Website sales force Planning brand copy writing skills

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What is a brand? Brand refers to the comprehensive identification of the enterprise and the goods or services it provides. Brands contain trademarks, attributes, names, packaging, prices, history, reputation, advertising methods and other factors, contains the enterprise and its goods or services quality and reputation. Our traditional brand is: the ability to identify a seller or a group of sellers of products or services, and make it distinct from the competitor's products and services, can give consumers a sense of trust, and their products and services have been identified with the intangible power. The most direct is: as soon as the scalp shampoo, people immediately think of the "flying silk", not the other, this is the power of the brand.

The following picture is the most straightforward brand embodiment:

The same clothes, as long as the logo of Nike, most consumers would rather have 160 yuan T blood to pay the bill will not buy 6 yuan a no brand of T blood, this is the strength of the brand performance.

Each industry has its own brand representative, network brand also has the same characteristics. For example, we talk about the Internet forum, Nature will be the end of the Earth and MOP, said the network communication tools will think of Tencent QQ, when it comes to authoritative news sites think of Phoenix. Brand, is the intangible assets of enterprises. Every electric dealer, want to make their own website to create a brand value of the site, want to make their own site again the same industry, unique. How can we make our website brand?

To do a good job of a website brand planning, involving a lot of content, such as: Site name, visual effects, user experience, domain names, services, products, marketing, after-sale, image publicity, etc., are the important factors to determine the brand image of the site. The whole internet, is to rely on the charm of the text to show its communication power, and the website brand copy includes all the content of the site text, such as: Site name, website advertising language, corporate profile, product introduction. Whether the website brand copy can embody an enterprise's brand, plays a vital role. Below, talk about the writing skill of website brand copy.

First, catchy website name.

The website name generally appears on the homepage of the website, plays the purpose of distinguishing the website. , our country because the website name is generally Chinese. Like "Pig Net", "Tudou", etc., in the home can understand the name of the site. Many companies are basically using the company name as the name of the site, which is also one of the simplest direct, easy to remember the method. If the company's name is very long, or enterprises to open up different areas of products, need to start a new name, it is based on the characteristics of the product. The best is two or three words, pronunciation is not a mouthful, and can reflect the industry characteristics of the name. For example, vegetable root Tan's customers-Shenzhen, a new chapter of education, another dedicated to network online education-oriented web site, its website name, no longer follow the "chapter" two words, but to become more humane and reading the name of the breath-holy school network. As shown below, you can compare pairs.

Second, in line with the company's temperament brand introduction

Many companies to introduce the company, writing methods you can expect to be out of it. are using a uniform approach, step-by-step said the company is what the date of establishment, the company operating what things, the size of the company, distributed in those provinces, the number of staff, what has been the glory, through what quality management standard system. Open Network networking Many enterprises, abound, abound. I believe that all of you can see the introduction of these enterprises will be sleepy, lengthy and dreary text, fully reflects the enterprise should have the temperament.

Vegetable Root Tan suggested that enterprises in the planning of corporate brand profile, to highlight the brand personality and connotation of the enterprise, with innovative techniques and concise language, direct the company to show the advantages. So that readers will have in the shortest possible time, understand and fall in love with your business. The following is a brief introduction of the brand planning for Shenzhen by vegetable root tan.

With lyrical technique, the teacher's lofty ideal is displayed, which is combined with college ideal.

Clear concise summary, show the company's advantages, at a glance.

Three, absolutely loud advertising slogan

Advertising is the slogan of corporate advertising, is a long period of repeated use of the specific business language. Its function is to use the simplest words to express the characteristics and advantages of a business or commodity, and to give a condensed advertising message. Such as: Hong-one! advertising: to be number The role of the slogan is: 1, tell you what the enterprise is to do; 2, to express the concept of the enterprise, 3, enhance the brand interest point, 4, representing the professional functions of the Enterprise 5, is the staff and consumers and enterprises to communicate with each other window. Advertising slogan It is based on long-term sales benefits, to the consumer to convey a long-term unchanged concept. A good slogan of advertising, can bring great benefits to enterprises. But good advertising language is generally followed by the following principles:

1, short easy to Remember-Nike slogan: ethically do it!

2, outstanding characteristics, rich personality-Haier: Haier, made in China!

3, clarify the interests-Wanglaoji: Afraid of fire, drink King old Ji!

4, emotional affinity and moving-De Beers: diamond permanent, a forever.

5, strong appeal-Beautiful: The original life can be more beautiful.

Third, the real natural comprehensive product introduction

Product introduction, is one of the major factors that affect website sales. Product introduction is persuasive, whether the consumer convincing, and can cause the desire to buy, first of all, to relate to the following:

1. Who are you (introduce yourself)?

2. What products do you have (display products)?

3. What's good for me (transposition thinking)?

4, why must choose your product (clearly listed product advantages: Price, quality, credibility, strength, etc.)?

When writing a product introduction copy, you need to have the ability to sell products and the judgment of potential users, which requires a certain marketing theory and advertising copy, Planning knowledge. The language of copywriting must be sincere and not exaggerated, but it must be persuasive, charismatic, and it is best to incite consumer sentiment. Remember that the main purpose of the product copywriting is to make the product of the enterprise sell better, and to provide the most competitive value to the customer more effectively.

Below is the vegetable root tan customer--Shenzhen a chapter of the product introduction refining:

Generally speaking, the power of a brand needs different publicity level to embody. Copy writing involves a wide range of content, covering the content of the text. The most important point is that the brand copy in the dissemination of information to all consumers of the carrier and contact points can be deduced, highlighting the brand recognition and brand uniqueness, and long-term adherence to the publicity to achieve every marketing advertising costs for the brand to do homework. In this way, the brand copy can reveal the responsibility of the brand to expand the visibility of the effective work.

The original text is published in: Vegetable root Tan Network Marketing planning organization: http://www.cgt88.com, Vegetable root tan global Starting, welcome reprint, reprint please provide source. Thank you very much.