Web Marketing Rookie Guide (first month 1)

Original post: The Noob Guide to Online Marketing (with Giant infographic)

Translator: Fenain Snow

Six-month marketing action plan

The first month: Build your network Marketing stage

The first step is to build your network marketing battlefield. Sign up for a variety of accounts and establish your brand style (always have a good idea before you start complaining that the style isn't right for your brand). This may be the busiest one months of your entire plan of action, but it has to be. Take out your passion and enthusiasm and start to do the work quickly. The quicker you build the marketing infrastructure, the quicker you can start marketing--that's not why you're looking at the rookie guide.

The Translator note: One day earlier, day after day, less day, do not take "this is our next 3-5 years of planning" as an excuse, time has passed.

[Social Media Marketing]

1. Announce your brand name

To avoid your brand name being taken up by others, you must open the brand name account early on in the important social media, as soon as possible. Here's a checklist for you to check, do not hesitate, and act today:

twitter.com/Your brand name youtube.com/your brand name flickr.com/your brand name (used to store your photos, information maps, and is valuable in the natural rankings of the image search) linkedin/ Your brand name (and this is a larger business network than you are) facebook.com/your brand name

Rookie point of view: Facebook and other difficulties, you have to complete a number of other steps to get a certified brand URL, detailed content in chapters 30 and 32 described.

[Social Media Marketing]

2. Configure your Twitter account

Landing Page Tip: Create a branded Twitter account:
The Twitter homepage itself is an important social media landing page, so you have to pay attention to small details to maximize the conversion effect. For example, the design of a brand background, add information containing the search keyword brand information, choose a suitable avatar, and most importantly, must have a link to the brand site.

Design the brand's Twitter background image: The new version of Twitter, the main page is wider than ever (you may have noticed that a lot of background images will be covered and look silly). So the main left part of the background, the part of the brand area, must be thinner. If the screen resolution is 1280 pixels, you must show that the left side of the core content of the brand and information is limited to about 108 pixels. For more details on this, you can see this blog post.

If your background space is a little bit larger (custom tuned), you can adjust the left to 200 pixels and learn shopify--notice how they align the top green gray stripes with the style of Twitter itself.

Translator Note: The new version of Twitter is really different before and after the login, such as Zappos before and after login. However, Sina Weibo and Tencent Weibo are not so advanced, do not consider this issue. The main content of both the layout is 800px, if the resolution is 1280px, both sides can empty out 230px around.

Shopify also performed well in building social trust, as long as the Shopify platform was used to see his green logo.

Edit brand Information: Describe the core value of the brand in your account profile, and add a link to the brand's official website. You'll also need to add some search keywords to your description to help people find you right after searching Twitter.

The label of Sina Weibo is worth pondering.

Use a picture or logo as your avatar? The question of how to use the company logo in Twitter's avatar depends on how many people in the company use this account to speak. If you are the only person to use this account, you can find a picture of yourself, paste a small company logo on the line. But if you are sharing this "chief posting tube" account with other people, it's best to use the company's official logo. When multiple people share an account, in order to locate this push is who hair, the typical practice is to push the end of the addition of initials, such as I (Oli Gardner) will use ^og to express.

Translator Note: "^ abbreviation" format is rarely seen in Chinese push, you can refer to Bing's official Twitter.

I used to use the company's official logo as my avatar, but in order to highlight my personal style (especially in the area of landing page optimization), I tried to mix the photos with the logo to get the following effect. What do you think of the effect?

Rookie point of view: No one will trust an account that uses Twitter's default "Duck egg" avatar. Change it right away. You don't need to be perfect, just make sure you put your logo and photos on the first day.

[Social Media Marketing]

3. What to say: form a conversational style

The best way to do this is to create content in your blog so that you can initiate a conversation on Twitter, or at least one thing to say and forward. Here are three main conversational styles. The choice is how you position yourself in this field and how often you want to push it.

Creator: Share original content, the goal is to become an opinion leader. Followers: "Attention" is defined in the social realm as "an act of synchronizing and parsing information in order to have a complete record of a concept" (Jamie Beckland). To add points to your "focus" strategy, and to stand out in the same category, you can use feedly.com or Google Reader to subscribe to a wide range of related content, pick a good share, and attach unique comments to help people measure the value of what you share. Gossip person: In most cases simply participate in the conversation. I personally think this is a very old-fashioned push, just like you always talk about what you eat for breakfast. Unless you are a celebrity yourself, you can hardly succeed in this way. Even celebrities, you still need to publish some exclusive content to attract people.

Rookie pilot: "Leave some space to push breathing." At the end of each push to set aside 20 or so characters, so that others in the push at the same time do not need because the text is too long, and the brain to shorten the original. (The push usually takes the form of "rt@ name")

Translator's note: The translator tested, Sina Weibo forwarding, comments unrestricted. The Chinese microblogging circle can ignore this one.

What is your conversational style? What style do you like to focus on? What kind of content are you interested in? You can't fake it, knowledgeable, but before you start promoting your own and your company's brand, knowing these things can really help you identify your marketing goals. In the first day of implementing the action plan, the last thing you need to do is to push it naturally.

As they say, "Reliability is kingly".

Translator's note: Translators don't know who said it.

Translator Note: The negative example @ Alipay fast payment. There's no need to say the opposite. Playing microblogging and marketing is different, a brand will take out the appearance of the brand; Sina so many stars Weibo, the market has always seen it. Sometimes you have to think about why other people are willing to follow you, and what you follow a bunch of V do, and they won't help you forward. Even if you don't understand, at least, get rid of the numbers on the URL.

A source of http://blog.sina.com.cn/s/blog_586631940100pely.html