Website Designer talking about the main points of marketing-oriented website design

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When you design this website, you can say that you are basically a small white flower in this industry, in order to do a lot of their own preparation work, first many times to visit the customer, to the customer for flowers wholesale industry status, market, markets, audiences, as well as a variety of flower marketing model and so on. Then saw a lot of the same industry existing websites, look at the current Internet in this industry a marketing model, analysis of their common point, looking for a breakthrough. The preliminary preparation work probably did a week's time, a week later actually started the website the design. Now present in front of everyone is already a form and start to operate a website. Oh, for me is a good case was born;

Of course, this is also a few times to set the manuscript. The process is simply: Register-login-Buy-cart-confirm order-pay. But around such a pattern we can not stop the user's point of view to consider. What I want to say is, standing on the technical level, an E-commerce site is worth us to study is the user experience. Just a registration is very learned, it seems that I have a theme in the days to write articles.

Still that sentence, my things will not be too fancy, but absolutely practical.

Look at the screenshot now, for a website, no matter what the appearance of the site, the first screen (that is, the head of the site area) is the most important. This part depends on whether the user has visited your site and then let him have the desire to understand, to see. First of all, why do I have to use such a normal style, may be a lot of people ask, flowers you do not use a softer color, such as light yellow, green, champagne and so on, in the art of doing, chic point. I personally understand that, we design a website, first of all, do not use the type of product to set the site's style and base color, you should first to locate the operation of the network background is what kind of. Although the product is a flower, but the background of the site is a professional service team operation of the Enterprise, is the operation of the company, there is protection, speaking of integrity and security. With this positioning, you can clearly understand what to do next, and then I'll talk about how I went on after I learned the above positioning.

First, who are we and what do we do?

This needless to say, must first consider, if a user clicks into your site, the first time can not feedback to him what this site is doing, then this site no matter how to do it backwards is a failure. It may be said that this is not simple, the first screen with a point of design elements of flowers, the title of the site to do a prominent point does not go. Yes, it does. But the flower this industry actually can cause two misunderstanding to the designer, first: Flower retail, second: Flower wholesale. Although both are flowers, the concept is far from the same. How can let the user first see this flower net to know is a flower wholesale website, not a do flower retail?

In fact, it is very simple, we can find some dedicated to do flower Retail site to see, most of the design of the color is particularly bright, exaggerated layout, flowers more elements, strong artistic atmosphere, are used to speak with pictures.

Then we now reverse, in the color contrast we should be sharp, color not more than three kinds, at the same time to consider he is the enterprise operation, should be stable some.

Then, consider the layout, said before, do Flower Retail site layout is more exaggerated, there will be a large number of pictures to foil the theme of the site and image display. Then we should now from the user's point of view, the layout to do a bit of Zheng, and then layout for the user to do, enhance the page friendliness, and to actively guide users to find their own things, rather than let users find what they want. Thus at the same time can let the user in the process of guidance, clearly know that we are doing flowers wholesale. Again we must not use too many flowers design elements, in the right place can be dotted, the art of convergence, to increase the affinity of the page. So I can be very good to present to the user, we are doing flowers wholesale, we have a professional service team, we are entrepreneurial operation.

Second, what can we do, why do we choose us, where is our advantage?

Speaking here is an E-commerce site is the most important, but also can see a Web site designer of E-commerce site understanding and experience depth. Why do you say that, a designer if only the article in the first said, then the designer is not mature, can only say that in the grasp of the target customer's image display better. But as a designer, especially web designers, we should know, a site is the birth of the meaning of its existence, if you want to say I just want to show the corporate culture, others do not consider. Then having the first requirement is enough. But at present we are facing more is some more practical website, some can bring the benefit to the customer the website, we should have this second skill. All right, cut to the chase.

What can we do, why do we choose us, and where are our strengths?

There may be a question here, "What can we do?" In the first step is not already successfully created, we are doing flowers wholesale it? That's right! The first step we let users understand that we are doing flowers wholesale, so that the user has a concept, then the so-called second step is to let this concept again refinement, refinement to let users know what our business, there is no suitable for you. So what we have in the business, it becomes a user trivial operation of convenient navigation. So this block of business navigation must be placed in a conspicuous, and each page will appear in the place, I chose the top of the navigation. When users visit any page, there is a place in which to emphasize my business. This is a very intuitive manifestation of what we can do. Then the next thing to show to the user, why choose us, our advantage is where. This time to consider is what I often say corporate credibility. Professional and authoritative corporate credibility to enhance the site's sales force. Usually I will use the blank area of the website to fit into some embodiment of enterprise strength, corporate services, corporate advantages of the copy, for example, the lowest price nationwide, quality absolute protection, unrestricted procurement, a sufficient number of goods, fast and punctual logistics, timely and authoritative market information, corporate operation, integrity and security, professional services team, Whole industry chain full service. Place some emphasis on the places where the copywriting is displayed. Truly embodies to the user a kind of both assured and professional company operation service.

Finally combined with the 1th and 2nd we can see that the site we are considering the enterprise itself, while taking into account the user's own psychology and experience (experience aside, user experience I will do an analysis with the next article). Well, the article is too long, the end of the casual.

This article from: http://www.worksam.com Kunming website designer Sam Reprint please famous source