What can marketers learn from professional spammers?

A few years ago, spammers made a profit mainly by email. This kind of profitability is simple, like sending 1000 of letters, whether you receive them or not, at least one person will buy them by email. By stealing broadband and listings, your business costs are zero. All you get is profit. Send 1000 emails worth 9.99 of dollars, and you can earn 10,000 dollars. Today, http://www.aliyun.com/zixun/aggregation/12915.html "> Spammers do the same, depending on spam is a good opportunity to make a profit."

Spammers, like bank robbers, are always one step ahead of the new technology and attract users to buy products. They study color, attract the attention of users, and even personalize the design. So why not study spam cases and use the latest practice in our marketing campaigns? I have recently received 1422 e-mails to study and I hope to gain some from it. Here are some of my discoveries:

One, does not have a garbage manufacture person to personalize the theme line;

Two, 90% of spam Mail has call action function;

Three, 50% of the information contains a large image;

Iv. The vast majority of topics include more than 10 words and provide action-type words;

No spam links, including links to social networking sites or sent to friends;

At the end of the study, I was disappointed. Because there is not something interesting, new or important. I realize that the biggest change from spam is that spammers are changing the way they profit. For them, the value is not in driving sales, but in developing positive databases.

We also find that we should be concerned about this. Spammers analyze the information they collect, they know who we are, where we live, when we respond, what products and operating systems we use. Today's spammers are not just developing mail databases, they are developing mobile access platforms that generate huge revenue in the short and long term.

Today, we still have a lot of businesses that see email as a simple channel of communication and revenue-driven, but that's far from the point. Your email service responds to a person's database approach and can help companies develop future strategies. As we continue to penetrate the mobile market and integrate information into technological innovation, we must know how to exert the maximum potential of each data.

We are in the midst of a transformation of the email world. Will you support the transformation of this application? The answer is in your hand, in the hands of the email you receive, in your database. Please open your potential for the future.

(Original: March 30, 2010; Compiling: Song XI)