Weibo marketing is very good to use the micro-blogging platform marketing their own

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When chatting with an Internet predecessor, he said, if your Weibo account has 1000 traffic, it's worth 1000 more traffic than your website. Some people say that the internet will be in the direction of integration and openness, that is, the future platform is a resource-sharing, such as Sina Weibo and Tencent Weibo has been built to build a sound platform, it is necessary to make good use of the small web site is not able to build a similar platform, that will only face failure And now the platform has already, how to use?

Remember in the beginning of the 2010 Micro Bo began to become popular, there are pioneers to use micro-Bo platform for marketing, the most impressive is Cai win Weibo marketing. The first time was to send 16 ipads, requirements in the designated time of grassroots webmaster fans can pick up an ipad, the activities of the forwarding and comments are 518 and 438, is also from the microblog marketing, more than the webmaster know this angel investor Cai wins, his fan number also began to increase. To the second Quiz World Cup results sent 32 iphone4, the microblogging marketing received unprecedented attention, broadcast forwarding (40099) and Comments (43662) also reached an unprecedented number, far more than the first marketing campaign. Also through the two micro-blog marketing, Cai won the micro-Bo fan number of rapid growth reached (3241115), the Internet is one of the largest Weibo fans. Cai Total deep Aphonia micro Bo Power, also opened the microblogging marketing precedent.

So more and more websites began to pay attention to micro-blog marketing, many sites to micro-blog marketing as an important position of network marketing, through micro-blog to win users. At present, in the micro-blog can be seen in the forwarding ceremony, micro-BO lottery and other activities, businesses by sending things to win their own potential users, through the free experience to retain the target users. And with the improvement of micro-blogging platform, websites and businesses to organize activities to become easier, that ordinary website how to marketing their own?

If it is E-commerce site, you can try to send products. In micro-blogging activities to see the gifted flower Network, a flower online ordering platform, the organization of the "100,000 Yuan cash and flower big" lottery, so that potential target users free experience of the site's products and services, the potential users to develop into site users. E-commerce website, have their own products, you can learn to spend the network www.1608.cn organization to send Flowers experience website services, only users know your products will use your products. In a lot of promotion, can see the free experience, let users experience your products and services for free, to your products have understood, will be in the future to develop into the intention of customers, become target customers. As an excellent flower network, because its own target users do not have obvious regional characteristics, not easy to organize online experience activities, just through the micro-Bo platform, radiation to all over the target users, thereby enhancing their visibility, establish their own brand image.

In the activity follow-up, you can see through micro-bo forwarded to get flowers of the user information, so that other people who did not participate or did not draw the award of friends see the authenticity of the activity, the desire to participate, increased the effect of the activity. In the June 22 article "Congratulations to the 159 ' winning a bouquet of flowers", reported on the day to get flowers of friends, remind users to accept the award, and inform users how to accept the award, write a detailed process of acceptance, so that users through the network select flowers, orders, sign and other service flow, deepen the impression on the network of excellent flowers, Experience the details of Web services, in the future when there is a demand for flowers to think of this platform. The micro-blogging platform to guide the flow of their own web site, so that users stay some time to understand the site, to cultivate users interest in the site, become a customer intention.

If it is a local site can organize the city activities, send tickets, send food vouchers and other activities, but because the local site has a geographical advantage, organized offline activities can get better results, so in micro-blogging activities less to see the local site activities. If it is similar to A5 Webmaster network, or other face a group of websites, can also through micro-blog activities to send gifts, to attract users to focus on the site, increase site visibility and so on.

The internet will be in the direction of more and more open, to be good at using the platform has been built, such as micro-bleomycin marketing themselves. If you can not reach the height of Cai wins, you may try his ideas, after all, this idea is validated, operable. The old saying that good false in things, with the help of the side of the platform to achieve their own jumps, can do better. (Wen/Meng Jiang)