Web site of the similarity in the page

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A lot of webmaster in a certain period of time will be entangled in the amount of their site is not to go. The similarity of a website internal page determines your Web page to let search engine content not easy to collect. Webmaster now use a lot of PHP and ASP program to do the site, some use the whole station template, and some of the entire column used a template, these will inevitably lead to our web page has a lot of the same place. According to our search engine of the principle of understanding, if a site too many duplicate pages will inevitably lead to the station's collection of lower keyword rankings, that is, we often say the right to drop. What is it that causes the similarity of our web pages to be very high?

First, the head section. In my study of SEO this period of time, I found that many webmaster in the list page and content page using a unified keyword and keyword description. This accounts for 10% of the similarity of the Web page. Then we continue to analyze.

Second, the Navigation bar and sidebar section. Yes, when we flow a lot of web sites in the content page, it is true that the entire station content page is the same navigation bar, some of the side of the recommended articles or products are the same. This also accounts for 10% of the similarity of the Web page.

Third, the bottom of the page. I think I said here, we should be very clear, some sites using the whole station foot.html template, is not the whole station is the bottom of the same friendship links, the same record information, the same company name. This occupies the 5%~10% of the similarity of the webpage.

Through the above analysis, we can know that even if we do not add content, the new page will be similar to the previous page 25%~30%. Just imagine, we update and the previous similar articles, search engines will also be included? Even if we now update the content and the previous similarity is 50%, then the entire Web page's similarity reached the 75%~80% of such a height. Why when we update this kind of article, the search engine soon included, but the entire site is included or remain intact. For example, I updated 5 articles in the same day, the search engine included 5, the total site is 1000, in accordance with the theory of our next day's collection of 1005, but through the site command a check, is still 1000 included. Later, through the analysis, we found that the current update of the article's Web page and the previous articles included in the page of the similarity between them reached 90%, search engine included our updated article, filtered out the previous article page. Maybe the search engine feels that the new updates are more valuable than they were before, so they chose the new one.

Here we have a problem, why some reprinted articles can also be indexed by the search engine? A large part of the reason is that the article in this site has never appeared, plus the article in the Internet reproduced less, and finally the article and similar articles of low similarity. The above search engine research is mainly Baidu, if a Web page similarity to do 30%, then your site in the collection will increase 1.5-twice times. For search and Google and Sogou, the effect will be more obvious.

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