Web marketing Terminology that stationmaster should know

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Advertorial (Soft)

One of the ads, that is, paid articles, intentionally designed to image a common article.

Appeals (State of demand)

Emotional appeals/emotional appeal, rational appeals/

ATL (online)

ATL is adjective the line; BTL that below the Line.atl can refer to as advertising; BTL is a means of communication other than other sales. Generally speaking, ATL ads need to buy ads, such as TV, press, outdoor, Cenema, etc. And BTL is usually some sales promo or PR publicity ...

Banner AD (Banner AD)

Ads that appear on the Web page are usually advertised at the top, bottom, or side of the page. Designed to allow users to click for more information, such as viewing minisite or Brandsite.

Big Ideas

Brainstorming (brainstorming)

Brand Loyalty (Brand loyalty)

Brief (Work list/outline)

Campaign (advertising campaign)

Click (hits/clicks)

That is, click Through, users click on the number of online ads, is to evaluate the effectiveness of advertising one of the indicators.

Click Rate (CTR/DOT rate)

namely Click-through Rate, abbreviation Ctr. The ratio of the number of clicks to the number of visits to the Internet ad is clicks/impressions. If the page is accessed 100 times and the ad on the page is clicked 20 times, then Ctr is 20%. CTR is one of the indicators to evaluate the effectiveness of advertising.

Consumer Insights (Consumer insights)

In the field of marketing, you often hear in the project "Consumer Insight", that is, from the understanding of consumer psychology, from the idea of consumers to find advertising appeal or positioning.

CPC (click Cost)

Costs per click, advertising for each user clicks paid; CPC is one of the indicators to evaluate the effectiveness of advertising.

CPM (thousand people cost)

That is, the cost per thousand impression, advertisers for its advertising display 1000 times paid; If a banner advertising unit price is ￥10/CPM, means that every 1000 people see on the receiving ￥10; So analogy, every 10000 people see is ￥100, CPM is one of the indicators to evaluate the effectiveness of advertising.

Creative Pyramid (Creative Pyramid)

Demo (Demo)

Demonstration abbreviation

Digital Marketing (digital marketing)

This word explains that there is absolutely nothing to do with everything, since it is literacy, or perhaps explained: Digital marketing is a practical activity that uses digital media to promote products and services. Digital marketing contains a lot of internet marketing (commonly known as Network Marketing) in the technology and practice, but its scope is broader, but also includes a lot of other media channels, such as: mobile phones, digital outdoor advertising (such as taxi on the touch screen) and so on ... Technology continues to improve, means are constantly increasing ...

Commerce (e-commerce)

Sales of products or services through digital media such as networks. Into:

B2b:business to Business (Enterprise to Enterprise), such as Alibaba;

B2c:business to Custom/consumer (Enterprise to consumer), such as Amazon.com, Excellence;

C2c:custom to Custom/consumer (consumer to consumer), such as ebay, Taobao, Pat.

Three modes.

E-coupons (electronic coupons, including mobile phones and other digital platforms)

A page or electronic file available for printing coupons. Even QR Code.

EDM (Online direct mail/e-mail ads)

Online Direct mail advertising/electronic Direct Mail Advertising

IGA (online games implantation advertisement)

namely In-game advertising. Refers to the embedded commercial advertising in the game. Usually divided into inline, plug-in and independent interactive three kinds. Domestic cool move, NGI, Street, IMG, SPT these are relatively well-known agency.

Im (instant Messaging)

Instant Messenger. Is instant messaging software, commonly used IM has gtalk, QQ, MSN, Skype, ICQ, AIM, Taobao Wang Wang, yahoo Qualcomm, NetEase bubbles and so on ...

Integrated Marketing (Integrated marketing, integrated sales)

The use of a variety of media combinations (we refer to the traditional combination of digital media), more emphasis on the demand for more advertising, pay attention to different types of consumer needs, all-round, three-dimensional marketing methods.

Interactive marketing/advertising (interactive marketing/advertising)

Interactive advertising, a form of advertising that uses interactive media such as the Internet, IPTV, WAP, SMS, and kiosk terminals to promote or influence consumer purchases online or offline.

Internet Marketing (internet Marketing/Internet Marketing)

Network Marketing, often we call it ' interactive marketing ' or ' online marketing ' or even ' digital marketing ' (mainly because of the current dominance of the Internet in digital marketing), linking the creative and technical aspects of the Internet, including design, development, advertising and sales. and the network marketing method relies on the present technology the rapid renewal also always in the innovation.

Network Marketing is the use of "network" the medium to cultivate and promote the process, not simply to say "build a website" or "promote a website", behind the site, is a clear goal of the organization.

Microsite (Micro website)

Micro Web sites are designed to meet individual goals, have a separate URL (or a consistent resource addressable URL) as its homepage. Generally speaking, micro-websites are designed to promote a specific part or brand of a larger corporate website.

Minisite (mini website)

Minisite focus on a narrow object, or sometimes a small part of a large site, similar terms have microsit and sitelet. The relevant terminology is a lot ...

Online Marketing (online marketing)

Online marketing, and the Internet marketing basic concept. Different names.

Page View (Browse volume/visit volume)

Referred to as PV. The total number of times the page was browsed. A user may create more than 10 or more PV, the user is calculated once every refresh (so now the false brush PV site many); is one of the most commonly used calculation methods to judge website traffic, and it is also one of the important indexes to reflect the popularity of a website. There are two other important indicators:

UV (Independent visitor): that is, the unique visitor/user, access to your website a computer client for a visitor, 00:00-24:00 the same client is only counted once.

IP (independent IP): that is, the Internet Kyoto, refers to the number of independent IP. The same IP address within the 00:00-24:00 is computed once.

Rich Media

Rich media refers to an application that takes all the most advanced technologies appropriate to convey advertisers ' information and even interact with users. Currently through 2D or 3D of Flash, video, Audio, Java and other technologies generated by the network advertising forms than the previous GIF banner, information load capacity, performance rich, diverse forms!

SEO (Search engine Optimization)

Search Engine Optimization. By summing up the search engine ranking rules to optimize the site, so that your site in various search engines (such as Baidu, Google) rankings improve, let search engines to bring you customers!

SEM (search engine marketing)

Search Engine Marketing. SEM is the enterprise use search engine to carry out network marketing and promotion. Search Engine ranking marketing is a very useful network marketing approach, take Google, the daily search in Google up to hundreds of millions of people. If your site can rank first or first in the search results, think about how much business it will bring you.

Spam (spam)

You don't want to get emails (spam), websites, forums, blog messages, even IM messages, etc. can be called spam!

RSS (News aggregation technology)

Real Simple Syndication, news aggregation technology.

RSS Reader (RSS reader/subscriber)

An application that typically has web versions (such as Google Reader, Xianguo, Zhuaxia), and clients (such as Zhou Botong), for subscribing to and detecting RSS feeds (also called seeds) for subscriptions.

Slogan (slogans/slogans)

Storyboard (story edition)

stickiness (Sticky)

A website on the user's attractiveness of the standard, that is, a certain period of time, the user's return visits. The more times the more viscous the higher.

Strategy (strategy/strategy)

Streaming (streaming media)

Online access to communication channels, such as video and audio. can be saved in advance can be accessed clips, or can be used streaming technology of real-time information sources, such as webcasts!

Target audience (destination audience)

Abbreviation TA, presumably speaking is the object of advertising.

URL (Uniform Resource location, URL)

Uniform Resource Locator. The only identifiable address of a page (file) on the web. Simple can be understood as "url".

Widgets (Widgets/gadgets/windows/plugins/gadgets/small toys ...) I can't think of a suitable explanation for that.

A small application with a graphical interface that can accomplish highly targeted and specific tasks. Through software such as Apple's dashboard or Yahoo! Widgets engine) is integrated into a Web page or running on a computer's desktop.