Wang Guangwei: Marketing needs war thinking

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

The mall is a battlefield this sentence many people are saying, but really understand people but not a few. Think about it if the mall is really a battlefield. Then, our aim is only one, is the interest.

How do you get the best benefit?

Very simple, you have to have quality assurance products, good sales channels, hire a very good sales Director, Marketing Director, set up sales department, marketing Department, Finance Department, law department, Production department, purchasing department, hire the sales staff for our sale, promotional staff, distributors of our products, good advertising, various promotional methods, Sales promotions and consumers who buy our products and exchange money from consumers ' pockets.

Now we're going to use the war to read the words,

Quality Assurance products are our "guns, Guns."

Good sales channels are our "battlefield".

Sales Director, Marketing Director is our "will, handsome."

The sales department is our "troops".

The marketing department is our "command".

The Finance department is our "Quartermaster Department".

The Ministry of Legal Affairs is our "Military court".

Production department is our "Arsenal".

We sell the sales staff, promotional staff is our "soldiers."

Distributor of our products is our "allied".

Good advertising is the guidance of public opinion.

All kinds of promotional methods and sales means is our "strategic tactics."

Consumers who buy our products are our captives.

The money in the pockets of consumers is our trophy.

Wait, are we ignoring something? Yes, that's a competitor.

Our rivals are our "enemies" because they are also trying to capture our positions, dismantle our allies, and try to capture as many of our captives as possible and loot.

So now, who are we pointing fingers at? Yes, that's the competitor. So we should point the finger at the competitor!