Web2.0 by window changing counter Dell Weibo marketing guide Thinking

CNET Technology Information Network March 9 review article (text/Liangqing): When many companies also put blogs, micro-blog as a window of corporate branding, Dell has already turned this window into a profitable "counter."　　Recently, CNET Science and technology Information Network from Dell learned that its micro-blog marketing revenue has exceeded 7 million U.S. dollars.　　Dell can be said to be one of the early internet marketing companies, its previous adherence to the direct sales model from the online approach (dell.com) and the phone began.　　Now, and with the rapid development of the Internet, the Internet marketing model has undergone great changes, can be said that Dell has led the IT industry to a large extent the trend of internet marketing.　　Not only on the official website dell.com sales products, but also actively in the sales model to introduce Web2.0 factors. CNET technology Information Network has been following Dell's internet marketing layout in China since 2006.　　Dell's Corporate Blog Direct2dell (http://www.direct2dell.com) was launched in July 2006. "Corporate blogs are a good platform for Dell to interact with customers, partners, technical experts, and the media," Zhang Yinying, Dell's China PR director, told CNET Technology information Network in September 2006. Dell Direct2dell does not exclude the introduction of the Chinese version. "During the visit of Dell Chairman and CEO Michael Dell in March 2007, Dell opened the Direct2dell Chinese version (Dell through Train, Http://www.direct2dell.com/chinese)."　　In May of the same year, Dell Direct2dell opened the Spanish version, and in September, Direct2dell opened the Norwegian language version.　　At the same time as the corporate blog, Dell began to gradually focus on the increasingly hot micro-blog.　　As of now, Dell has more than 1.5 million followers on Twitter account @delloutlet, and Weibo-related marketing revenue has surpassed 7 million dollars. At the time of the rise of micro-blogging in the country, Dell also carried out a series of promotional activities.　　In early 2010, Dell official Weibo "@ Dell China" on Sina Weibo (http://t.sina.com.cn) appeared, after a period of trial run, officially launched on March 7. "As Dell, one of the world's leading business people, we have a natural strategic decision: China will be another frontier for Dell to communicate through social media and users after the United States," said Tony, general manager of direct sales at Dell's consumer division in Greater China. "A few days into the opening, Dell Weibo has more than 5,200 fans." Dell is actively interacting with fans, and has launched an award-winning quiz In addition to some Dell-related news。 Now, as Internet users explode, companies are increasingly focusing on internet marketing. Internet marketing, like Intel, Microsoft, Cisco and IBM, is also highly valued, but the forms may be slightly different.　　After all, Dell has biased products, such as laptops, mobile phones and so on, can be very good through the Internet to interact with users, to attract their attention.　　And some enterprise-level manufacturers are mentioned in the previous paragraph of several manufacturers, their products in favor of enterprise-level, commercial market, but the use of the Internet can also reach the promotion of brand and achieve the purpose of marketing, the key to see how to layout. Weibo is a successor to the Web2.0 era, but its influence has far surpassed its big Brother-blog. As early as a few years ago, many enterprises have opened a corporate blog, as a window of corporate propaganda. But blogs also need to be run, not just to post official news.　　How to interact with fans (users) and stick them is a new topic.　　In many cases, blogs and microblogs have become the official channel for businesses, and internet users are very willing to use the Internet to get corporate voices. There are even a lot of vendors that blog and Weibo as an extension of customer service.　　This largely saves on service costs. Dell in the blog, microblogging and other Internet new forms of marketing, to other manufacturers in the industry to make a good example. Some manufacturers even now have no official blog, let alone Weibo. I'm afraid the interior has not yet begun to study this new thing.　　It can be seen from here that many manufacturers simply do not value the Internet. The internet world is changing, if the current does not keep up with the trend, is bound to be outdated, and even eliminated.