What are the planning needs for the event?

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With the rapid development of the internet age, more and more enterprises in order to obtain more support from the audience, in the field of marketing is also constantly open up new models and methods, including social networking sites, BBS, micro-blog and micro-letters have been highly valued, how the efficient use of these platforms has become a topic of mutual discussion, In particular, how to use the network activities planning to improve product sales, the corporate image to improve. and network activities planning must be fully prepared, the specific network activities planning need to do what to prepare? Here I also hope to work with colleagues to discuss exchanges with each other.

1, choose a good platform

The planning of network activities must also rely on a good platform, so the choice of the platform for careful consideration, not sloppy. Currently more popular is still social networking sites, BBS, micro-blog and micro-letter platform, of course, not all platforms are suitable for enterprise marketing, in a prudent choice must rely on data to speak, so that persuasive. On the choice of platform, we must understand the user group of the platform, the distribution of the users ' browsing and the browsing time of the users. What's the downside? This will enable enterprises to achieve Yangchang, the effect of maximizing.

2. Adequate preparation for demand

Network marketing focus on heat and popular, network activity planning is no exception, want in a short period of time will be noisy hot, so that more users can pay attention to. This must also rely on our own strength, in their own strength must be well prepared in advance, especially the collection of accounts and training is necessary, in the network activities in the planning of the inevitable need to rely on a large number of comments and interaction, this time a large number of accounts can reflect its value, can be fully interactive, The activities will be further upgraded to the next stage. In particular, many network activities using the question-and-answer interactive mode, more need to prepare some users common problems, and reasonable professional answer is not able to lack.

3. Professional interactivity

Interactivity is a prerequisite for each network activity planning, only the topic of interaction can make users resonate, so that users can more deeply remember the basic information of the enterprise, so as to improve the image of the enterprise. Many of the interactive models are in question and answer, in the question-and-answer interaction, must be answered by the professional, the reader can from your question and answer to the enterprise to generate trust, rather than conflict of mind. Professional degree of grasp at the same time, more need to do affinity, the performance of affinity can reflect the service concept of the enterprise, the more detailed solution to reflect the affinity, a good reputation and worry about it?

4. Handling of emergency problems

Many network activities in the implementation of the negative information caused by the failure of the whole activity, but to the detriment of corporate image, this is because in the planning stage of activities did not fully analyze, do not prepare for emergency plans. If there are negative messages in the comments, it is through consultation with the relevant personnel of the cooperation platform? Or do we have to face it calmly? This must be prepared accordingly, so that will not cause the hands of the busy mess, to increase the difficulty of planning activities. It is very important to prepare well in advance and lay a good psychological foundation.

5. Multi-mode combination

Network Marketing but by virtue of a single marketing model is not particularly ideal, so in the event planning should consider the use of multimodal marketing to combine, expand its marketing power. The use of multiple platforms can expand the effect of the words, of course, each platform of different audiences, so in the creative should be improved, through the analysis of each platform's advantages and disadvantages, master the marketing laws of each platform, reasonable to do a combination of diversified mode. The combination of diversified mode should pay attention to the data collation and comparative analysis of the platform.

6, the activity of the copy

The preparation of the event is very important, directly related to the late effects of marketing, copywriting, especially the grasp of the subject, whether it is innovative, whether it is contagious this is directly related to the success of network activities and failures, before the implementation of activities, must enter into in-depth thinking and research, team strength is strong, must combine the advantages of the team, The preparation of the copy, in the preparation of the copywriting more needs to be the enterprise information reasonable implantation, whether to allow users to participate in the activities of the enterprise information in mind, this needs to consider the planning of the Copywriting Foundation, the need for meticulous, sloppy.

7. Cost and Effect assessment

The cost and effect evaluation is the only way for each activity planning, before the implementation of the activities must carry out a phased comprehensive budget assessment of human and material resources, at the same time, the effectiveness of the display must be one by one indicators evaluation, in the network activities planning process needs to pay attention to a lot of indicators, through these In general, it refers to the amount of browsing, the amount of comments, the amount of advice produced, the amount of bookings produced, and the final conversion rate. The cost and effect assessment is related to the level of support for the event, and to what extent.

Source: Jiao da seo training http://www.wocaoseo.net/, Author: Yangqiang, reprint please specify.