What are the advantages of the difference between mobile marketing and traditional marketing

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The so-called advantages, from three important dimensions, the first is (user) large size, followed by (to the user) change and impact is not strong, and finally the cost is low.

China's mobile phone users have exceeded 1 billion, of which more than 400 million of the mobile phone users, the high-end user about 150 million up and down. These numbers contrast with other media types, influence the breadth, depth and television and Internet at one level, leading the press, radio and outdoors in traditional media. Scale is not small.

At present, typical mobile phone users and mobile phone contact frequency for 120~150 times, the line of sight in 123 minutes, the media with more than 15 hours, the line of sight contact distance of 15 centimeters. In addition, the mobile phone to achieve from "debris time garbage" to "Debris time gold" transformation, truly achieve the fragmentation time of the media value. Finally, mobile marketing manifests to people (through carrier numbers, the device number and the use behavior correspond), in place (to the specific position and the movement track), the everywhere, the full interaction, the intense attention as well as O2O (line to the offline connection), these 6 points characteristic is with the traditional marketing including the internet marketing has the obvious difference and has the superiority. The above three points, reflects the impact on the user changes are not strong.

Mobile marketing in the user size, user impact has been and television, the Internet in a magnitude. But 2012 Chinese TV advertising scale in 200 billion, mobile marketing overall less than 2 billion, 100:1. To apply Buffett's theory of value investment, television is still the king of the media, but the price is far beyond value; Mobile marketing is now far undervalued, and in the current and even the next 5 years, mobile marketing is the value of several times, dozens of times times the return of investment. This is "mobile marketing value investment theory".