Webmaster talking about: The road of the development of the navigation website

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Since 04 Baidu 50 million acquisition hao123, many stationmaster envy this trade, have many stationmaster to raise objection, so simple page why sell so much money? Perhaps from that time, the site navigation is really the majority of webmaster concerns, more and more navigation stations like rain after spring bamboo began to develop on the Internet, growth , now the development of the navigation station is not hao123 development of the era, below I say now how the navigation station is how to develop and how to make money. Some people said that the navigation station tells the search engine keyword to bring the traffic, will die. This sentence is very right, the update of the navigation station is very slow, and the search engine included very few, so the navigation station rely on search engine to promote this side does not work, then how to develop it? Listen to me slowly.

First, the software integration installation is set as the homepage

A lot of people used the D version of the system CD, right? When you install the finished, open IE will find automatic access to the navigation station, many people feel that the navigation station is not bad, it is preserved, there are some small software, there are also in the installation process to be prompted whether the XX URL station as the main page. This is a square test, and the effect is very good.

Second, download plugin set as homepage

Many friends have encountered such a thing, to download the site download software, download run found that can not run the installation, this may be the wrong download address and the wrong download the plugin, at this time the homepage has been locked.

Third, broiler installation set as homepage

Many users have a lot of machine loopholes, there is no password set, if this is likely to be scanned on the network to become a chicken, now a lot of installation is installed in the broiler, there is a special looking for broiler, there is a special responsibility for packaging upload installation, now this line of development is very rapid, has reached the point of demand for installation quantity.

In short, it is to let the user computer automatically set as the homepage, and most of the plug-ins have no way to change back, to change back unless the system. But the harm of Plug-ins limited to this, a lot of people slowly accustomed to, so that only the plug-in to lock IE is the industry collectively referred to as "green bag." Let me explain in detail how these three methods work.

First, the software integration of the installation method of high technical content, many navigation stations are looking at the dust, because the plug-in to rely on the software to run, so this method is only a few of the navigation station, such as the previous tomato garden, and now the Rain forest wind.

The second, the download plug-in set as the home page, this method of quality is the best, general navigation AdSense and download stationmaster has a monthly way of cooperation, this method of higher cost, General day IP 1w Download station, monthly advertising around 1000 per month. There is also the production of Temptation page to cooperate with the Advertising Alliance, the General Advertising Alliance will be the way to spread the window, but this method many alliances are not answered, Temptation page to use the United States space, the domestic check is very strict. In spite of the trouble, this method spreads the best quality.

Third, buy installation, broiler installed as the home page, this approach is generally to accept the installation volume, the current market is about 5 points, and in short supply, many people have no money to find the installation of people, and this method of quality is not good, according to my several navigation station test, put 5W installation, three days after only 2 W, We can think about, the loophole so many machines will be how many people when the broiler, installed a few plug-ins after the computer had to reload the system.

Say so much now to talk about Plug-ins. Plug-ins now have a lot of online, with Baidu search on a large pile, but also provide lifelong technical support for the killing, ranging from 200-1000. Plug-ins can be almost all the day-to-day anti-virus software, according to my experiment General plug-in size in 50-80k about, the system does not kill is easy, but over NOD32 more trouble, there are many times in the DLL, the signature is not able to modify the signature, had to export the DLL, over nod and lead in, more trouble. Domestic rising, Jinshan, Jiangmin is very easy to kill, this also can explain the domestic and foreign technology still has a certain gap.

Above said so much preparation work, each work to rely on the RMB, below to tell you how the navigation station how to make money.

1, the sale of advertising bit:

Navigation station ads are very valuable, the general use of the form of a monthly subscription, the general user relies on Alexa rankings to judge the quality of the navigation station, so many navigation stations are brush the world rankings, and some brush into the 1W, an advertising position to sell to 3000 one months is not a problem.

2, Baidu Search:

Navigation Station Search money is also very considerable, specifically did not test the specific data, but I have a small station, 1W IP one day can earn more than 50, but not long ago was K, in this BS Baidu no reason K behavior. Below to want to advertise in the navigation station webmaster friends Some suggestions to prevent being fooled, put the advertising costs not only can not earn back, but also the flow is the brush to, resulting in the account by K, do not lose.

1, view the navigation station negative information, general navigation station lock home too much words, in Baidu, Qihoo or rising of the question and answer system will have questions, ask is XXX website lock homepage, how to change back and so on. The more negative information there is, the more it proves the quality of the navigation station.

2, view statistics, analysis of the antecedents, many navigation stations do not provide statistical view, but we still have to look at, analysis of the antecedents, to see where it came from, if it is brushed, we will be exposed at a glance.

3, to view the domain name registration information, PR, outside the chain and so on, although this is not important, but it can prove that the navigation station on the line for how long, if the PR value of higher will bring the site better outside the chain, of course, the higher the PR is better.

4, after advertising, tracking IP, viewing user behavior. General statistical systems provide IP tracking functions, more analysis of user behavior, to avoid the flow of brush, resulting in k phenomenon.

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