Viral marketing planning you're right.

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Viral marketing, the most cost-effective, the most convenient, bring a fabulous marketing effect by the major websites, blogs, forums widely praised. From the Goole Gmail Limited register to Baidu Tong Pak Fu series Small film ads, and then to the previous period of micro-letter 21st photo, from these cases we feel the power of viral marketing, but how to successfully plan viral marketing events?

1. Identify what you want to do

Before any event planning, the purpose must be established, to be clear. is to promote brand awareness, or increase product sales, or to increase the site traffic, improve user registration, in short, the premise of planning is to clear the purpose, not to desperately.

2. Understand the user community

Along with the spread of viral marketing will be widespread coverage of the crowd, what kind of people they are, is not the group you most want to influence. At this point we have to subdivide, to know who the most valuable people are, what their characteristics and similarities. After detailed distinction, the corresponding preparation.

3. Find the excitement.

Find the corresponding users to find their point of interest, it is obvious that, now 60, 70, and now the different from the current, you take a first bitter sweet after the past to the next, basically no spray in terms of. So the exciting point to study the user needs is to start the marketing idea, and then activate it to make the whole user group mad and excited.

4. Select the media

Through the above three steps, we know what to do, where the user groups, the point of interest is what, good ideas and have, now need to consider what the media to promote. Now, the marketing means is too rich, whether it is micro-bo, micro-letter, forum or SNS, are dazzling. Furthermore, the Internet is not the only contact medium, this depends on the grasp of marketers, the direction of the crowd, the incident must be in the right place of the person to detonate, will produce the best results, the virus will spread farther and longer.

For viral marketing, I hope to give more business marketing people some ideas, with the current rich media, to create a company belonging to their own enterprises, a powerful viral marketing case! The author qq:465145377, is willing to communicate with the majority of stationmaster, common progress!

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