Website sentiment, analysis 6: Comment on "I Love Discount Net"

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Commissioned by netizens, comment on "I Love Discount Net" (55bbs.com)

"I Love discount net" is mainly divided into food, tourism outdoors, beauty, marriage, 55 mall five theme columns, each theme column is mainly recommended businesses, article information, search, electronic coupons, forum five functional modules. Article information is divided into several small categories, but mainly from the forum netizens posting. Written here I think you may have found a kind of web site common more easily successful business model. Let's summarize the pattern.

First, the theme of Life focus on the main, such as basic necessities, but do not be complex, do not easily more than 10, more than 20 columns. Second, focus on direct market, the branch station to a class of cities, key cities, or concentrated in Beijing, Shanghai, Guangzhou and other old metropolis, or focus on the development of the region's major cities such as Nanjing, Qingdao, Hangzhou, Fuzhou, and gradually affect the surrounding cities. If it is not a chain-oriented development, do not add more cities to the plot of momentum. Third, the function module of the column using information + Recommended business + search + coupons + Forum mode, where the information to invoke forum posts, which saves a lot of editing time, selection of energy. Iv. promotion and viscosity are mainly based on the forum. V. Make full use of the popularity and popularity of the forum aggregation to carry out value-added services. The operation of the station 55 Mall is a useful practice for forum e-commerce.

"I love discount net" has several advantages and some deficiencies

One, the website theme is clear, publishes the discount information primarily, the form is clear, the public forum, the thought is clear, lets the netizen happy pursue the high quality high efficiency life.

The station in "about us" very clearly explained their own thinking, "I love discount net" for the public forum, the theme is that I love discounts, sharing benefits, happy pursuit of a higher quality and efficient life. Here, each member is the owner of the forum. Members free to release all kinds of discount information "through the operation of these years they have realized their own ideas," I love Discount network "There are many active version of friends willing to bask in the forum of their shopping products pictures and experience, a large number of netizens posted. Improve the "I love discount net" visibility and viscosity, these people are "I love discount Net" soul.

Second, the use of well-known bold to open a shopping channel. In the absence of Third-party guaranteed payment platform, the smooth launch of the online sales activities, should be "I love Discount Network" The success of the operation of the logo.

Three, simple and practical discount coupons. "I love discount net" no advanced mobile phone download coupon function, no voice call platform. But they are based on their own conditions, practical simple and practical discount coupons also played a certain effect.

"I love discount net" can improve several aspects:

First, the Web interface style is inconsistent, there is no sense of unity, can not form the momentum. Users began to let me analyze this site I am not very happy, I said it seems to be no characteristics of the site, you have the most famous discount network introduced to me, the result of netizens said this is better, I reluctantly agreed to see. In fact, "I Love discount Net" page is relatively small, content is not much, if the overall concept of the interface style, design, the level of the site can be a layer.

Second, sum up experience, mobilize vitality, and seek further development.

"I Love discount net" development so far, I think it is time to go backwards. This industry entry threshold low, advanced technology, if other companies by virtue of strength, the use of advanced technology, combined with SMS download and call center may quickly form a threat. At the same time, the existing purchase NET, Shopping Guide Network is also a big threat. I think we should quickly sum up experience, clear the way, to look at the entire forum industry, learn from the West Shrine to carry out the "Your edition gathers, I pay the bill" and other forums to promote the form of innovation and development has its own characteristics, with the pace of operation of the road. Otherwise, once the forum heat is not enough, the website loses the power. The development of any forum relies only on the inertia and stickiness of its friends, and does not rely on constant innovation and service to be reliable. Because the times are constantly changing! Fast change!

Finally, talk about "I love discount net" This mode can be transplanted into other industries, for example, friends of the car network, Donkey Friends NET, group purchase network, error prevention network, marketing People's community, this model has been used in many industries, but the key is how do you know your consumer group mentality mode, behavior patterns, You need to know exactly what your consumer groups have in common, how to surf the Internet, when to surf the internet, what to do online, what to do on the Internet, how much time to do, and so on. To meticulous and meticulous analysis, and even ask professional research institutions to produce research reports. In short, a word, who really understand consumers, who can get consumers, who know more consumers, who get more, who know less, who get less, or even none.

Finally, do my personal website ads, www.miaochuang.com, "Miao Chuang nets, to learn a variety of wonderful sites, to create your own website." At the same time I plan to use 3 months to write 100 creative Web site evaluation, this is the sixth article, the first article is "To send me a gift net sentiment and analysis", the second is "China wrong net" sentiment and analysis, the third is the "Chinese marketing people community" sentiment and analysis, the fourth is "from the site domain name to see the first element of SEO" The fifth chapter is from the "China asked the road network" Analysis of personal website management should pay attention to a number of issues (can be found in the station) if your site has a unique creative, and not afraid of my fault words can contact me to write your network evaluation. Contact QQ:337172412

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