What are the black hands after marketing expenses

Guide: Marketing is war, marketing costs is the fodder, since ancient times, there is no movement, fodder first said. Unfortunately, these resources, which are supposed to play an important role in the battlefield, are often stolen by black hands.

Marketing is war, marketing is the cost of fodder, since ancient times there is no movement, fodder first said. Unfortunately, these resources, which are supposed to play an important role in the battlefield, are often stolen by black hands. Enterprise marketing costs simple can be divided into market costs and sales costs, the two parts of the cost-especially the sales costs-are the possibility of being stolen by black hands, the majority of the people in the line on this topic is very secretive. There is a point of view that: an enterprise sales costs if there are 70% can really achieve in the market, it is very good, some management is not in place of the enterprise may be 50%. This data sounds really scary.

Market costs

Let's take a look at how market costs are stolen! This type of cost is mainly in the corporate headquarters, more in the enterprise marketing departments and advertising companies, in some unsound management enterprises, this part of the cost of expenditure also makes the quality of staff with less than the poor, stealing means there are two main ways.

One is the most common "rebates". This mainly occurs in advertising, a large number of advertising materials or promotional items on the production of projects, these in the advertising industry is almost open secret, because the industry competition is fierce, advertising company business staff finally won the project mainly by relationship, 10% rebate to party a project related personnel almost become a guild.

The second is the more secretive "shadow company". Enterprise Marketing Department of the relevant position of the person in charge of their own registration or partnership with others registered advertising companies, the use of the hands of the privilege will be compared to the manuscript, evaluation process in the form of a fictitious, profit.

Sales expense

Compared to the market costs, the pattern of stealing sales costs is even more numerous. Because this kind of expense own subject more and almost all happened in the market line, so the control is more difficult.

Travel Black Hand

This cost of the Black Hand is generally only junior rookie, the most common in the line is "gnawing bed leg." In short, it is below the standard accommodation, more than the ticket reimbursement, this situation in general enterprises have opened one eye.

Another serious problem is the false business trip, the company has always been the crackdown is to print tickets by computer, even request to have a business destination customer signature, etc., but often have policies under the policy, through the window to meet the sun directly on the extension of the signature, more "master" in the hands of a number of network Scalper phone, cars, trains, high-speed rail, air tickets , and it comes along.

Stoufe

The most common is to make a false sales promoter, many enterprises themselves for their own sales team management is loose, for the promoters or temporary promoters at all not to mention management. Some lakes and Lao even in their own site to place a number of short positions, these are not sensational, many are actually happening in our corporate marketing team. In addition to the hoax, it is in the Stoufe deducted two kg, this is mainly for temporary or part-time staff, to 1000 yuan for 1500 yuan.

Conference fee

The reason is that there is a black hand in the sales costs, there is no transparency, so in the actual more opaque place black hands more, this almost into law. Conference fee is a marketing campaign has been a lot of expense subjects, especially in some industries, various conferences, tasting will be a dime, which if there is no effective management and supervision, the consequences are really serious. The actual process of performance is false number, reception standards, etc., which is "master" are very smart, every meeting will be invited to the relevant leadership of the Conference, the whole arrangement is appropriate, one for the seal, and then the expense of reimbursement process once there are objections, is really brilliant ah! Another kind of situation is a fake meeting, here is a group of black hands, Even the systematic operation, some people are specially responsible for bills, some people are responsible for the preparation of minutes and reporting.

Part-time Hand

Such situations seem more prevalent in recent years, regional business personnel to use the hands of the customer resources, a person and several brand positions, the line called such people "capable", more than a salary, a travel long reimbursement, proficient in this road although the body in the two or three-line city, gently loose monthly income of tens of thousands of yuan.

Blackmail

There are a variety of situations, common in the following two kinds: first, the consumer goods industry often under the guise of strict controls on the return of the mouth of blackmail dealers to give money to the goods; The dealer's expenses will eventually let the enterprise pay the bill, more serious is the business person and the dealer conspire to defraud the company resources.

Policy Black Hand

The main reason is the sale of the company's promotional policies to sell profits, this situation is easy to check, but often listen to such a justification "we are in order to solve the problem of the previous issue did not inform or part of the promotional information", in fact, these are excuses, it turns out that as long as the in-depth Another situation is more direct, the sale of the company's promotional items, which in the marketing management practice is also very common.

Loophole

The loopholes mentioned here mainly refer to some "unspoken rules" or uncontrollable factors in the channel sales process, mainly introduces two common situations: one is KA, this difficult to talk on the table of the actual situation, often is also the most vulnerable, the reason is very simple-can not be directly reviewed. Another or occurs in the Ka channel of "Empty Retreat", that is, there is no physical return of the supermarket, where there are often business personnel and the shop side of the private conspiracy.

Hand-bagged black hands

This is mainly the company commissioned by the relevant departments of the regional activities of material production or promotional items procurement, but there is no clear standards and neglect of review. Read here you may say: If the business team is so the enterprise is still alive? Not only Maur, is the stingy after also want to scrape a little rust, is not exaggerated? What I want to tell you is that these things may be happening in your business, but in a different severity.

Through the above analysis we can find, in fact, these black hands is not what High-tech, as long as the control, although can not be said to ensure that the hundred black hands, but can be effectively controlled. But why is there so many black hands in the Enterprise marketing team? An important reason is: do not really understand the harmfulness of these actions, no effective management in place, even in the subconscious of a lot of marketing bosses that these acts as a kind of convenience, even welfare, this is very fatal. A friend of the author has been a marketing manager of a large enterprise, because it can not solve the problem of complex reimbursement process, the face of the team and channel sales expense reimbursement payment pressure, selected decentralized audit authority to the provinces, the results of half a year of sales costs far beyond the budget, and as described above the black Hand theft phenomenon, and finally not only the performance of a sharp decline, The entire sales team almost crashed. Therefore, in the enterprise marketing process, the Black Hand behavior must be strict, if not, will breed the idea of unearned, and management will form a group, a mouse excrement bad porridge.