Website content Network Marketing key

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The average Netizen uses the search engine 6.1 times per day (this is also the IRIS 2005 year statistic data), CNNIC July 2007 statistics, the Chinese netizen number 162 million, the search engine usage rate is 74.8%. It is obvious that the potential customers of an enterprise rely on search engines to find information almost every day.

A search engine is a user who needs to find information for a service and not to serve the enterprise, and the use of search engine users are not directly to find your corporate information and your enterprise products, they are looking for to solve their own problem information, your corporate website above the company's introduction, Product introduction, contact information, manager speech ... What is the use of the search engine users do not care about your information. For instance:

If there is a shoe store owner is going to enter a batch of goods, mainly for sale to the elderly in the community, if a site introduced the elderly wear what kind of shoes for health, old wear what shoes suitable, what shoes suitable for the elderly at home, what shoes for the elderly to wear out, There is no doubt that your articles capture the owner's heart, and he is likely to get a purchase from your shoe factory.

An enterprise website should not just introduce your product, should not just introduce your chairman, should stand in your customer's position, see what kind of help information they need, and satisfy him to win the customer. If you have a lot of good content, these content around your business industry, around your products, and effectively help users solve their problems, then your enterprise to establish a brand, won the trust of users, and you also won the search engine's favor, this is a website content for network marketing for the importance. Only do the content of the website, the enterprise website can really bring the network effect.

Do a good job of Web site content is equal to do search engine optimization, will be in search engine results to get a better natural ranking, so that the number of corporate web site visits to increase, so as to bring more customers. The current network on the rise of search engine optimization services, information promotion, competitive advertising and a series of network services, summed up to do the site content is the most important thing, not only for the enterprise to save a lot of promotion, advertising costs, but also for enterprises to bring more customers. However, as a small and medium-sized enterprises, how to do a good job site content is a difficult thing, the hiring of professional staff costs, management costs to increase, so this is also the studio proposed "outsourcing" by a third party to provide web site content hosting services. about what is the website content hosting service, has already had the article description in the Ann Forum, here no longer repeats. Then the content of the site "outsourcing" for enterprises to solve those problems?

Proactively Update site content

Previously mentioned site hosting, refers to the trustee for the corporate web site updates corporate news, recruitment, such as the revelation of the Web page, once the enterprise has no such need to release information, then the site is still in a sleep state. This on the corporate web site in the search engine rankings have no effect, naturally will not get more customers, Ann Studio proposed by the site content hosting service is the active, active for the enterprise Web site rich content, rather than passively waiting for the company's notice to update the content of the site, Truly effective content managers should be able to create value for the enterprise, from the website optimization, search engine optimization perspective to manage the site content of enterprise customers, real enterprises to bring effective customers.

Put aside SEO, start with content

For small and medium-sized enterprises, they do not have professional personnel to operate the SEO, enterprises still have to rely on third-party SEO service providers to do, and SEO providers are generally based on a ranking for the purpose, rather than really from the content of the site, may use the hand to buy the connection, Qun software to achieve the results of a search engine rankings, and these tools and effects should not be business owners need. Ann Studio that SEO services should be grouped within the scope of the site content hosting service, because only really stand to the enterprise customer's angle, completes the website content is the eternal truth, otherwise the SEO market can only be more and more disorderly, but the business owner can only be "smashed" the money, does not receive the effect.

The cost of a good website content

Enterprises to do site content management, at least need to be proficient in the following technical personnel: Website optimization, website management, information dissemination, information collection, there may be a need for web production, programming and other related technology personnel. Business owners can calculate their own accounts, technician wages and regardless, in the human resources management costs more out of a lot. So the studio recommends that small and medium-sized enterprises should consider the content management of the site entrusted to the third party to complete, less investment, large profits.