Website optimization three months of experience and we share

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

After three months or so of the site maintenance and optimization, from the beginning to now in addition to not catch up with the February site revision (also not called the revision, in fact, is the old domain name under the use of a new site just), other web site operation process encountered in the larger problems, I kind of have been through the-------------site sandbox, change the server, bad site outside the chain, the site was hacked by the illegal site of the black link, site changes caused by the collection stagnation and so on! In the middle of the twists and turns in the story, I really do is physically and mentally exhausted Ah, Now finally realized that the site's early planning for the site later on the operation and maintenance of how important significance!!!

Below on this period of time work on the experience to do a summary, to achieve a summary of the work before the harvest and deficiencies, but also for the next work to do a vision and planning purposes.

Start from the stage of taking over the site!

September 18, 2012 officially began to take over this site: China Business Training Network http://www.qgpx.com to tell the truth a dozen see how many deficiencies in the site, at the beginning of the time did not think that the work will be difficult, maintenance plus the cost of optimization will be so high, Is I just started to take over the site when did not think of, have to say is now very regret, in fact, a lot of work should be done in the beginning of the site should have done, but out of that time to the industry do not understand, their own SEO experience is not enough, So a lot of work from the overall structure of the site did not consider to do, it may be before I took over the site, the site has been in a state of Half-Life, and I also found that the site was included in the drop, Beginning to take over the time is 15500 to I took over the day is September 28, 2012 began to stagnate to the 14200---this number is I will never forget a number, has been going on for about half a month, that period of time should be in the observation period of Baidu, Because the site began to be active, but for Baidu may be some not accustomed to, so the site was inspected for a long time, and with the way Baidu is constantly adjusted, the old collection is constantly removed, the new content is constantly included, so there is a kind of constantly included, But the total amount is not changed-----site into the sandbox period, but at that time than now, I just came to the company, there is no pressure, still in the groping stage, until later on the October 13, 2012, the site is a collection began to loose, a long 100, In the next week or so. But suddenly one day included a qualitative leap, all of a sudden up to 19900, then feel like a roller coaster, keyword ranking also has a substantial improvement, the immediate good scene to cover up a lot of problems behind, Then as I continue to understand the company's business, I found that the direction of the deviation, there are many problems, and Baidu's keyword ranking rules have also changed, probably in the days of about October 22 feel that they encountered the site optimization work in the first sill, then very angry, Even when I was dreaming and taking the subway, I was thinking about how to do it, thinking about what I had done wrong and so on. Not a few days after that, the company asked me to find an assistant to do it for me.

This is a new beginning, she's been here a week or so. I obviously feel relaxed a lot, Baidu on our site seems to be a lot of gentle, began to slowly toward a good direction, but we need to optimize the method of change, can not be a recruit fresh eat all day, Million change should be the right way to SEO. And it turns out that do site optimization ideas and ideas need to change at any time, especially when you know more about the industry, the more you know about search engines, you will find that in fact, many of the previous practice is wrong is also futile, or that sentence to million change should change! "Instructor" of the "training Guide" that I relied on a few days ago. Column also began to adjust, no longer go to some of the teacher's introduction, and began to put some corresponding articles, the site slowly became natural, at least many outsiders seem to feel more natural. Two a person's train of thought compared to me is still open some, although others just do some repetitive work, but there is time to help me think about the site optimization problem, my thinking from then on began to become open up. Site in that period of time is still in a state of rising! To tell you the truth, October is still a preliminary running-in period, but it is also the most sweet time to get along with this site, but the next November is the house leakage of the day of the rain, sad November, unlucky November, But it is precisely because of this November that really let me feel the Web site operation and maintenance of the difficult place.

2012 Years of November, this month can be said to be the site of the disaster of one months, on November 2, the site snapshot unexpectedly itself updated once, to tell the truth so far I still do not want to understand why the day to update a snapshot, this is not my complaint, but its own update. But from the morning of November 3, the website replaced the server, the existing Web site data from the old server above moved to the new server above, the morning just removed, there is nothing, that day is the weekend, I went out shopping, but the evening came back after I found that the site has suddenly dropped a lot, but not many, There is a very bad feeling, that is tomorrow, the day after next those days the site will be a large reduction, it is not what I expected, the site in Sunday when the collection all the way She, to Monday from 20,000 to more than 100!!! I couldn't say how worried I was. Regret did not let the site's data on the old server for a period of time, but a one-time removal, this effect has lasted about two weeks, and then read the log only found that Baidu is not included in our website, because Baidu has always thought that our site is still on the old server above it ! has been crawling that server IP address content, but all are 404 pages, hehe!!! There is no way can only be enough to complain, I think if you wait for Baidu to adjust their own, then the site is not far away from the death!!! Sure enough, after the two days included slowly back, but the keyword ranking has been a great impact, before doing up the rankings have dropped, can only slowly do it back! Now understand a rule, that is, before the site to change services must do a good backup, before the server for a period of time in the removal. There is the Web site for the search engine is very unfriendly, included can be back in a short time, of course, to complain, but the rankings need a long time to be able to get back, so if not the last resort, it is best not to change the server. Of course, we have no way to change the server, an IP address above the binding of more than 10 domain names, the weight is very low, and some have been K, the site is slow is not open, seriously affect the company's business development and efficiency, change is very necessary!!!

Above is just the beginning of the whole November twists and turns, sometimes feeling, do seo really novices, because they can not control the most upstream things, only to follow the rules, this is what I feel the most powerless place! Around November 15, the site's collection slowly began to return to normal, But one day suddenly found in site domain name when unexpectedly appeared Huangse site, that is, our site links on the Huangse site above, then really scared a big jump, looked at the snapshot is still 2010, this is really I did not think of the dream, There was a play, do a regular website people most afraid of their own sites and such sites, if the search engine found, will certainly be affected, then work hard before the white do, so helpless, can only go to Baidu platform complaints, do not know whether the impact, Anyway, the beginning of the time the site began a little bad, the effect of a lot less than before.

Then Baidu seems to be adjusted a bit, Huangse link less, but the more deadly another problem has appeared, the site invaded, the site was invaded, the page was hung on a lot of Dubo type of site links, it is too much, and the normal view of the source code is simply not see, I see is that they should be JS absolute positioning of the way to the black link to hide! This we can control, and later the Dubo site implanted in our website files to delete, with the adjustment of Baidu, Dubo class site included page is not, that period of time the outside chain of the site is very abnormal, very biased, And no! Since then, the optimization of the site is increasingly difficult to do, because the impact of this process on the site is definitely not a day or two days can be eliminated.

Later, as I learned more about the company's business, it was primarily with a deeper understanding of the industry's user search habits, I understand why the company to go to the optimization of the name of promotion, those days I have a profound understanding of why I have to go to the optimization of the name of the promotion, rather than to do a general concept of words, such as "Enterprise Training" This type of generic word, so start to analyze what this piece should do, but the company is also aware of its own lack of manpower and energy, the recent major work focused on the promotion of lecturers and training courses, which is the company's work in a correct adjustment, because all people know the company's understaffed, And the site is really all-inclusive, based on a few people do not come over, the work of the contraction is inevitable, so the days in the analysis of the peer to do the top of several sites after the start from the title, keywords and description and the site's path structure above the change, Or that sentence, the site in the design of the early revision of the planning is very important, today's work is for yesterday's mistakes, negligence and pay!!! A careful analysis of the competitor's Web site combined with the industry's user search habits, I found that our title does not have any planning, so the relevance is very poor, many users will directly search the name of the lecturer, because the person who can directly search the name of the lecturer, are a lot of knowledge about the industry, there are some very knowledgeable, Such customers are also the target customers and effective customers we want to locate, and that's why we have to go from the instructor's name to the article, not to do the generic words. Those days site changes are particularly large, especially the title of the changes, resulting in the site has two weeks of time has not been included in any information Baidu. This is the second week of the time, I updated all the backlog of internal training syllabus and instructor, but also I found and summed up some of the regularity of things, is a blessing in disguise!

After a week of internal training outline review, I found a regular snapshot update of the less frequent instructor and the syllabus of the two columns frequently updated, that is to say that you have to update the frequent, and the larger area of the update, snapshots will naturally be frequent updates, which also gave me the updated home to bring inspiration, That is before all not often updated column page, should be appropriate to update, so will drive the homepage of the update, after all, the home page is used to show the relevant content of each column pages, although not much! But each column is frequently updated, then the first page natural most blocks will be updated, Baidu snapshot also natural update, In fact, it also proved my idea, last week, I and she has been updating the column page, a lot of the column page has been updated, the column page snapshot quickly updated, before the Webmaster tools to observe the today included, in addition to the page included, the snapshot of the latest also to the fourth page, and then did not move, I couldn't figure out why I always stay on page fourth. Now clear, because too many columns have not been updated, and then the snapshot updated to the tenth page, the most time to update to the 11th page, a few days ago the update is very effective, although the title of the whole did not adjust to come over, but some of the lecturer page has been adjusted over , in search of time also relatively easy to find our site, this is more gratifying it! But the site because of the previous changes are too large, so still in the observation period, I now do is to constantly update, improve the experience of the site. Now the homepage snapshot of the website is still not updated, and according to the current situation, the homepage snapshot to want to automatically update is very difficult, because originally in the planning of the home page when the optimization is not considered, only consider the realization of the function, all-inclusive, now the home page is the layout is very unreasonable, the company's main business for the internal training, Open class but put on the top, inside the training in the bottom, and in the gold medal training in the bottom also appeared a piece by category to find public class block, the layout of the entire layout is not polite to say, is a mess!!! Many places can not move, and also does not conform to the user's search habits, I also personally to find someone else to use our site, to see how outsiders use the site to search for our instructor and the syllabus, the results and I imagined the same, It's that someone, myself included, is accustomed to using the top search bar and navigation bar to find what you want, and never use and do not pay attention to the following chunks of dead blocks, that is to say that a few pieces of the site not only did not play a positive role, but also has a negative impact on the site:

The homepage looks extremely bloated, the layout is messy, some people reflect our website does not know how to start, did not give the user that kind of refreshing thorough feeling, the user experience effect is very poor.

A snapshot of the home page of the Automatic Updates caused serious obstacles, the snapshot of the home page has not been able to update, I now do not complain, I would like to verify that most of the homepage of a website can not be updated, the home page snapshot can be updated, it seems to be true, to make the home page snapshot Automatic update difficult.

The main problem on the home page is the updated content of the day, in particular, public classes, which are not available in the latest open classes, but still retain the public title of a few months ago, just imagine what would be a boost to the automatic updating of the home page snapshot, even if I tried desperately to update the content pages? Because there is no change in the home page, so we can only see the first page snapshot stagnation, and the column page snapshot updated very actively!!! Yesterday deliberately for this analysis of Baidu for the home page crawl, found that most of the contents of the home page can be crawled to, but because a lot of content has not been able to change in time, so even if Baidu constantly to crawl, snapshots are still stagnant. It's like a person's impression of us, just imagine, if we first met when I wear a tattered, dirty, then I give people's impression must be broken, dirty, and the second time we meet, I still dressed like this? Needless to say, Give people the same impression----dirty! Therefore, the majority of our home page does not change, so the impression of Baidu can only stay in the past a certain moment, hundred spent, we return to Baidu a 304, how can we automatically update the snapshot of the home page? So I thought, As long as I am still in this company one day, I will insist from our website homepage structure to start, must let the homepage live up, only then can realize the goal which the homepage snapshot automatically updates. If the snapshot can be automatically updated, our weight will gradually increase, included and ranked will be the effect of the chain, this is self-evident! The snapshot of the site continues to stagnate, the impact on the weight of the site, included in the impact will be negative.

At this stage of the present, if the site in large-scale changes, is tantamount to the second revision, then the work done before short again, many times I am very tangled, whether to modify, the main reason is that after the revision of Baidu will be included in what kind of bad effects! The homepage of the website must move, Otherwise I can't get home snapshot automatically updated, but how to move the law, I still consider, in fact, I want to let the homepage step-by-step, a little change, rather than a large change, because the first page of the weight of the highest, if the change is too big, and will enter the observation period of Baidu, may even Baidu snapshots are not, So the change must not be too big!

In fact, from the point of view of time quantification from the site I took over to now is indeed three months, but the actual time actually can have two months is good, because the middle affected stagnant many days also has a 11 long vacation, all has the influence to the work progress, also is own own ability level limited, to the company business Understanding, The user's search habits are not well understood and the limitations of human resources, such as force majeure factors, lead to the optimization effect or not to achieve the expected, no way can only meticulous analysis, from the perspective of the overall analysis of the site, now feel that every day under pressure to do, and sometimes really very anxious, but there is no way, Sometimes there is a kind of do not want to go on, want to walk the idea, feel very tired every day, but the heart is unwilling, to tell the truth now the body is a bit unbearable.

Through this period of practice, I have a new SEO on the understanding, of course, the modus operandi and take over the site of the initial quality of the different, no longer excessive to focus on the optimization of a single keyword, but from the overall situation and the law to improve, this is the site I took over the time to the greatest harvest! The understanding of this industry is also gradually deepened, for the industry's understanding and users of the search habits have to understand, no longer very blind to disorderly do; for the previous site column of the understanding is also different, previously thought that the quality of the column content is not actually, they for our site included in the rankings will also play a big push most use, Just look at how people who maintain the site should do these columns; Analysis of the site as a whole, such as the structure of the site, content and path, etc. have a new understanding of the site construction of the initial stage, the structure of the site and the arrangement of content and path to take into account, such as "Chinese lecturer net" such as the industry to do a better site , must be in the early stage of construction for the future optimization work considered well, observation of their site structure and path, just understand why many of their content are ranked in front of the reason, is the site design is very consistent with search engine searching habits (such as the site home to do similar site map has a sense of hierarchy, title, Keyword and description is very consistent, the level of the site is very shallow, flat to do well, and so on, these are very conducive to search engines to crawl and crawl, and the development of relevant rules of the people should be very aware of the industry and the industry users of the search habits, search engines to grasp the habit.

Sometimes, want to do the user experience and search engine optimization balance is really difficult, or even for search engines and discard some user experience degree is also helpless!

I also found that many times the internal problems of the site most of the time is not we can see at a glance, most of the time we are in the use of the process only slowly discovered, as we this site, the site in peacetime use of the process found a large and small series of problems, the interval, you need to revise , and then continue to find, continue to improve, which is the sentence "site is not made out, the site is changed out!" For example, say that the user upload the image of this function, this site is not doing very well, most users upload a thumbnail, including our own people began to upload pictures when also groping for a while, the beginning of the upload only a thumbnail, so the user experience is poor, need to improve.

Through this a while, I found that the website operation optimization, first of all, from the overall point of view, to analyze a website, at the same time to analyze peer opponents of the site; second, the site's early planning is particularly important, especially SEO, must take into account, the company's business positioning must have a thorough understanding, In order to facilitate the early identification of the site's keywords, and the key words must be analyzed in place, the heat is too high and too low are unreasonable; third, the establishment of the site before, must be based on the company's status and development to do, do not seek all-inclusive, but to small and fine, the site has the scalability to do enough, As long as it can facilitate future business expansion is enough; four, the site in big changes before, must do a good backup and early warning, and if the change is larger, should not be completed one-time, to search engine a buffer time, at the same time for the company's business sustainable development, the site as far as possible with a separate IP to maintain independence and stability; Fifth to first must be combined with the situation of the industry to do the promotion of the site optimization, must understand the relevant industry, but also to understand the industry's user habits; Finally, our thoughts and ideas must constantly change, do not rely on one trick, change to deal with changes, but to understand that the adjustment of Baidu is unchanged, But the direction of the adjustment is toward the user experience to develop, in order to search engine's deliberate optimization results are futile, but there is a little never change is the quality of the original content is the search engine will always like, seize this point insist on doing, long time will certainly have effect.

In the future need to strengthen and learn a lot of places, the level needs to be improved, many ideas are not implemented and implemented, for the instructor's optimization, the whole station optimization, how to improve the effective flow and so are all I need to solve the problem, there is the realization of the principle of code is also necessary, before the work is biased in front of the coding, On the background of the code is very little, later have time I still want to continue to learn code, only understand the nature of the site and the principle of implementation, can fundamentally control the site, can have greater initiative!

In fact, do the website operation, to achieve the final state is not pure seo, SEO is only the initial stage, the real advanced stage is to be able to completely control the site, to do nothing is the highest state!

December 23, 2012 2:20