WEB2.0 Times Enterprise Weibo marketing beware of four "mined areas"

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2011 is the rapid growth of micro-blog year, China Weibo users have exceeded 300 million. From the user growth scale and other data, China Weibo user training has entered a mature stage. June 2011, Sina launched the beta version of micro-blog Enterprise version, the same year in August, Tencent Weibo Enterprise version of "Micro-space" officially online. Weibo has become the new trend of enterprise marketing, as of last November, Tencent Weibo 300 million users have more than 20,000 users in the enterprise identity.

Times have changed, based on mobile internet microblogging SNS has completely changed the relationship between enterprises and consumers, previously because the information is relatively closed, to benefit from this isolation, enterprises can create their own reputation, the establishment of a "brand mask", and now Weibo on a "second" calculation of the complaint can tear this mask.

Although more and more enterprises have realized the huge potential value of micro-blog, the trend of enterprise micro-marketing, but enterprise microblogging marketing should be wary of mistakenly into the minefield, hurt itself.

Lei area one: blindly follow the bandwagon, Micro bo is "Snake balm"?

Weibo is really magical, but it's definitely not a panacea. Do not because see everyone began to use Micro Bo marketing, immediately risked their own, put into it, and finally do not have the law, loss of confidence. The world does not have the best business marketing methods, only the most suitable for the enterprise itself. Whether the potential target customers in the company have a certain number of micro-blog, they are active in micro-blog focused on what, what is needed to find the relationship between enterprises and users, these are required to investigate the enterprise ahead.

Lei Area II: Not planned to implement, the brand image is difficult to unify

Many companies are hiring just graduated college students to be responsible for micro-blog, due to lack of micro-blogging operations training, in micro-blogging communication is easy to produce tones of the common problems of low age. For micro-blog marketing is not integrated planning, to find a person responsible for micro-blog, let him to do a plan, the implementation of a period of time, may change the shift, leave and replace a person to do, the middle may be stopped for a long time. Corporate microblogging seems to suffer from "schizophrenia", daily updates and responses to the tone is not uniform, customer experience is very poor.

Thunder Area Three: Ignore content itself, infatuated with the growth of the number of fans

So far how many enterprises still will be the number of fans as a test microblogging marketing only indicators, from the microblogging letters to sell zombie powder active degree can be imagined. Vanity is understandable, many business owners themselves have bought tens of thousands of fans, but if unable to discover the value of fans for the enterprise itself is meaningless.

Microblogging marketing, like other online marketing methods, remains the king of content. Enterprises for micro-BO must have content planning and design: what content, target population analysis, to achieve the effect and promotion of the purpose must have a clear direction, so as to help micro-blog maintenance personnel implementation, the most obvious manifestation of the form is "#XX #" series of labels.

Lei Area IV: Enterprise Micro-blogging operations not as easy as I thought

Enterprise Weibo marketing is definitely not a low threshold, low-cost marketing methods. It seems to be a portrait, name, background, etc., 140 words per day, the content can be carried out. But it is actually seemingly simple, in fact, the most difficult marketing methods, need to have a wide range of operational capabilities, advertising, marketing, Crisis PR are involved, 140 words of micro-blog case comparable to a soft text, both fun and interesting, but also let users think profitable, so interested in participating in the comments or forwarding.

Can look at the current do better business microblogging marketing, is the basic team operation, is definitely not open a micro-blog every day content is Weibo marketing.

Enterprise microblogging marketing is a long-term, not a day of work, immediate. In the early days without active fans, you send the content of no one to respond, how to talk about the interaction, what value. Therefore, how to increase the real active fans, continuously provide valuable microblogging information, reasonable and effective interaction with the user, how to evaluate the Enterprise Micro-blog marketing results are the enterprise micro-blogging operations need to consider the content.

Although Micro Bo's own enterprise microblogging products are still groping, in product display and interaction is not yet differentiated, how to target micro-blog users accurate marketing ideas are not clear. But enterprises to carry out microblogging marketing has become inevitable, more in-depth understanding and understanding of the characteristics of micro-bo marketing, beware of misunderstandings and blind spots, 2012 enterprise microblogging marketing will usher in more challenges and surprises!

Original Starting Address: http://www.isongxia.com/microblogging-minefield.html