Website overall optimization Rules

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The basic idea of website optimization

1, the user's optimization

Design the navigation bar of the site to the user's needs. Users can easily browse the site's information and use the site's services.

2, the network environment (search engine, etc.) optimization

From the site's architecture to the title of the page and the design of the label, as well as the site layout and level of depth, the static and dynamic state of the website to optimize the overall site.

3, Website maintenance optimization

The optimization of the website maintenance is to facilitate the daily maintenance of the site, revision upgrade, easy access to and management of registered user resources, fully reflect the Web site's network marketing functions, making a variety of network marketing methods to maximize the effect.

Second, the basic elements of website overall optimization

1. The design of the website structure is reasonable: no more than 3 floors.

2, the website information is valid: the website must update frequently.

3, download the speed of Web pages: Web pages of pictures and Flash as little as possible, the size of the page to be controlled.

4, the website is easy to use, especially must notice the navigation bar to be convenient.

5. Design a website map.

6, the website link is valid: cannot have the dead link.

7, user Registration/exit convenience.

8, for each page to design a suitable title.

9, the design of reasonable tags in the keywords and site description.

10, as far as possible the use of static Web pages, at least to ensure that the site contains important information on the page as a static page.

Third, the website structure and page specific optimization

(1) Optimization of the user

1. Registration: The simpler the member registration, the better.

2, transaction flow: Simple operation, easy to use, easy to trade.

3, Interactive: It is easy to communicate with the site.

(2) Website structure and page optimization

1, the Site Directory: the site Directory is best not more than 3 layers, which is conducive to search engine web spiders crawl.

2, the Site page: the first few pages of the site is the best static page, if the dynamic is the best through technical means will be dynamically transformed into static pages. Doing this is also beneficial to web spiders crawling pages.

3, Navigation: The main navigation bar to eye-catching, clear, and it is best to use text links, less use of pictures.

4, Path: Using the path of progressive layers, and each path plus links. Help web spiders quickly find relevant pages.

5, Home highlights important content: In addition to the main column, but also the secondary directory in the important content of the link in the home page or other sub-pages to show more than once, to highlight the focus.

6, the use of Sitemap: More text links, no or less use of modified pictures to speed up the page loading speed. It is important to note that the site map should also focus on, as far as possible, the backbone of the content and links, rather than all the details. It is inappropriate to put too many links on one page. Google made it clear that "if there are more than 100 links on the site map, it is best to split the site map into multiple pages."

7, image optimization: Generally speaking, search engines only read text content, the image is not visible. While

Image files directly delay the page load time, if more than 20 seconds the site can not be loaded, users and search engines are very likely to leave your site. Therefore, unless your site content is the main picture, such as game site or image is essential, otherwise try to avoid using large pictures, not to use pure Image production page. Each image <IMG> label has an ALT attribute that the search engine reads to learn about the image. Therefore, it is best to have a text description in the ALT attribute of all illustrations, with the page keyword in it. Overall, the page should minimize decorative pictures as well as large pictures and falsh. The text in the ALT attribute is less important to the search engine than the text in the text.

8, Web page weight loss: A page of the file size of about 15K, preferably not more than 50K.

9, page title and label design:

Title：

Title is short and concise, highly summarized, contains keywords, not just a company name. But the keyword should not be too much, not more than 3 phrases. The title of the Enterprise website usually takes the company name + keyword as the content; The first few words are most important to the search engine, so the keyword position is as far as possible; it is best to organize the title into phrases and phrases that conform to grammatical structure and reading habits, and avoid meaningless phrases and lists of title.

Keywords: try to use the content of the Web page keyword. (The choice of the key words is explained separately)

Description: The description contains keywords, with the text content, not more than 200 words.

10, Site Cross Links: In your site, high-quality content between the link up, especially for Google, based on common content of mutual links on your site to share the PR is very important

11, the website Export link: The website export link as far as possible uses the text, the text contains the website keyword.

12, the website links: The website links the best use of the text form, the text contains the website keyword.

IV. Website Maintenance optimization

1, the website content update: In the website backstage set up facilitates the website foreground content the update.

2, the website member data collection: In the website backstage setting is advantageous collects the website member material the function, in order to facilitate later carries on the Member system marketing.

3, Site advertising: The site should have an advertising in the background management system, so that in the foreground to carry out a variety of advertising.

4, the Website Statistics tool: The website best installs a statistic tool in the background, recommends the 51LA statistic tool. Easy to analyze website marketing effect and monitor website traffic.