Website content Promotion strategy (serial six)

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The website content is not only the life source of the large-scale website, to the Enterprise website Network Marketing effect equally is vital. The transmission of information to potential users through any channel needs to be built on the basis of having sufficient information sources, the effective information source needs to adapt to the characteristics of information transmission channels, so as to ensure the effectiveness of information transmission. The internet gives every enterprise, everyone the right to release information freely, how to effectively use this power for network marketing services, it is entirely dependent on the individual's knowledge background and willingness.

Although the content of corporate websites is far less abundant than that of news and information classes, most corporate websites have a higher average number of pages than content-oriented websites. At first glance may be a bit inconsistent with the subjective feeling, in fact, after careful analysis found that this phenomenon is very normal, for network marketing is also very valuable. When a user arrives at an enterprise website, they need to get more valuable information from it, and come to a news or other content class site, usually just to see some of the latest content that interests them. In addition to the differences in the number of page views, corporate Web sites and content site users also have an obvious feature is that users repeat access to an enterprise site is far less than the news information class site. In other words, corporate web site for users to repeat the appeal is relatively small, in order to seize the user limited access opportunities for corporate sites, should be in the content of the great effort.

Web Access to content, can be divided into original content and external resource content. Original content refers to their own creation and is the first site is the site, with professionalism, and more welcome to the original article will be other industry sites reproduced, which is also helpful to search engines included in the site. External resources content, Shengjeibao think there is a special website editor to collect and business products and services related articles, collected content to be quite clear, more conducive to site visitors to obtain valuable content. Whether the original content or external resource content, should be combined with the site, through the search engine to bring more valuable visitors. Practice proves that the content of the content of high relevance to the site, its value is higher, for Baidu, whether the original content or external resources content, bring the user value is relatively higher than Google, Baidu to original or reprinted content are equally attached importance, and Google more attention to copyright issues, So the original content in the Google search engine will have a good performance. Shengjeibao Suggestion: If the enterprise has the ability, encourages to publish the original article more, this to the enterprise's popularity and the professional degree will be improved. External resource content can be obtained from industry website, industry famous blog, industry leading website, the content quality of this kind of website is good, more easy to receive attention.

Author: Wu Yujie (Focus on website construction (web design) and promotion, marketing relationship research and practice)

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