Weibo marketing, good content is the King

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Now the network marketing development is more and more hot, one of the main is the microblogging marketing this line, now many people are playing Weibo, tangled fan number of bloggers are also many, want to increase Weibo fans, mainly with the release of micro-blog has relations, how to make their own release of the microblogging more attractive?

In fact, there are a lot of attractive micro-blogs, we usually browse other people's Micro-blog and publish their own microblog, can also sum up a lot of experience.

The most attractive types of microblogging are as follows:

1, fresh microblogging posts

The new blog post is mainly the latest release and more rare content. The New Media Development Report (2011), released by the Chinese Academy of Social Sciences in July 2011, shows that of the 50 major cases in 2010, the microblog started with 11, accounting for 22%. The information about the starting up of Internet users is even more numerous.

The latest releases are certainly easier to focus on. You should make full use of the characteristics of the latest information that Weibo can publish anytime, anywhere, and publish the relevant information or observations in the first time. For example, the first to report that a plane landed on the Hudson River is Twitter, singer Han in a car accident with Weibo for the first time live. Many enterprises also will be micro-blog as part of the channel of information.

More rare content is naturally also easy to get attention. The world is "rare for the Precious", others here you can see the content is not easy to see elsewhere, naturally willing to pay attention to you. Of course, also include true or false of the material.

2, fun-type microblogging posts

In most cases, people use micro-blogging is to consume a "fast food culture", is to find a relaxed and happy feeling, at this time, if you can, the likelihood of natural gain favor is relatively large. Facts have also proved that in the Sina grassroots fan list for the long-term occupy the top three of the 2 are such accounts.

This is not to say that you have to post a lot of jokes or terminals on Twitter, but rather that you should be able to write more interesting information about the areas and business that you are in. In addition to individual special topics, usually do not take the information in the microblog seriously, but should be able to make it easy, humorous, fun.

3, interest-oriented microblogging posts

Obviously, can give users the benefit of the microblogging post is very easy to get a high degree of attention and participation, which is very consistent with the normal user psychological needs. So many companies will have a lot of lottery activities to participate.

Interest microblogging does not necessarily mean a lottery, but rather focus on the value of the content and attract more attention through high-value content.

4, professional microblog posts

Professional-type content has its own unique value, especially those who have special perspective, unique views, in-depth thinking or summary of a comprehensive microblog posts, often also get a lot of people's attention.

For enterprises, professional microblog posts mainly include the expertise, the latest developments and some insights in the field of business. They help to show your professionalism to the outside world. In fact, any professional field will have a certain number of netizens concerned, the key is to see the value of content.

5, interactive micro-blog posts

Weibo is a very interactive feature of the Internet application, how to make full use of its interactive characteristics is a lot of enterprises need to constantly think about the problem.

There are many ways to interact with microblogging posts, such as questioning, investigative and active. The questioning style can be used to attract others to participate in the discussion, answer and argument. The survey type can offer some interesting questions to choose from, sometimes in conjunction with the voting; the activity is mainly through the organization lets the user participate in the activity to achieve more interaction.

6, Mysterious microblogging posts

Mysterious information will make many people to curiosity, there is "Curiosity killed the cat" argument. So in your microblog can be mysterious, sell some of the right, release some of the mysterious more strong microblogging posts, may suddenly attract a lot of curious netizens.

On the mysterious micro-blog, you can observe an account "@ Mysterious shock event", its online only 2.5 months, not only to covers fans, and many of its posts into the microblog forwarding list.

Of course, for corporate microblogging marketing, the mysterious microblogging needs to collect more material, and still suggest the best to be linked to the company's brand or business.

7, touching type of Weibo posts

Most people are kind, and if the information you publish is really moving, then many netizens are willing to forward it. It may be a public good thing, or some touching person or thing. In the forward, perhaps there will be more influential account number, they in addition to moving, may also want to highlight the social responsibility.

8, the strange type of microblog posts

The peculiar type is obviously also easy to attract eyeball, any media channel has this characteristic, the same is true of Weibo. If you find a strange person or thing, you can quickly release it to the microblog, and then perhaps a large number of people will soon attract attention.

This part of the article reproduced from the Million Ma, by month sister-in-law training http://www.bjjtxx.org/small edit and release.