Watching network marketing through "otaku"

First of all explain what is curtilage people. The term "otaku" originated in Japan, originally referring to those who love animation, comics and games, and so on, and are now widely used and tend to neuter, which also has to be described as "curtilage" and proud people. The meaning of "otaku" has a tendency to broaden and apply to the interest in culture and even describe the people with deep attainments in the professional field. At present, this vocabulary has been more generalized, refers to stay at home, rely on the network of all people.

Nowadays, most college students are in this state: "Graduation is unemployment". They choose to avoid the crowd, stay at home, become standard curtilage people. This is what is now often said of freelancers (SOHO). They are tired of the nine-to-five days, but they can still make money, and many people make more money than office workers.

Know what is curtilage people, then you have to know how to live the curtilage. Curtilage the survival of a necessary condition, is to have network and telephone, and live around to have to send meals to the restaurant, as well as small supermarkets door-to-door. House people have a few days or even dozens of days the gate is not out of two, wearing pajamas, do not have to brush their hair, it is a bit of a house shape. Daily necessities rely on the network to buy, soya-bean milk, books and magazines, clothes, towels, and even pet food, underwear are through the Network Express, Alipay, bank cards, MSN, QQ, blog, forum, network games are the most filling people's lives!

Network Marketing has been a diversified way of marketing, can fully combine this kaleidoscope. Create a new marketing concept: home matching. Most otaku now rely on the network and telephone, far more than the outside of the physical stores. The convenience of the network shopping lets more and more otaku curtilage the female to leave the house. Now the mall you no matter how fashionable, you are not comparable to the network, the Internet has anything to sell. And you can't do it at the mall. This is the home in the eyes of the network charm, which for the formation of "home with" inadvertently laid a solid foundation.

Browse the Taobao news that supports curtilage People's survival, we obtain such information: from the birth of Taobao in 2003, Creative introduction of third-party payment Tools, "Alipay", to the 2004 shopping chat tools "Taobao Wang Wang" on-line, 2006 "Alipay" upgrade, the introduction of "full payment" system, a combination of a beat, The introduction of a new platform-type business, and then to the 2007 water Network marketing, for China's e-commerce to find a new model of profitability, Taobao Mall in March 2008, the new platform-type upgrade release. Jack Ma, Chairman and chief executive of Alibaba's board of directors, in March 2008, gave a speech at Alibaba's internet forum: "Taobao trading volume exceeds Wal-Mart globally in 10 years." "It is reported that Taobao 2007-year turnover of 43.3 billion yuan, Wal-Mart global retail sales for 3." 5 trillion yuan. Ma Yun said: "Taobao 2008 to break through 100 billion yuan, become China's largest retail industry, 10 years hope to surpass Wal-Mart global." ”

Taobao is equivalent to a large ultra, home appliances stores, cosmetics stores, clothing stores, small department stores ...

Attract them to buy, they need to study their consumption habits, personal preferences, life and rest characteristics, grade characteristics, time stamp ... Here we come up with a new concept-home marketing. Maozhong Marketing planning agency after research found that, want to nuggets otaku, we from the 4P elements to analyze must do the following:

1. Cheap。 In Taobao to buy products, many people think that cheap, from the study of residential people buy behavior found in the research, home people buy products are not random purchase, they usually search related product prices, and ultimately choose low-cost but product quality equal even higher levels of goods, It is consistent with the goal that real-world purchases rely on human mobility to get more counseling. Therefore, inexpensive to curtilage people have a certain appeal. We analyze the current situation of Taobao and future prospects, can also find some clues, Taobao propaganda, inseparable from a demand, that is "cheap." For the brand of Taobao, this appeal first gathered popularity. Taobao's vision is a comprehensive "mall", here will be high-end market, midrange market, low-end market, for the high-end market, Taobao in ensuring product quality at the same time, the price is far below the price of shopping malls, for the low-end market, or even fake market, Taobao also has, Taobao will definitely tell you, Taobao this part of the purchase is fake imitation goods. All in all, she will be a big, complete integrated market. On the basis of a popular "to set up a disorderly return" is not difficult. Price)