Viewing the road of video marketing from 360 film and television

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What is the future of the video site? 360 of the comprehensive search engine launched at the same time the 360 film and television is a classic case. The advertising time of the film TV show was significantly increased before the start of the video. 360 film and television video before the advertising is 1 minutes, is the odd art of one times.

What is the future trend of video marketing?

Recently, with the introduction of 360 comprehensive search, I believe that many people have begun to contact 360 film and television, and 360 of the film and television advertising has naturally enhanced the exposure rate. Become the choice platform for many advertisers. Potato Cool 20th merger, but also a video industry exultation, after many twists and turns, finally come together. Cooperation is also proof, video industry forward more specialization, scale, branding. The production of small-card video is suppressed here. The development of the future video marketing of these two major brands is the best prediction.

What are the advantages of video marketing?

1, large flow, bring high conversion rate

Video screen big reason, as long as open, the mouse accidentally touch will also enter the landing page of advertising, will naturally bring the click Flow. As long as the quality of video is good enough, quality clearance, consider the user, impress the user's heart, nature can bring transformation.

Like a few days ago, "An IT cock Confession" video in Youku first, just one weeks video click Break 300,000, Post forum Total Click Breakthrough 400,000, and in the video around the SKYCC portfolio marketing software concern soared.

2, the promotion of deep, bring potential customers

For film or TV movie fans, watching the film before the ads is annoying, but can not wait for the advertisement to be able to see the film, Can not skip, skip and unless they become members. Over time, even if not familiar with this product, will be familiar to listen to a few, naturally bear in mind. When you are unfamiliar with this field, one day you need to naturally first think of the brand in the mind of the ads.

3, the user experience, the expression is more intuitive

From the point of view of the user experience, you look at the text page of the time words more than more pictures, the whole page shows a lot of different ads, you look at the page is scattered, your attention is very dispersed. Just words, look at it will be very tired. Just the picture is dazzling, but watching the video, your attention is concentrated. The dynamic of the screen, to introduce customers is the simplest, most direct, most effective way.

Video marketing and what's the problem?

The size, position and duration of video advertisement are helpful to standardize operation and orderly development of video website through canonical form and unified standard. Like 360 film and television, odd art, potato Youku, etc. to do a unified planning. As more and more advertisers and advertising agents attach importance to the network video channel, network video marketing will be expected to usher in stable growth.

How to really do video marketing?

First of all, pay attention to marketing ideas and content creative perfect combination. Secondly, experience design in video experience marketing is the key. Finally, the production of video shooting attention to create a unique feeling. Video is an indispensable choice of entertainment, in the future can not be eliminated, will only derive more, better video enjoyment, but also objectively promote, video marketing This will not be forgotten effective marketing tools.