What are the prospects of network marketing concepts and common methods?

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I have previously shared with you an article "to want to learn network promotion, want to do network push hands friends some suggestions", a little mention of a number of enterprises on the network marketing talent needs. From the end of 09 to this year, network events like springing up, but also in a short period of time to give birth to everyone is a strange career, the network pushing hands. They are in the network, the original boring irrigation development into a source of income, which is the name of CCTV: Network Triad, the Navy's organization.

Yesterday saw the Chinese E-commerce website last news, Zhejiang seems to have begun to enter the field of network marketing training. Internet pushing hands brides think that the rise of the network marketing industry will not hoe the University of that year like a computer professional. Because at present the enterprise's demand is quickly and effectively obtains the business opportunity or the product marketing, and the current market on this piece of relatively mature network marketing talent or network hands little, and the majority of its gathered in Beijing, Shanghai and other place, such as the Iraqi Push Hands Club is located in Qingdao, but the Qingdao network pushing hands this piece is almost blank, Second-tier cities are far from achieving this kind of enterprise demand and talent docking.

So the network push hands Bride thought, network marketing this a huge potential, from the current rise of the webmaster can be seen, marketing has been everywhere, but just lack of some effective means. Internet hands-pushing bride from the internet to tidy up a bit about network marketing Some introductory knowledge, share "What is called Network Marketing and network marketing prospects?"

The definition of network marketing

Network Marketing (Internet Marketing, line Marketing or e-marketing) is a new kind of marketing method based on Internet, using the interactive of digital information and network media to realize the marketing goal. Weiber that the most intuitive understanding of network marketing is customer-centric, network-oriented, in order to achieve the purpose of a series of enterprise activities. In short, network marketing is the Internet as the main means of marketing activities, can help enterprises to complete from market research, site planning and construction, website optimization, network advertising and network promotion and other work.

1, the broad sense of network marketing

Network marketing concept of synonyms include: Online marketing, Internet marketing, online marketing, network marketing and so on.　　These words are all the same meaning, generally speaking, network marketing is the Internet as the main means of marketing activities. The network marketing has the very strong practical characteristic, discovers the network marketing general method and the law from the practice, is more practical significance than the empty theory discussion. Therefore, how to define network marketing is not the most important, the key is to understand the real meaning and purpose of network marketing, that is, fully understand the Internet, the new marketing environment, using a variety of Internet tools for enterprise marketing activities to provide effective support. This is why in the network marketing research must pay attention to the network marketing practical method reason.

2, the narrow sense of network marketing

The narrow sense of network marketing refers to organizations or individuals based on open and convenient internet, products, services to do a series of business activities, so as to meet organizational or personal needs of the whole process. Network Marketing is a new type of business marketing model.

3, Network marketing and online sales

Network Marketing is not online sales: Sales are marketing to a certain stage of the product, sales are the results, marketing is the process, network marketing means not only rely on the Internet, traditional TV, outdoor advertising, leaflets can also. General collateral that network marketing is not limited to the Internet: A complete network marketing program, in addition to doing online promotion, it is necessary to use traditional methods to promote offline. This can be understood as the marketing of the network itself, like advertising ads.

Second, the Network marketing classification

1, the network marketing according to the early promotion can be divided into:

• Search engine Marketing (SEO)-Soft text optimization, picture optimization, video optimization, map optimization

Email Marketing (Licensed mail marketing/mailing list)

• Database Marketing

• Information Release-for Business-to-business business website product Information release (Business-to-business Alibaba, Ying Shang Network, HC NET, etc.)

• Platform Marketing-business-to-business Alibaba, Ying Shang Network, HC NET, Consumer-to-consumer Taobao, EBAY, Tencent Pat

• Blog Marketing

• Forum Marketing

• Web pick and link marketing

• Electronic Magazine Marketing

• Electronic Course Marketing

• Soft article Marketing

• SMS Marketing

• Word-of-mouth Marketing

• Online advertising

• Media Marketing

• Network activity Marketing

• Event Marketing

• Integrated Marketing

• Question and answer marketing

• Viral marketing

2, Network Marketing in accordance with customer interaction can be divided into:

• Online consultation-message book, online consultation form, QQ, MSN and so on behalf of instant messaging, 53KF, 918 online customer service representative

• Online Orders

• Shopping Cart

email mail and mailing list

Help or FAQs (frequently asked questions)

• Enterprise Forum (BBS) or customer Exchange community

3, Network Marketing according to the later brand and customer relationship maintenance can be divided into:

• Network Brand

• Online survey

• Website background Customer relationship system

Third, the network marketing common methods

The function of network marketing needs to be realized through one or more network marketing methods, in addition to the search engine registration, there are also: keyword search, network advertising, TMTW call-paid advertising, exchange links, information release, integrated marketing, mailing list, licensed e-mail marketing, personalized marketing, Membership marketing, viral marketing and so on. You can also consider the integrated marketing of Yu-containing network. The following briefly introduces 10 kinds of commonly used network marketing methods and effects. Search engine Integrated Marketing (SEM) PPC advertising and search engine optimization, at this stage in China PPC promotion is mainly Baidu and Google's bid ranking promotion, is a pay-per-click promotion, search Engine optimization is through the site in line with the search engine standards to optimize the method, In order to improve the Baidu, Google and other search engines in the natural rankings, and obtain traffic, has reached the purpose of promotion of a promotion, search engines as Internet users commonly used functions, in the future of network marketing will occupy the mainstream.

Iv. the development prospect of network marketing

Huge consumer groups and changes in corporate habits. First look at the findings: in July 2009, China Internet Network Information Center (CNNIC) officially issued the 24th China Internet Development Statistics Report, according to statistics, as at the end of June 2009, China's mainland Internet users reached 338 million people, compared to the end of 2008 13.4% growth, Internet penetration reached 25.5%. Internet users have been expanding steadily, and the penetration rate is on the rise. Huge number of Internet access, bringing great business opportunities. In Europe and the United States, more than 90% of enterprises have established their own web site, through the network to find their own customers, looking for the products needed, this has become a habit. If an enterprise wants to buy something, especially for the first time, it will first make a preliminary search and selection on the Internet, and then contact the supplier further. Online huge consumer groups, especially the business habits of the changes, to network Marketing provides a broad space. According to statistics, with the rapid expansion of business, Baidu company needs nearly 1000 network marketing talents each year, and its agents and client enterprises for such talent demand is up to nearly 20000 people. According to the National Development and Reform Commission statistics, the current domestic 430多万家 enterprises. A significant proportion of these in the last 2-3 years, the need for at least 1 network marketing professionals.

The article originates from the sugar coffee, the villa, by the Iraqi push hands club independent operation, the contact qq:495443569, provides the life and the work related information news, and simultaneously undertakes each kind of network marketing plan and the network hype, the network promotion, the Enterprise website promotion and the optimization and so on service, strives to create the quiet life At the same time provide network marketing training, network promotion skills guidance and other related public service training.

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