Weibo marketing content for Wang--how to build millions of fans red collar

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Now has entered the "micro" marketing era, more and more brands and groups, individuals using micro-blog marketing, although a lot of micro-blog marketing is a cliché, but really can do a good job of micro-blog marketing seems to be a handful, how to find their microblog marketing in the appropriate starting point, Seeking your own target audience is the real meaning of developing Weibo marketing, therefore, it is also decided that the content of micro-blog is particularly important, micro-BO content in its own a certain degree of literary sharpness, the content should be consistent with the following five points: original, ornamental, relevance, fun, interactive. In this also according to some successful content marketing case, one by one for everyone analysis of these five principles in the content of marketing important role.

I. Originality

In a copyright awareness of the basic zero plagiarism or even disguised encouragement of the environment, who original = who * * *, will inevitably lead to the repetition of the number of pieces of the text account more and more. In this case, once a heavy reliance on the micro-blog accounts of ordinary users, nature will also feel that the micro-blog slowly and less new things, resulting in the user's mind in the micro-blogging more and more weak, user activity reduced also naturally inevitable. This is the role of the excessive power of the series of micro-blog account will inevitably lead to negative effects.

In order to escape from this vicious circle, the only solution is to strengthen the content of micro-blog originality, with a steady stream of fresh content to meet the user can never meet the content needs.

Success Stories @ Music Yue Taiwan

April 15 Titanic 3D film release, found that a small number of netizens in the micro-blog expression on the Titanic more interesting micro-blog, so the sound Yue Tai also made a facial image, micro-Bo sent to trigger a large number of forwarding, while the official Titanic Weibo, hot film, And a large number of plus V users are involved in the interaction. In just a few hours, Weibo's exposure reached more than 5 million.

Second, ornamental

Ornamental mainly reflected in the micro-bo map, Micro Bo as far as possible is the text + map, with pictures expressing mood, sometimes do not need too much language, too much description, simple some pictures, can express their inner world, a picture sometimes more than words. There are pictures of Weibo can attract more users. Pictures need to choose a wonderful, clear, informative, news scene, such as the impact of the picture; no blood, no violence, no erotic images of religious and political problems. (There are political figures in the picture, cautious use) in the vast amount of information, the picture undoubtedly has a more intuitive, more eye-catching features.

Success Story @ Petal net

Petal net itself is a picture sharing site, has a large number of high-quality picture material resources, including: design, illustration, advertising, photography, home, tourism, food, street beat, Beauty, Meng Pet, film, tide products, such as dozens of categories. It can be said to be all-inclusive and everything. On the basis of these reasons, the petals of the net official micro-ornamental, while the petals of the network has become a large micro-bo map of the important source of material access. Among them are the world's largest encyclopedia @ global fashion @ The tip of the tongue of China @ Everyone those things @ top creative home, such as millions of fans large.

Iii. relevance

Weibo can indeed be seen as a platform for talking to users, but it does not kill time's "chat" for no purpose. Therefore, the first thing to consider is the relevance of your brand, product, company, industry, etc. If there is no relevance, and then fun more people turn the content of the actual effect will not be much more than 0.

Turn a few cold jokes, write a few pocket English, every day to paste horoscope, indeed can attract users, but, this for the brand, how much help? What bait will attract the corresponding target. Disregard of relevance, the simple pursuit of someone to see, it is a departure from the use of micro-blog to help brand marketing intention.

Consider the needs of the audience, find what they want to hear, and the information they want to communicate between the intersection, to ensure the relevance of the content of the release, which is the first good microblogging content to have.

Success Stories @ Jingdong Mall

Jingdong Mobile Phone Festival as part of the Kyung-dong store, it took only 4 days to create a sales promotion record of 8 million yuan, and it was so successful that there was only one answer-that is, micro-blogging precision marketing, Weibo has always come to the view that: Weibo marketing = right content * Right audience! Microblogging marketing must be related to the brand, Must be spread with precision.

Four, interesting

People like interesting information. Interest is sometimes entertaining, sometimes gossip, and sometimes a sense of humour.

Interesting is fun, not fashionable fashion, not Shing, not spit belly black, not to turn a few edge jokes. Beyond the practical value and judgment, the real stamp of the user's hhp (haha point), is interesting.

This is definitely a brand micro-blog Super additional questions, but if not, but can guarantee that the first few still can get good results.

Success Stories @ embarrassing Encyclopedia @ the director don't shoot me.

I will not say the specific content, or everyone to see it!

V. Interactive

The news information dissemination needs the netizen to participate in, for the hot Spot event, the topic star, the popular label and so on, as far as possible uses forwards, @, the comment, letters, # #标签, launches the activity, the Micro group, the voting and so on the function greatly enhances and satisfies the microblogging user the interaction and the use of original users to promote content production, is adept at from the content provided by users to find valuable information. "Micro-blog" is a good example.

Success Stories @ seabed Fishing

"People can't stop the bottom of the sea" of the jokes, the seabed fishing service to the unprecedented heights. Seabed fishing to create a "human has been unable to stop the seabed fishing" advertising language, the emergence of the seabed fishing body.

The basic template for "seabed Salvage" is:

One day I was fishing for a hot pot at the bottom of the sea, when I accidentally said ... (including but not limited to wishes, emotions, complaints, opinions), when I checkout ... (Wishes come true, soothing emotions, such as songqin tortillas, sending greeting cards, writing blessings, gifts, free of bills, etc.).

The spontaneous participation of netizens in the manufacture of jokes, to a greater extent, the spread of the bottom of the brand, similar to the same year where the object, greatly ignited the user's creative enthusiasm, thus bringing a great brand spread effect.