Website content source solution for education and training industry

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In recent years, a lot of education and training industry has gradually moved to the Internet, civil service examination training, English training, chef training, primary school students, middle school student composition training, and so many, want to through the search engine to obtain traffic to drive more students under the line, Many to the education and training industry to optimize the site webmaster do not know what the education and training industry website should do what kind of content, what kind of content is the user most need, in their own industry what kind of content only has a unique difference is their own and peers are not, on these several problems many webmaster are groping in advance, Today also to share a few about the education and training industry website content source solution to the operation method.

The satisfaction of users ' needs

Users for each industry is very important for the education and training industry is particularly important, so the education and training industry's user needs is that we must first to study and meet.

We are going to dig our training target users what needs, so that our site's navigation and the setting of the section from a point of view to set, we have to consider a want to train users to our site what he needs most is what content, If our starting point is not based on the needs of our training target users, even if our navigation and the sections are more complex is not helpful, but will affect users to find truly valuable information.

We put the training target users need most of the content on our website, we can put our product information, price information, etc. in these content to give a proper exposure, rather than directly on the site to place our product or price information, This will allow users to find what he really wants and also make our product and price information a distraction, interfering with the user's search for what's really needed. (pictured)

This civil service exam training site navigation and plate layout is based on user needs set

Navigation settings

If our navigation settings are unreasonable, even if the content is added more to the site and the user is useless

Home several main sections set

The difference value of website content

Here's the difference in content, the main point is that we are relative to the entire industry and other competitors unique content sources, if we have this content resources, we have the advantage of doing content, such as the Civil Service test Site if you have other sites in the industry do not have the same questions or video tutorials, Or if the entire civil service examination of the industry in the test has not yet reached the open for users to download free of charge, if you are the first to do in this respect, then your site will accumulate a lot of target users in the short term, so the difference is mainly reflected in the content of this point.

Shared Value content information (video class, graphic class, document category, audiovisual Class)

There is a big difference between the education and training industry and other industries, many of the target users of the education and training industry have very strong downloading requirements for certain document classes and video types, and users search some long tail words to enter the website, and he wants to watch or download the video or other document resources of the title he searches immediately.

For example: Search "Accounting qualification test" Look at Baidu down box user's search needs have been very obvious, the need for time, examination fees, examination inquiries, test questions, teaching materials, these several major needs, in the content of the time we have to go according to these major needs to start

The user's demand for teaching materials and questions is very obvious, then we should show this on our website, the latest (first and second half of 2013), including calendar years of the true questions and answers to provide users for browsing or downloading, can be the official teaching materials to tell users, At the same time, we can provide our own tutorials to the user a trial listen.

At the same time we can be in the Home Page Layout review Guide and test experience these two plates, review guide We can call our teacher to provide candidates a review of the programmatic knowledge, at the bottom of the article plus our training shift recommendation, has reached the goal of reducing the bounce rate.

Test experience is the lesson of the success of the training industry, the students who have participated in our training finally achieved which qualification certificate of the examination, put in a few cases, further increase the conversion rate.

Summary: The lessons of the training industry in terms of content relative to other industries have some special, but the starting point is from the industry's target users to provide the content they need, some good lessons training site may look more like a data station but the conversion rate is really good, Because they provide the valuable content that the user needs, and the relative guidance to own product. Without considering the user, our content is not good.

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