Weibo micro channel advertising marketing new money road

Recently, the microblogging "Huayi Yao Chen Studio" issued a statement, "We wood offer, do not do fee microblogging, thank you", in response to media reports earlier microblogging marketing "price tag" issue. The hidden business chain has become a climate that has become an open secret in the online world represented by Weibo and WeChat.

Concerned about social hot spots, did not forget to interspersed commercials, a message easily tens of thousands of forwarding volume, so that it instantly earned pours. Accompanied by the pace of network expansion, the gray business chain is immature to maturity: one end is a large number of fans, the other end may be wearing slippers, sitting in front of the computer every day, click the mouse operator.

Insiders told the newspaper about the easy annual income of 200,000 yuan "grassroots" how to make, to disclose the rules and insider circles, in their view, "business opportunities are micro-Bo Weixin transfer."

Wearing loose sweatpants and old slippers, wore a messy hair, beard did not scratch ... ... Open a high-end residential rental room door, Aches sitting on the coffee table in front of the computer. In the past 4 years, except for sleeping, Adger spend most of his time here.

Money tactics: "push"

Soon after graduating from college in 2009, Ajay worked as a web editor on a video site, occasionally registering a microblogging platform account for a web portal. "It felt fresh at that time, but I did not manage much after registration, and I rarely logged in."

One summer after a year, in a chat with a colleague, Adger learned that a colleague is "doing a Weibo" and earning tens of thousands of yuan a month. Adger excited, breath registered about 40 accounts.

Ajit said, "Do Weibo" There is no secret, is a word, "push." Just started, a programmer friend helped him write a program, the 40 accounts into the software, you can automatically and continuously pay attention to all kinds of accounts, earn "pink", at the same time, 40 accounts can also be passed Focus on forwarding, to "push" the core account that is, later owned by the "grassroots."

The constant forwarding of the core account can increase the visibility of the content and user name, "If you always played, people will naturally pay more attention to you," said Ajit.

Choi Road tactics: "push each other"

With the help of the software, three months later, the core account fans owned by Adger rose from 0 to 20,000 and there was almost no "zombie powder." The fans are up, but he does not know what to do next until he receives the private letter.

In early 2011, a self-professed account sent a message to Ajit saying he was fan of the number of fans in his account and hoped to cooperate. The so-called cooperation is "pushing each other" and everyone cooperates with each other for mutual benefits without any fees. Without any thought, he joined the group.

After joining, 阿杰 only found himself ignorant, the original people have already begun to do, and many have begun to take shape, a molding business model. He introduced that in the circle of dozens of "large" mutual promotions, in just two or three months, the number of fans in the core account has exploded several fold, rising to 200,000.

Last year before and after the Spring Festival, Adger's large because of the "content problem" was sealed, and then follow suit, starting from 0, and soon achieved 1 million fans. He was a bit proud, but he remained silent on the reasons for being sealed. However, he once said that the way to attract attention is to send "stimulating" content and pictures, "which is the common practice in this line."

Circle This is a rivers and lakes

Adger joined a similar business circle of more than 10, there are more than 1,000 people, but this class has never been met counterparts, "are pure network, every day through a variety of chat tools, talk about business." This is a secret Of the rivers and lakes, in keeping each other mysterious, the circle spontaneously formed a classification of "consensus", each doing its own, without disturbing each other, muffled to make money.

The so-called "consensus" in the circle is specifically categorized into three types of accounts with unknown boundaries: only sends content and inserts commercial advertisements like Ajay; the writers of the scripts only make the most subtle implants; the corporatized accounts .

Adger on the second type of writing circles show admiration, "They may not have to make money, is to do all kinds of original pieces, because many of the pieces are" too classic ", but also attracted a lot of attention.

Various V-plus-star microblogging and official Weibo are basically not within the "circle" of Adger's talk, but he still mentions that "everyone who called" Weibo goddess "sent a picture, She was eating some kind of ice cream, the brand logo has been exposed, but whether there is suspicion of advertising, it is difficult to define.

There is almost no threshold

Public information shows that in 2012, the total number of registered users of Weijia portal microblogging 503 million, and his "big" like hundreds of thousands or even millions of fans with a huge number of accounts. In the eyes of the merchants, attention means commercial value. After the number of fans reaches a certain scale, some merchants are beginning to find these "queens" for commercial promotion.

"There is no barrier to entry, the profit model is very simple, a fool will earn, is the hair content or forwarding, billing by the number of all the circulation of the money through the online banking to complete." Resignation full-time career change "do Weibo" "All done by clicking the mouse.

"A large size is like a small medium that has the power to broadcast directly to users." According to Agere, most of the customers at the beginning were group buying sites. Over the past two years, the business model of group buying has been booming. "Customers Can be said to be endless. "

The size of the effect of astonishing influence

In addition to purely commercial operations, the microblogging group consisting of "grassroots" has more or less the ability to influence public opinion, and Ajit also does not deny that.

"Every day, about 34% of the content on Weibo is provided by these large numbers and spread in geometric series, and the scale effect is very large, which may indeed affect public opinion," said Ajit.

The reporter observed the "Queen" provided by 10 Ajay. Apart from commercial information, these large-scale production covers hot news (mostly social topics), constellations fortune-telling, entertainment gossip, and "soul chicken soup". "We're good fans, but we do not mean public opinion, and we do not want to touch sensitive topics."

Microblogging fought in the future by microblogging

"This kind of industry exists in different Weibo platforms, or a gray area." Ajit does not deny that he's in the virtual economy, although easy to access, simple to operate, but the risk is also high, "As long as any platform appears Change, maybe everything will come to an instant. "

In August 2012, the mobile social software WeChat launched a public platform. "This is very important information, judging from the circle it will explode in the future, so a lot of" big "began to shift there."

In their eyes, the spread of the public platform more efficient, more point-to-point, the competition who is the sense of smell sensitive, fast action. Adger has an account of more than 10,000 attention, but he admitted that "it is already too late," while others account from the large number of groups, the concern is easily broken millions.

The reporter points to open one of the account groups, which provides 99 WeChat groups, diverse themes, there are joke, shame, constellation, eat, drink and so on. As a beginner, Ajit said that the profitability in the WeChat circle is not yet clear, but the business model is similar to attracting attention and waiting for ads to come.

Income "retail" annual income of 200,000

For the income situation, Adger said inconvenience to say that under repeated pressure, he just squeezed out, "the income has a flexible, but my monthly salary of the original work, several times to ten times higher." He more Frankly, some well-run people, with his income "a few orders of magnitude worse."

Another unnamed "large" operator told this reporter that similar to this type of "retail", the monthly income from 10,000 to tens of thousands of yuan are within the normal range, a year down, 200,000 yuan of income Not a big problem.

Official points I benefit from it

Not long after Ajith made millions of fans, his microblog platform started to launch a series of standardized measures, and developing a dedicated application platform to publish advertisements is an important one of them.

"They will split into the proceeds from Weibo accounts and take 30% of the revenue from Weibo accounts as a platform fee." This is part of the official agreement that Ajay shows reporters.

The vast majority of "grassroots" Like Ajit, choose to pay 30% of the platform fee, in exchange for stable business information release revenue. "After the platform came out, I felt there was not so much chaos in the circle and many trumpets were not done."

Lawyers say that the law is a "service payment" does not pay taxes have been illegal

Xu Han, a lawyer at Guangdong Zhengda Joint Law Firm, said that at present, although there is no specific regulation on the taxation of Weibo advertising, the remuneration of such "grassroots" advertising in the Weibo is based on the "Implementation Rules of the Individual Income Tax Law" The provisions of Article 8 belong to the category of "remuneration for service" and shall be taxed according to law.

Taxpayers who resort to fraud or conceal means to make false tax returns or who fail to declare or evade payment of taxes and who account for more than 10% of the tax liability shall be guilty of an offense under Article 201 of the Criminal Law and shall be sentenced to three years or less Imprisonment or criminal detention, and fined. However, in fact, due to its subtle hidden nature, it is difficult to verify such revenue. There are some obstacles in pursuing its legal liability for tax evasion.

User voice

@ This is iiii: It is said that millions of fans over the microblogging forward an ad 2000! I am not going to brush fans it ... ...

@ JonathanLiu: Recently, those travel, microblogging theme of the United States have got the infectious disease it! So the cottage ads ads one by one, really obstructive ah!

@ Rong Xupu EB: through the microblogging large promotional products to do the public, the vast majority are either fake, or the price even higher than similar businesses. The final pit is not naive consumers!

@ Master Diving: Now a refresh, a screen is a half-screen ads! Must be dismissed some of the so-called Weibo big. (Ants Chang, He Daolan)