What about marketing reform? The charm family is still not, do not like to play marketing?

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Whether the domestic machine is a brand of Shanzhai machine, or really are by virtue of their own charm played a market, we can not deny that, than before, the domestic smart machine has indeed been from the unknown role to be able to compete with foreign brand of the position of the smart machine, And this is the back of two different ways of marketing: millet vermicelli Marketing, the charm of the product to speak of "better products."

In terms of sales, millet still occupies an unshakable leading position, so the dying guest also want to learn millet marketing way, Sales is profit, the data is evidence, even if the comments about millet are mixed, are still not change it with a "profit" of high sales, but also shake off the success of millet marketing status.

than the performance, the charm is absolutely not lower than the millet, than the price, the charm of the MX4 strategy for the Charm clan won three days to reach 3 million online booking sales, Enron from a Do not know millet also do not know the charm of the family of Nokia loyal fans, to listen to all kinds of internet friends scrambling to talk about the Tao Millet and the charm of the family, with the heart, Enron more like the Charm clan, Because it is better performance (which is almost everyone in the industry to agree with), but in addition to marketing, Enron thought, the charm may be more than millet a raw disadvantage.

That is, the majority of users who buy low-end machines are not so fussy about quality, or rather, there is no professional comparison of this processor, the dual core quad core, low-end machine buyers of the mobile phone requirements is only: can use, take a good picture (this almost all brands of smart machines can achieve user needs), and then there is the best reputation.

Compared to millet, the charm of the family is the brand is slowly climbing, here we go back to the marketing, yes, the family does not really lack the internet era of rapid marketing ability, even if it is zang many times to Lei learning, a change before the death of the arrogant, the charm of the family's marketing or no breakthrough, MX4 's huge volume of sales has been a foregone certainty, but the price war is not the Internet's "marketing" means, we take it as a zang old man gave kerosene to a big strength welfare.

Enron very want to spit a sentence: the old gentleman, said good marketing?

In fact, the charm of the family is not to do not want to play marketing, from the media reports to the Millet mobile phone can be changed to the family to be scheduled to share a single activity, the charm clan has been trying, but the bitter force is that the micro-blogging activity is not like that year, the charm of the brand dissemination of strength is less than that, fortunately the charm of the Family by virtue of a consistent "good product" of "honest" The way has accumulated a certain amount of kerosene, a spark can start a prairie fire, these kerosene "user quality" is very strong, that is, they have enough ability to persuade a "mobile phone has a simple demand for low-end smart phones," users choose the Charm clan.

Perhaps, the charm family is more suitable to take the practical, stable, good product line, for the marketing strategy changes, we do not have to do more requirements, fortunately, there is a good performance.

Author: A5 Enron Source: A5 webmaster NET, reprint please specify the source!