viewing network promotion from event Marketing (original)

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Network information so developed today, every day each site updated information less then dozens of, more than hundreds of, just a few major portal sites to calculate the daily flood of people in front of the news on thousands. Corresponding to this survey statistical analysis, internet users spend an average of half an hour a day to browse the Internet news events, more than 70% people will only skim the event to read. So much information, visitors casually browsing, how in a short half hour of browsing time, so that contains marketing information Network news outburst, the product information and brand culture information imperceptibly passed to the news viewer, successful completion of event marketing, is the key point of news marketing promotion.

1. Tips: Manufacturing topic effect semi-recessive promotion

Focus on the topic of the topic of events as the core, cleverly integrated into the brand or products for the auxiliary, the use of micro-bo forwarding, video sharing, such as explosive marketing communications. Regardless of the event itself, as long as it is controversial or can inspire netizens to discuss the enthusiasm, can successfully have the shock wave of event marketing effect.

With the Twitter content of a star that was wildly commented on online last week, for this star indicated in the special medical examination in a certain brand headphones to listen to music, the online sound a piece, and regardless of the feasibility of this behavior, on the Internet crazy onlookers and high heat discussion of the situation, the brand headset's semi-recessive marketing successfully created a controversial topic, Let Internet users spread themselves.

2, Opportunity: Seize the opportunity to promote the news

With the recent prevalence of a TV series as an example, if only the forum, micro-blog related to the popularity of the TV series, then a while later will become a fleeting, but the first two days of event marketing caught Mother's Day this special time opportunity, let it again rushed to a marketing peak. Along with a Twitter-like message about Mother's Day SMS novelty content,

Let a lot of 80, the Internet users try to send such a special text message to the mother, let the same watch the mother of the play more than once and the child's resonance, rely on Shing seize news opportunity of the event again marketing success, helped push the TV series of the nth wave hotspot.

There are plenty of other news opportunities, for example, May 12 this year, is not only the Wenchuan earthquake anniversary, is also the 100th Nurse Festival, an enterprise seized this opportunity, timely to Wenchuan earthquake in the Angel moved to commemorate the event marketing, in the morning of May 12 people have not been a large number of such news bombing fatigue, The attention to this news will naturally be relatively large, corporate brand also powerfully imperceptibly to the netizens.

3, the process: the steady development of the protection of controllability

Before the promotion of news events, the need for planning the event process, for the different stages of the event may appear different guidance to plan a good response, so that the event marketers grasp the development of the initiative, the incident can be controlled, controllable, in control.

For example, a brand weight loss product in the previous period of event marketing, has been using public relations strategy, in many entertainment interviews and even health news to talk about a weight loss components, the weight loss products themselves do not mention, so that the concept of weight loss components, and then guide the potential users of their own search to understand, not quick success, to achieve steady marketing, At the same time also in various periods timely launch of advertising and other forms of promotional means, so that users will be the weight loss component and the weight Loss brand independent association, to deepen the impression. The success of event marketing depends on the previous in-depth mining of the product and the planning of event marketing.

4, End: Event Marketing promotion foreshadowing lens

At the end of news event marketing of the finishing touches, it is a summary of the overall assessment of the nature of the event, similar to the end of the last meaningful U.S. film, but also for the next news event marketing to leave a foreshadowing. This is the difficult point of event marketing, and marketers need to think about the overall depth and logical thinking.

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