What are the skills of bidding promotion personnel to do search marketing well?

Baidu promotion staff How to do a good job search engine marketing? This is a lot of promotional staff want to understand things, we only adapt to search engines, so that the promotion will only have a multiplier effect. So how to do a good job search engine marketing? Small head bidding software Small series view:


 


(1) Choice of words decision effect


 


General website keywords can be divided into six categories:


 


a): Generic words: The proportion of such keywords is approximately: 40% or so.


 


b): Geographical terms such as the proportion of such keywords in: About 30%.


 


c): Product (service) Word the proportion of such keywords is about: 20% or so.


 


d): Holiday words such as the proportion of such keywords in about: 7% or so.


 


e): Brand words such as the proportion of such keywords in: About 3%.


 


because you can choose the Site keyword in accordance with the above key words accounted for the proportion to choose the appropriate site keywords.


 


keyword in the selection should meet two points:


 


a): cover all products and services as much as possible


 


b): To meet the target users of the search needs


 


keyword or creative choice of principles and ideas are as follows:


 


a): Key customers, clear, real, accurate


 


b): The first 11 words of the title try to express the meaning clearly





c): Title as far as possible include keywords, highlighting product/service advantages


 


d): Find prospective customers more concerned about what


 


e): If it is to do E-commerce site, in the choice of keywords and titles, such as the number as far as possible is: 198,298, the general customer for this category of not 0 digits, very sensitive, once remembered, it is difficult to forget.


 


(2): Search long Tail keyword law and 28 law


 


Search Marketing process of the "28 law", meaning that the enterprise 80% of the income by 20% of the product, but for the site to do search engine marketing, to a large extent 28 of the law of 80% of the long tail keyword coverage will also produce great benefits. Combine the 28 theory with the long tail theory, looking for a long tail in 20% of the mainstream products.


 


search engine marketing based on the "28 rule" traffic structure is not safe, should be committed to find "28 law" and "long Tail theory" of the combination of search engine optimization projects, so as to achieve the network "win" sales. Reasonable scientific website traffic structure should be from the "28" rule to the "Long Tail theory" evolution, because "28" represents the main customer of the enterprise, "long Tail theory" represents the excavation of potential customers. Whether it is the "28" rule or the "long tail" theory, each has its own pros and cons. In doing the bidding can be appropriate to choose some of the core keyword delivery, and then a large number of search for potential customers long tail keyword, according to the actual needs of customers, at any time flexible transformation strategy, in order to obtain the most effective marketing results.


 


(3): The influence of 15/7/5 formula on website traffic


 


from a number of search engine bidding backend analysis that: the first auction site, assuming the traffic is: 15, then the second traffic is 7, the third traffic is 5. So you can see the first and third site traffic, the difference is 3 times times or even 3 times times more. So choose the right word, in the case of budget, the ranking position is very important to the traffic of the website.


 


(4): Search Netizen Search decision chain





we either do seo or do sem, in the launch keyword or in the work before, all need to understand the Internet users in the final telephone consultation before, do those things, what happened to those processes, from these processes to intercept customers, in order to guide customers to our site landing page. In short: Understand the search habits of the target group.


 


(5): landing page Design


 


we have done so much work, will lead the user to our website landing page, so for landing page design need more careful and skill. Landing page can be divided into the homepage, registration page, message Consultation page, the final product page. These pages will undoubtedly have commonalities. Take the landing page design of e-commerce website for example:


 


a): Contains important guidance for the next step, such as how to buy and learn more.


 


b): A better user experience, well-designed navigation, to judge the user is through those related words into the landing page, thereby more targeted to show the source of the key related to the navigation and products.


 


c): links to other important pages of the site to facilitate users to quickly open the site important pages or other related products promotional page.


 


(6): Marketing effect Transformation


 


for E-commerce website Marketing effect transformation process is as follows: Web site display Volume---"Clicks---" visits the quantity---consultation quantity---"The effect conversion rate therefore first must grasp the website the display quantity, chooses the suitable website keyword, and then according to the long tail method to put with the customer demand corresponding key words, Thus completes the website the flow first step. The final measure of the effect of the Web site marketing effect should be based on: ROI (returnoninvestment) investment rate of return calculation. Both: Output profit/Total input x100%, thus decided to do search engine marketing is to earn or compensate. This constantly for the search engine process optimization, so as to achieve the desired effect.


 


Small head bidding software to provide trial writing.


 


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