Vigilance: Four different kinds of penalty of search engine

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

SEO site optimization, in fact there is a certain degree of risk of being punished by search engines. Once the optimization is excessive, or the use of "black Hat" means, the site is likely to be punished and be demoted to the right, or even the content of the Web site is not good enough may cause punishment. Therefore, we do SEO site optimization work, we must be very cautious. Here, I talk about the search engine punishment according to the different performance of the site of the penalty system, hope to be engaged in the site to optimize the webmaster to knock a bell.

The first type: mild punishment.

Mild penalties for search engines lighter penalty types, generally for the site on the emergence of not too serious mistakes, errors, search unfriendly or illegal behavior, such as the site to modify the title, modify the site keyword, site small range of revisions, the content of the site is not good, the stability of the site space, the quality of the chain is not high, Outside the chain instability, links in the existence of the punishment of the site, the site has collected content and so on. Mild punishment is usually the weight of the site itself is not too large, the ranking of the site a slight impact, the general will appear in the overall keyword ranking of small drops, snapshots stop updating or update the frequency of decline, or even a snapshot of the phenomenon of regression. According to these phenomena, we can judge whether the website is punished and the degree of punishment.

Second: moderate punishment.

Moderate punishment is more serious than mild punishment. Generally for the site on the emergence of a larger range of revisions, frequent changes to the site title, the site used the Black Hat optimization means, such as the purchase of links, keyword optimization, and so on, there is a site security risks, the site was Hung horse, group outside the chain, links in the existence of the punishment of the site, the site on the content of excessive, etc. By the search engine to punish the site, most of the performance of the snapshot to stop updating, the keyword ranking dropped significantly, some keywords down to 100, site home page is not the first page, the pages of the ranking also appear in different degrees of decline, the number of pages included decreased and so on. For moderate punishment, SEO site optimization personnel should pay attention to find out the cause immediately, to avoid further damage to the site. At the same time should do a good job in the site of original content updates, as soon as possible to restore the search engine trust.

The third type: heavy punishment.

Severe punishment is a serious type of punishment. Causes of severe punishment is usually a serious violation of the search engine prohibited matters, such as the use of black hat means cheating, through the illegal large number of clicks to get a good ranking, the use of mass group mass outside the chain, the site comprehensively modify the theme and content, hanging black chain, the site to participate in link trading and Be heavy punishment after the site's performance is mainly snapshot long-term stop does not update, all keywords no rankings, the site has no weight, the page no rankings, site home can not find or very close, the number of pages included a large drop, the new page is not included in the long and so on. For severe punishment, SEO site optimization personnel must be enough attention, immediately find the cause of the punishment, immediately corrected, waiting for the site to restore weight. At the same time should do a good job on the site to update the original content, but also continuously for the site to do some high-quality outside the chain, to attract search engines included pages, and constantly enhance the weight, and gradually restore the search engine on the site's goodwill.

Fourth: Extremely heavy punishment.

Heavy penalty is the most serious punishment for the website. The cause of extreme punishment is usually a serious violation of the search engine prohibited matters, such as long-term trading link behavior, the use of the site group cheating, the existence of illegal content on the website, the use of black hat means long-term cheating, the site itself is the provider of cheating and so on. Heavy penalty after the site's performance is the site is K, the site is not included in the search engine. For this punishment, it is generally difficult to regain weight and included. Unless the site to change, to do original content, constantly updated, to do some high-quality outside the chain, after a long time may also be reproduced.

The above about the search engine punishment of several types, in turn from a lighter to heavy. In fact, these kinds of punishment on the various search engine performance is not exactly the same. For example, Google search engine is usually not K station, and the requirements of the site is relatively loose, as long as it is not serious black hat behavior, generally will not be punished. Similarly, 360 search on the site is also relatively loose demand, K station is relatively small, but may be given to violate the right to drop the site penalty. And Baidu is relatively strict requirements of the site, and the site of the punishment is relatively more, and the site was K will also appear.

In short, no matter what kind of punishment, as long as the site optimization staff feel that something is wrong, you should immediately find the reason, and recall what they have recently done, whether the use of the "risk" means to find the cause of the problem, to be corrected immediately. And in order to restore weight as soon as possible, but also to maintain the original content of the update, continue to do high-quality outside the chain. I remind you: more for the site to do the original, do not rely on collection, not to do excessive optimization and illegal optimization, away from the black hat means, the use of formal means to build a station, I believe your site will not be included in the punishment list.

This article is from the Yunnan Pacific Information Engineering (http://www.ynynyn.com/), respect for the work of the author, please indicate the source in the reprint.