Viewing users ' psychological and commercial value from "Beijing's most beautiful fans" micro-bo burst red

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Beijing time March 30, the 2011-2012 season CBA finals fifth, the Beijing team at home to 124:121 victory over Guangdong, the total score of 4-1 won the championship this season, this is the first time in CBA in the history of the Beijing team to win the championship. And it is because of this historic moment that many of the fans here in Beijing are moved to tears (though the Cantonese fans have cried!!!), including a laughing girl, @s, who is featured on CCTV's sports channel.

After the appearance of television, the event became unmanageable, the vast number of micro-blogging users to play the Chinese people Unite forces. That is, March 30 night around 22 o'clock (TV close-up 15 minutes), the author through the micro-blog search keyword "Beijing female fans", micro-blog has appeared on the @s laughter of a large number of related information. In this way, the author found the client's microblog.

"Beijing's most beautiful fans" @s smile

March 30 22 o'clock as the original monitoring point, the client @s a smile Micro bo monitoring, when the number of fans about 7000 (capture time later, the author did not crawl to the original number of fans before the incident). Due to the increase in the number of fans, the relevant micro-blog statistics tools have been garbled, so the author decided to manually statistics related data. In 30-60 minutes for a period of time to carry out the relevant number of fan changes statistics, in addition to the author also counted its related microblogging comments and forwarding volume.

March 30 23 o'clock the whole, micro-bo Mainstream public opinion basically identified @s smile as "the most beautiful Beijing female fans", but the parties have not published related micro-blog expression. So, there was a little episode, another female fan @ healthy bacteria released Weibo saying she was the female fan of the party. The author also immediately blurred the line of sight, analyzed a lot about the @ Healthy bacteria micro-blog and related photos, the initial determination of its comments have a lot of suspicious places, so do not make in-depth discussion.

(Finally, after the incident two hours later, the party issued micro-bo "indirect" recognition as "Beijing's most beautiful fans." , screenshot Date: March 31 3:15)

(After the search analysis, this microblog for fans to quote the most pictures.) Screenshot Date: March 31 3:15)

The following is from March 30 22 o'clock the whole @s a Smile Micro bo fan number of changes in the curve, statistical data up to March 31 3:30 A.M.. Due to the temporary error of statistical tools, the author suggests that readers can analyze the composition of their fans in terms of age, region and sex respectively.

Since the author's deadline, the number of followers of Weibo is still slowly increasing. Preliminary estimates, after the major traditional and online media coverage, the party's microblog fan number will usher in a new round of explosive growth.

So, from this time of the Beijing female fans microblogging fast red event, we can see what the relevant user behavior?

1, a strong knowledge of the psychological

The intense curiosity and curiosity about the unknown prompted a large number of Twitter users to start to look for the truth of their female fans. In satisfying curiosity, users are always positive, and the key is to have information that triggers their curiosity. Enterprises in the micro-blog related event Marketing also need to do from the psychology of knowledge to attract users, but in the end to allow users to obtain valuable information. For example, let users know the truth of the most beautiful fans, is really a beautiful woman.

2. "Join the fun" mentality

In the monitoring of the client Weibo on a few micro-blog comments and forwarding found that many users are holding the attitude of onlookers to deal with this matter. Originally did not pay attention to this CBA final users, because they saw their microblog friends forwarded the relevant microblogging, but actively participate in the discussion and become the contribution of the event spread. However, often in the fun of psychological information transmission due to lack of continuous exposure, will soon be the powerful micro-blog information flow submerged.

3. Vanity Psychology

This should not have been added, but as a result of the discovery of a fake on the television client's microblog users, so reluctantly added a. There is this user's appearance to prove the existence of user psychology, combined with micro-bo "Guo Meimei" event can be known. In the pursuit of reputation, the emergence of micro-blogging allows users to increase the opportunity to actively expose themselves, but also created a lot of network celebrities.

From the commercial interest point of view, "Beijing's most beautiful fans" can bring business value to the enterprise?

1, Corporate image spokesperson: A degree of Niang popular, let Baidu occupy the number of entertainment and it suites coverage. The same @s smile can take this opportunity to promote their company's business, as an image ambassador to believe can win a certain degree of concern.

2, Sporting Goods spokesperson: Because of a Beijing CBA basketball finals victory, triggered a burst of micro bo "human flesh" of the storm. Enterprises may wish to use the media to add the Crown "Beijing's most beautiful fans" title, occasion marketing to introduce related products in order to improve corporate visibility.

3, clothing and other related female supplies spokesperson: Because see a lot of fan message asked @s a smile inside a clothing purchase address, and the author observed that @s smile has a unique fashion sense of touch and taste. So companies may wish to use this to launch their tailor-made products for sale to fans or fans in a limited name. (It is recommended that enterprises should first analyze the composition of their fans and the geographical distribution of the population)

Through the analysis of this incident, the author found that the key factors of @s-smile micro-Bo Red is three points:

1, television exposure;

2, the party's own factors (moved to the crying beauty fans);

3, Weibo users.

This is a traditional media and network to create a combination of events, traditional media is the beginning of the event, through the network of media detonated, it is worth the reader to think deeply about the composition of the event and the process of dissemination.

Finally, the article for the author night Rush, data statistics may appear some not rigorous place, please forgive the reader. Above purely for the author's personal opinion, only for reference.