Viewing social marketing from Biangbiang face

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Since the Qing Feng steamed stuffed bun, leaders of every move is more attention, the various industries are eagerly looking forward to, this does not, it does not have much time, and a "hot steamed stuffed bun" fresh out of the oven, but this time it is not called steamed stuffed bun, forgive me illiterate, copy and paste a Biangbiang face.

Biangbiang noodles belong to Shaanxi specialties, in fact, really eat fewer people, in fact, the light to know that word, if not Peking University Chinese department or graduate of the Department of Archaeology is really not easy, this created a kind of marketing scarcity. Things are expensive, whether you are doing product development or operation, or you are planning or sales, once you have the scarcity of others, and grasp this hype, can some extent to create some influence.

But it's not necessarily true to fire another element of social marketing, that is emotional management, in the Biangbiang face, we saw the positive energy called national spirit, whether it is unintentional or intentional, at least this thing is a well-known, justifiable, put on the stage, Consistent with the overall values and public opinion of society. To apply Internet thinking, that is to provide perceptual value.

Perceptual value is very simple, there is no black and white points, this is why 8630.html "> sometimes negative news can let So-and-so, so-and-so, certain products fire up the truth." The same message has different reactions in different audiences. If you forget this, it can easily lead to a backlash from potential users.

With scarcity, with sentimental value, everything is ready to tell a story. OK, marketing started. Let's take a look at the public opinion on the Internet. Most people want to know, OK, no doubt is that pit Dad's word how to write, whether we use intelligent ABC or Sogou or a penguin is not found this word, so the great gods have such a piece of magic to explain a little to the sky, the Yellow River two bay, Big mouth, words to go inside, you twist, I twisted; you a long, I a long , in which a horse King, heart word bottom of the word, leaving a hook hanging sesame, pushing a car to stroll Xianyang. May be my IQ, in fact, after reading a large paragraph, I still do not understand, and then look, there are a full 6 versions, the Chinese did not learn a good friend to make up a lesson.

The story goes on, the following is the practice of Biangbiang face, any find is also a large basket, there is no one dares to eat I do not know, but if a Cantonese people to eat his own home to do the reference on the Internet to do the Biangbiang face, incidentally sent me, that still please let me go, Some things do not want to do it can be done.

Finally to the dinner, Biangbiang noodles where some eat and biangbiang to join naturally become the focus of attention (store laugh without words). In fact, social marketing is just like that. Seize the sentimental value, there is a scarcity of events, and then tell the story, let everyone in their pockets, but this process requires the fine control of the trader, any small mistake will inspire sensitive people (such as himself) the resistance of consciousness, a single spark can be a prairie fire, In the internet era of social marketing from the media, since the stars of the great gods are not able to casually perfunctory the past Na. For example, the recent beauty Ma Jiajia into Vanke after the black post on a lot of look, the wind changed NA.

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