to carry out event marketing, It's enough to get a response from a potential customer base!

Tomorrow talk about from the stylist blog to see the interactive blog marketing!

Paper/Sisyphus--su Shepherd

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Viewing blog marketing from the stylist's blog (II.)

Viewing blog marketing from the stylist's blog (i.)