Weibo marketing success focus on "What do I want to achieve"

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When Weibo becomes a new marketing tool, countless marketers seem to have renewed their enthusiasm for the most popular Sina Weibo, since the launch in 09, millions of netizens have registered and used Weibo, including stars, celebrities. Micro Bo has not only a platform to express themselves, but also become a convenient marketing platform, we are not difficult to find, in recent years, there have been enterprises through micro-BO marketing reputation, for the hard work to achieve through micro-blogging successful marketing business, Micro Bo marketing success of the focus is?

The key to success of Enterprise Weibo marketing

Do everything need to have a goal, micro-Bo marketing is also the case, enterprises in the micro-blog before entering, the first to ask themselves "What I want to achieve", perhaps to expand the visibility, perhaps to amend the brand image, perhaps with the consumer interaction, perhaps to increase sales. Different goals also mean that the marketing results are different, perhaps the number of fans is not much but the loyalty is very high, perhaps the interaction is dull but the purchasing power is very strong. It all depends on what the brand wants to achieve through social media.

Another point to note is whether all enterprises are suitable for micro-blogging? We can take a look at a survey, on Twitter, the top 50 brand official accounts are decades or even hundreds of years of traditional brands, only one or two are emerging brands. The same is true for China, where it is difficult for new brands to enter Weibo because of a lack of user base. This may explain why we rarely see unfamiliar brands in the case of Weibo's successful marketing.

About Enterprise microblogging marketing has the function we can refer to the figure below, the enterprise in the specific operation needs to have a focus, to know your real purpose is what.

If you're doing Weibo marketing, just stay in the ads, hair chain to the flow of this level, then you are doomed to fail, now savvy netizens for hard advertising and deceptive links have been deeply disgusted, but unfortunately, we see most companies in the official micro-blog still feel comfortable with a number of impersonal advertising bo , even without a professional person to manage it, it makes no sense, so you don't have to do it again.

Durex Swiebow Marketing Case Analysis

If you're a Twitter enthusiast, then you must remember Durex marketing incident, when a "there Durex home not wet shoes" micro bo A short half-day time was forwarded nearly 6,000, and according to the dissemination of the chain of statistics, Durex the micro-Bo spread coverage of at least 50 million Sina users. The media even rated the event as one of the most representative social network marketing cases. Analysis of the success of Durex, the sharp flag operation team summed up three points: climate, geography, people and.

If you remember the rainstorm of last summer, you must still have an impression of the torrential rain that was one of the microblogging hotspots Durex's operations team is using this hotspot, and comes up with fresh and interesting patten ideas, and the storm time is just around the block. The number of micro-blog online, further strengthening the spread effect. All sorts of people and convergence together, created the Patten events of the spread of miracles, but also let Durex's brand deeply rooted.

Durex's success requires not only the operational team's keen grasp of the hot spot, but also a creative idea that caters to popular psychology and spreads easily, knowing that most people want to be happy on the web, even more so in social networks. Of course, the success of a micro-blogging also requires the active involvement of internal personnel, to prepare as many small forwarding is necessary, which requires an operational team to cooperate.

Think of your product positioning, think about what you want to do, think good what you want to achieve, recommend enterprises to think of these three problems and then into the microblog marketing army, if the rush to the horse, then doomed will not succeed. This article by the website construction expert Rui Flag http://www.hnrich.com/news/shtml/t-28.htm A5 The first, forwards please attach.