What do modern enterprises need to know about the main models of network marketing strategy?

      with the continuous development of Internet terminals, many enterprises have their own marketing model positioning for network marketing. So for the modern enterprise, need to understand the network marketing strategy of the main mode?

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    Generally speaking, effective network marketing strategies are:
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    Network marketing strategy one: Network brand strategy
 
    Network Marketing One of the important tasks is to establish and promote the brand of enterprises on the Internet, well-known enterprises under the network brand can be extended online, the general Enterprise can quickly establish brand image through the Internet, and enhance the overall image of the enterprise. Network brand building is based on enterprise website construction, through a series of promotional measures to achieve customer and public awareness and recognition of enterprises. To some extent, the value of the network brand is even higher than the direct income obtained through the network.
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    Network marketing Strategy two: Web Strategy
 
    SMEs can choose to compare the advantages of the address to establish their own web site, the establishment should be dedicated to maintain, and pay attention to publicity, This saves the original traditional marketing of a lot of advertising costs, and search engine use will enhance the search rate, to a certain extent, for small and medium-sized enterprises than advertising effect better.
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    Network marketing Strategy three: promotion Strategy
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    Network promotions are promotional activities that use the Internet to deliver information about services to the virtual marketplace using modern network technology To generate demand, which causes consumers to purchase desires and various activities of buying behavior. The network promotion form has four kinds, is the network advertisement, the website promotion, the sale promotion and the relation marketing respectively. Network advertising is mainly the use of online well-known sites (ISP or ICP), free e-mail and some free public interactive sites (such as newsgroups, bulletin boards) to release the enterprise product information, enterprises and products to promote.
 
    After mastering these network marketing strategies, let's take a look at the network marketing skills and what needs to be mastered?
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    Network Marketing tips: Adding a potential customer database
 
    Browsing the site more people, the direct purchase of fewer people, most of the site is to let these people quietly come, quietly walked, Wasted a lot of potential customers. So little black suggest you, must use a skill, let landing your website most users are willing to leave the contact way first. That way, as long as you continue to develop a database marketing strategy that allows potential customers to accept, they will become your customers.
 
    Network Marketing skills two: Improve customer repeat purchase
 
    1, coupon strategy: After a customer order success, must give the customer a coupon, and then within a certain period of time, the purchase of products, Coupons can act as a certain amount, but expire on expiration. This way, the customer will try to spend the coupon or give it away to his needy friends.
 
    2, Database marketing: Regularly push customers with valuable information, and reasonable collateral product promotional ads. Because most of the domestic E-commerce site will only be blunt to the customer to push ads, this effect is very poor. You must send the customer the information that the user likes. Reasonable integration into advertising, what information customers like?
 
    These recommendations are almost an effective way for all small and medium-sized enterprises to implement immediately after reading, and everyone can immediately experience the reliance on online marketing, and the user experience is always possible to create miracles.