Wedding Photography Studio Network Marketing detailed strategy

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Today, the wedding photography studio competition is unprecedented. Large numbers of photographers have flocked to the industry. Network marketing is naturally the main way for them to obtain customers. Observe the current wedding photography Studio Network marketing, often limited to a number of small skills, to participate in group buying, forum posts, QQ Chat, it is difficult to have a system of network sales concept. Today, fat brother summed up his own wedding photography studio of some marketing methods.

I. Forum PROMOTION

Forum is a very suitable for localization promotion of a marketing approach. If your photographic quality is good enough, through the forum and the old customer's Word-of-mouth spread, can meet the site traffic and customer source needs. As the saying goes, the wine is not afraid of alley deep, it is true. Good service quality is the key.

How to use the forum to promote, two ways:

1) Guest Photo

Each forum will have its own photography special edition, the picture is very good marketing way, is also the studio to show their works the best place. Good-looking pictures, beautiful pictures, always have a pretty strong temptation. Send photos, the first thing you need to prepare is your picture content, it is best not to send models of photos, too beautiful models are not true, send customers photos, show their technical ability. In addition, you need to prepare a group of text descriptions, which are mainly soft text, such as the introduction of the studio, photo shooting site introduction. Let potential customers more imagination, such as your photos are taken in Sanya, you said in the introduction, "before giving a lot of location options, such as Yunnan, Sichuan Aba, Sanya", netizens will feel that you have the strength, will also provide more imagination space.

2 Do forum Booth

Another advantage of the local forum is the ability to get direct business booths and sticky posts. These are the Forum profit tool, you want to advertise, the forum also very welcome. In the peak season through the Forum booth, release the studio's promotional activities, discount coupons, lead to their own website to learn more. Through the booth promotion, lets the customer understand more content, obtains the direct order.

Second, the independent website promotion

Most wedding photography Studios now have their own websites, but many bosses don't know what they are doing. No clear positioning, how to do network promotion. To do the site, on the one hand is to display their works, on the other hand as a marketing platform, can directly bring customers the site is the most valuable. What should the photography website focus on? Is the rank, the chain or the content. So I have to tell you, photography site must be content-oriented, no good content, traffic is also a cloud. For example, assuming that your current IP is 300, only 20% of the bounce rate, then you have 240 valuable potential customers. On the contrary, if your content is very bad, bounce rate reached 90%, even if your IP can reach 1000 per day, there are only 100 active customers. What is lighter is more obvious.

Secondly, the wedding photography website traffic must be directed, the more demand flow, the more can promote the deal. In the promotion of time, can also be appropriate to buy some advertising and industry-related CPS ads.

In addition, the promotion of independent websites, we can make full use of the two current popular ways, one is micro-blog, a picture-sharing site, similar to the beautiful said. Microblogging is easy to understand, compared to SEO, there is a fairly rapid speed of transmission. And for wedding photography, such as pictures of the site, more convenient to attract attention. A good picture, can achieve spread wildfire effect. In the beautiful said such a site, but also the promotion of the gathering place, the full use of such sites, the site and studio brand promotion are beneficial.

Third, we must do the line under the combination of online

Only rely on the online promotion is certainly not enough, after all, the transaction and confidence-building links are under the line, no matter your photography studio is to do the street façade or office space of small offices, offline market must not be lost. Here, Fat elder brother summed up a few commonly used offline promotion way for everyone's reference:

1) Micro Film

This year what the most fire, than the micro-film industry, a "old boy" let countless young people cry, micro-film is small, but there is no lack of creativity. In addition, the photographic industry, most of the customers from these young people focus on the industry, if you can create a relatively well-known small film, brand awareness is unimaginable. Suggest that you can find a local characteristics of small teams, to provide a little sponsorship, the earlier the more advantages.

2 Event Sponsorship

Again, you need to locate your target customer first, and then determine what kind of activity you need to sponsor. If you are a photo shoot, then choose 20-25 of the majority of women, if you are taking wedding photography, then choose 25-30-Year-old Young. With these as the starting point, to sponsor some of the same city activities, it is simple.

With the development of wedding photography industry, network Marketing has become more and more important for them. Plan your marketing ideas and strategies as early as possible to stand out from the countless competitors. Original from Chongqing wedding photography www.xiaoz5.com, reproduced please specify.