Wang: How to get the IM marketing from zero-Learning Network Marketing

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Network Marketing This word for everyone now is not very strange, many friends in the group asked me network marketing difficult to learn, is not very laborious, what is the trick, in fact, the main network marketing or rely on their own to grope, I can provide you with just some skills, You can learn more about these skills and then add to your things, so as to achieve better results, skills are adaptable, we discuss the exchange. I will continue to update the network marketing skills, each release of different tips to let you know, today, we are the longest to use, the most extensive, IM marketing.

Im marketing is also called Instant Messaging marketing is the enterprise through Instant messaging tools, such as QQ, Amoy Wangwang, etc. to help enterprises promote products and brands of a means, commonly used mainly in one of two situations:

The first, the website online communication, small and medium-sized enterprises to establish a shop or corporate sites will generally have instant messaging online, so that potential customers if the product or service is interested in nature will actively and online business contact.

Second, advertising, small and medium-sized enterprises through the IM marketing communication tools through the group or send friends information, release some product information, promotional information, or can be published through the image of some netizens loved the expression, coupled with the company to promote the logo.

First of all, IM marketing what the benefits, the following I detailed analysis of its advantages and characteristics, so why recommend to everyone with IM marketing.

1, the threshold is low, no matter what you do can use IM marketing to marketing your products, there is no high or low points.

2, high precision, such as you are selling beauty products, you can add some of the beauty of QQ group, or Amoy Baoqing, and add some high-end people in the group, such as shopping groups, women Che You and so on, first to build feelings with him, here is not to say, before writing similar articles, do not understand friends can go to my blog to see.

3, Im marketing flexibility is very large, it can change the strategy at any time, the size of the casual, the coverage of arbitrary.

4, the cost of the bottom, generally do not need any fees, buy a mass software or download a free, a general enterprise a person is responsible on it, every day to maintain a good group and friends, every day to send an advertisement, do not send too much, the content of the advertisement is rich, here is not much to say, before writing similar articles.

5, IM marketing the most significant feature is the speed of return, you may have just finished advertising, immediately have a deal of customers, this is the biggest advantage of IM marketing, but also the effect of the enterprise want.

6, IM marketing is not subject to regional restrictions, can face foreign markets, such as General MSN, now a lot of large enterprises are in use.

7, Im marketing more popular, broad coverage, contact with more people.

Im marketing to How to do? First of all, I would like to introduce the more commonly used instant messaging tools, QQ, want, Baidu, MSN, ICQ, Sina UC, SKY, Yahoo Qualcomm. Im basic data settings must not ignore, this is a façade problem, if you do not even have a good façade, who will talk to you about business, the old purchase of your products, the following introduction of the basic information settings skills.

Im Instant Messaging tool name must be solemn, you can use the company name or brand name to do your Instant Messaging tool name, so as to play a business or product promotion role. The avatar of the instant tool also must have the characteristic, is also completes uses the Enterprise logo or the product trademark to do the portrait, does not use the non-mainstream or the irregular head picture. The more information of real-time tools, the better, but it must be real information, if there is automatic response to the Instant Messaging tool can set up automatic response, directly to the customer to ask questions answer written reply.

Im instant Messaging tools marketing pay attention to those, do not do the opposite effect, recently everyone will see the group or instant tool friends will send out some of the ads to sell tea, people have a lot of disgust, I feel that this is the most failure, you have to see your ad people have an aversion, Will someone come to you to buy tea? Anyway, we do IM marketing also must pay attention to this, must not let the people who see the ads to be disgusted, the first to start from the content of advertising, advertising content can be made a vivid words, such as fear to drink Wanglaoji, how simple a word.

The best marketing method is to be with your friends or members of the group to mingle, in the chat time to guide customers to understand your business or your products, so the turnover rate is higher. Secondly, do not immediately after the group to send ads, first look at the group rules, whether to send ads, whether need to change group vest, the best group of a few days in the advertisement, first in the group mix face ripe, so even if you send a small ad group of owners will give you a face can not fly you, the best way is to be a group management or with the group master good relations, This depends on your communication skills, the group's name is also very critical, but also recommended by the company name or product name, to be more solemn, must not get out of the mainstream or look very second name, so you a business will not be discussed.

If you have a group can enrich the content of the group, take QQ Group, first group name, you can start your business or product name, so obviously, let people know what you are doing, followed by group announcements, you must highlight the focus of your group there, here in the QQ group inside some of the tips, group space is not a group of albums, can display 9 pictures, each picture can be made into a word, composed of a sentence, this is very conspicuous, at a glance marketing your product or brand, there is a skill is to add some Tencent official QQ, such as the robot, the top ten, seven-happy boy, the hottest music list, small q, these are not required to verify the direct pull group, They are 24 hours online, you can put their names with a group of business cards, such as I want to do the cyan culture media, you are welcome to join the group. So we can add 6 such official QQ, Then give the first guest robot group business card to 1. Green Huan, green and Huan word in the middle plus or space can be, and so on, when you have these 6 QQ all changed after a group of business cards will be a complete cyan culture media, welcome you to join the group, this is the most conspicuous brand or product marketing means, if you can not find such an official QQ to add to my group.

To achieve better IM marketing effect is to build a lot of their own IM software group, this can bring your customers together, how to marketing your products others will not give you a group, such as pushing a forum they have more than 100 groups, such a group of effects you want to sell what not to sell, a group even if there are 170 people, 100 groups is 17000 people, such a group of forces want to do.

Im marketing the key is long time precipitation and accumulation of customers, the most important or starting point from the customer needs to consider, do not just think how to earn customers money, see what they need, we can give them what. Because is the real-time chat, therefore must have the skill in the communication aspect, does not let the customer have the aversion, like this may lose a large number of customers, the referral and the turn negative propaganda is very formidable.

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Tips: This article by the Qing-Lan culture media in Jilin Province Changchun Network Marketing planning director Wang He original, reproduced please specify the source, thank you to read this article.